VR experiments manipulate how people feel about coffee

A new study looks at how images of coffee's origins affect the perception of its premiumness and quality.

Credit: Escobar / Petit / Velasco, Frontiers in Psychology
  • Images can affect how people perceive the quality of a product.
  • In a new study, researchers show using virtual reality that images of farms positively influence the subjects' experience of coffee.
  • The results provide insights on the psychology and power of marketing.
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How your daily coffee can help tropical forests grow back

Researchers find that the coffee pulp is valuable in its own right.

Credit: Rebecca Cole/British Ecological Society
  • When coffee is harvested, the skin and pulp surrounding the bean are often discarded.
  • Costa Rica, which had much of its tropical forests chopped down for agricultural use, is testing coffee pulp as a way to help reforest the country.
  • A new study finds that coffee pulp can help reforest land in just two years.
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    Coffee and green tea may lower death risk for some adults

    Tea and coffee have known health benefits, but now we know they can work together.


    Credit: NIKOLAY OSMACHKO from Pexels
    • A new study finds drinking large amounts of coffee and tea lowers the risk of death in some adults by nearly two thirds.
    • This is the first study to suggest the known benefits of these drinks are additive.
    • The findings are great, but only directly apply to certain people.
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    What your morning coffee really does to your brain

    Your morning coffee is good for you - if you drink it at the right time.

    Photo by Clay Banks on Unsplash
    • Caffeine, the main stimulant found in coffee, works on a chemical level to give you energy by replacing the biochemical adenosine, which makes you tired.
    • There are many health benefits to caffeine, such as a boost in metabolism and an increase in physical performance/muscle strength.
    • To get the most positive impacts of your daily caffeine intake, drink coffee between 10 in the morning and 12 noon or between 2 in the afternoon and 5 in the evening.
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    Just how many cups of coffee is it safe to drink a day?

    Our favorite over-the-counter medication has its limits.

    Image source: Annie Spratt/Unsplash
    • A study of hundreds of thousands of people finds the upper safe limit for coffee consumption.
    • Too much coffee puts drinkers at an increased cardiovascular risk.
    • Say no to that seventh cup.
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