New research on ankle exoskeletons show promising results.
- New research from Stanford finds that motor-powered ankle exoskeletons conserve 15 percent of energy expenditure when running.
- Spring-powered exoskeletons without motors actually made running harder.
- The researchers hope to develop better spring-powered models moving forward.
The "holy grail" of relationships with your customer can be tricky to achieve, and even more complex to uphold.
- How can you build a subscription model that continues to satisfy your consumer while avoiding fatigue and potential ethical downfalls?
- According to business consultant and speaker Robbie Kellman Baxter, you must first determine whether your service really requires a subscription in the first place. And if it does, be careful not to overwhelm the customer, which can lead to subscription guilt.
- Trust is just as important. Hiding the cancel button from your customers might keep them around in the short term, but this ultimately eats into your brand equity.
The membership economy is upending how businesses are structured and how they deliver value to customers.
- "I think that the membership economy is having as big an impact on business as the industrial revolution," says Silicon Valley consultant Robbie Kellman Baxter.
- Memberships or subscriptions fundamentally change the relationship between the consumer and the brand by delivering what Baxter calls a "forever promise." The famous example of Blockbuster vs. Netflix illustrates this perfectly.
- Subscriptions are not a new idea. Charles Dickens released his books to subscribers one chapter at a time, as he wrote them. What's different today is technology and the speed at which even a one-person business can reach a huge number of customers.
To stay on top in the business world, you have to make sure your business model matches the times.
- Digital has rendered many older business models less relevant. Because of this, many established companies are undergoing fundamental restructuring so that they are better "pivoted" for the future.
- The higher-ups at companies are constantly looking for ways to take advantage of trapped value — where there's something you can do that adds more value for your customers or that allows you to respond in a way that your competitors can't match.
- When it comes to effective restructuring, it's important to stay attuned to the changing behaviors of your customers.
After living through a terrible epidemic, two inventors have created a self-cleaning door handle.
- A pair of students in Hong Kong have created a self-cleaning door handle.
- The device uses ultraviolet light to cause a chemical reaction that kills germs.
- In tests, it was able to kill 99.8% of microbes on the door handle.