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Experimentation-out-of-love is often inefficient and hard to measure. It isn’t always “solution-oriented.” But it’s as necessary and natural to us as breathing, and all too easily swept under the rug. 
Telling the stories of our lives, weaving dreams of lives we wish we had, and bringing back memories in a rush, music is a powerful force. We, as consumers, are primarily concerned with the application of the lyrics to our lives and danceability of the track.