VR experiments manipulate how people feel about coffee

A new study looks at how images of coffee's origins affect the perception of its premiumness and quality.

Credit: Escobar / Petit / Velasco, Frontiers in Psychology
  • Images can affect how people perceive the quality of a product.
  • In a new study, researchers show using virtual reality that images of farms positively influence the subjects' experience of coffee.
  • The results provide insights on the psychology and power of marketing.
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New study suggests placebo might be as powerful as psychedelics

New study suggests the placebo effect can be as powerful as microdosing LSD.

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  • New research from Imperial College London investigated the psychological effects of microdosing LSD in 191 volunteers.
  • While microdosers experienced beneficial mental health effects, the placebo group performed statistically similar to those who took LSD.
  • Researchers believe the expectation of a trip could produce some of the same sensations as actually ingesting psychedelics.
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The secret life of maladaptive daydreaming

Daydreaming can be a pleasant pastime, but people who suffer from maladaptive daydreaming are trapped by their fantasies.

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  • Maladaptive daydreamers can experience intricate, vivid daydreams for hours a day.
  • This addiction can result in disassociation from vital life tasks and relationships.
  • Psychologists, online communities, and social pipelines are spreading awareness and hope for many.
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    Chemists modify hallucinogen to treat depression and addiction

    A new study explores the therapeutic potential of the psychedelic drug ibogaine, which has been used in Africa for centuries.

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    • For decades, people have reported that the psychedelic drug ibogaine seems to rid addicts of their cravings for drugs.
    • In a new study, researchers created a variant of ibogaine that's less toxic and doesn't cause hallucinations.
    • The results showed that the variant seemed to significantly lower depression and drug relapse rates in tests on mice.
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    Psilocybin rapidly promotes neuroplasticity in the brains of rats

    The compound found in "magic mushrooms" has significant and fast-acting impact on the brains of rats.

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    • Psilocybin and psilocin are chemical compounds found in "magic mushrooms."
    • A recent study published in the Journal of Psychopharmacology found very interesting results when psilocybin was administered to rats to research the potential impact the chemical could have on the human brain.
    • Several studies have suggested that psilocybin could be a treatment for depression.
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