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invention


A new study from Cornell University shows how metaphors influence our ability to be impressed by genius and uncovers a gender hook – it seems we prefer to conceive of male genius as an exciting idea explosion, and female genius as a long, hard labor of hard work. 
Why do Shakespeare’s plays have such a dramatic impact on readers and audiences? Philip Davis shows how Shakespeare’s use of language creates heightened brain activity, or what he calls “a theater of the brain.”