3 ways bulk email verification can prevent free trial abuse
Businesses have learned how to mend the weak spots in free trial marketing.
03 September, 2020
Credit: Shutterstock
- Free trials are an excellent marketing tool but people can take advantage of the system by using disposable emails, jumping from one free trial to the next.
- You can use free trial marketing to great effect if you know how to protect your business against those who want to take advantage.
- Here are 3 ways to identify email addresses that will never lead to a genuine sale and remove them from your lists.
<p>Isn't it a fundamental consumer right to try a product or service before purchase to make sure it works? Then again, not all consumers are as ethical as we would like to believe. Quite a few never end up purchasing licenses or subscriptions and are content with abusing free trials by primarily using disposable email addresses. Companies can, however, fight back against free trial abuse with the help of a bulk email validation solution. Here are three ways how.</p>
Limit registration to non-disposable email address users
<p>Protection against freemium abuse begins upon signup. Limiting registration to only those who don't use disposable email addresses is one way to do that. You can integrate a bulk email verification API into your registration page or use a disposable email domains database like the one provided <a href="https://emailverification.whoisxmlapi.com/disposable-email-domains?mc=bigthink.com" target="_self">by WhoisXML API</a> to automatically check if the email address a subscriber provided is disposable or not. A useful bulk email validation tool would tell your administrator immediately that the address is disposable, and so it's likely you're dealing with someone who might try to abuse a free trial.</p><a href="https://emailverification.whoisxmlapi.com/disposable-email-domains?mc=bigthink.com" ><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzYzMjkwMy9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1MTUzMzE1OX0.RvfSCPLh2llBsT1ru98sLnwab0WNh-1JBqH4IhhOrw8/img.png?width=980" id="9a871" class="rm-shortcode" data-rm-shortcode-id="624ead3c30dd034e8a3e58ada443cfc6" data-rm-shortcode-name="rebelmouse-image" alt="Bulk email verification tool" /></a>Make sure the email address is contactable
<p>Not all freemium abusers use disposable email addresses. Some can just as easily use personal email addresses from Gmail, Yahoo, or other free services. A lot of people keep extra email addresses to direct email marketing or newsletters to. It's one way to keep their primary personal inboxes less crowded.</p><p>Since these secondary email addresses probably get tons of marketing collateral each day, they're likely full, and so messages will sooner or later bounce. That's not good for any company as it translates to a high bounce rate, which can adversely affect its email deliverability and domain reputation.</p><p>A robust <a href="https://emailverification.whoisxmlapi.com/bulk-api?mc=bigthink" target="_blank" rel="noopener noreferrer">bulk email validation API</a> can instantly let you know if all the email addresses in your contact database are accessible. It tells you if every address is Simple Mail Transfer Protocol (SMTP)-enabled and, therefore, able to receive messages. So, if you, for instance, have the email address soon_be_to_nothing@yahoo.com in your database, which has an email verification result that says it isn't SMTP-reachable, it may be best to take it off your distribution list to lower your bounce rate.</p><p>Taking the email address that's probably no longer in use off your subscription list is also advisable. That way, your chances of dealing with a freemium abuser is reduced as well.<br></p><a href="https://emailverification.whoisxmlapi.com/bulk-api?mc=bigthink" ><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzYzMzAyMy9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzMzA0MDI2MH0.GGDQJnOedW6yB9cq0qmrfPwTthcnB2xpi4pRnSLMomw/img.png?width=980" id="90d00" class="rm-shortcode" data-rm-shortcode-id="edb0bfce366c8fe0e86fa9874a1acbba" data-rm-shortcode-name="rebelmouse-image" alt="bulk email validation API tool" /></a>Keep your distribution list in tip-top shape
<p>The more unreachable email addresses in your distribution list, the higher the chances of ending up in someone's blacklist. It is, after all, not uncommon for spammers or cybercriminals to use the shotgun approach in attacks. Sending messages to as many inboxes as possible, after all, increases their chances of success. Using their tactic for a legitimate business, however, is unacceptable either. Organizations are not allowed to send emails to just about anyone without their consent.</p> <p>And so companies that want to stay off blacklists should make it a point to keep their distribution lists updated at all times. But we also know that over time, contact lists can grow to a massive size, making cleanup tedious and time-consuming. The quickest way to keep email databases in tip-top condition is to use a bulk email validation solution. It lets you check up to 50,000 email addresses in one go to make sure that they won't do your domain reputation any harm and cause you to end up on a dreaded blacklist.</p> <p>Bulk Email Verification API/Lookup can confirm if each email address:</p> <ul><li>Has the correct syntax or follows established Internet Engineering Task Force (IETF) standards</li><li>Is not disposable by checking its domain against those of known disposable email providers that include Mailinator, GuerrillaMail, and more than 2,000 others</li><li>Has a corresponding mail server evidenced by properly configured mail exchanger (MX) records</li><li>Points to a valid inbox that lessens your chances of dealing with suspicious users</li><li>Is not associated with a catch-all mailbox that isn't assigned to any particular user and so may not add value to your distribution list</li></ul><p>While allowing every potential subscriber to try your product/service free of charge is a great thing, you still need a way to keep the system honest. Strike a balance between keeping free trial abuse to a minimum and encouraging individuals to register for your offerings with the help of bulk email validation solutions.</p>
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Learn to create any logo, icon, or graphic with this Illustrator guidebook
From logo design to marketing mastery, this Adobe bundle is a bargain.
11 August, 2020
- Digital designers are in high demand as companies must compete to stand out.
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<script async="true" src="https://widgets.stackcommerce.com/js-deal-feed/0.1/widget.js" type="text/javascript"></script><p>Having a vision is the first step toward bringing it to life. Learning the skills and software necessary for translating that vision to the screen requires practice and determination more than inherent art skills. And once you get the hang of the software, your journey to a career in design begins.</p><p>Adobe Illustrator has been the world's leading design program for decades (since 1985, to be exact). It's basically like the Swiss Army Knife of design apps. With <a href="https://shop.bigthink.com/sales/the-ultimate-adobe-illustrator-s-guidebook-certification-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-ultimate-adobe-illustrator-s-guidebook-certification-bundle&utm_term=scsf-392668&utm_content=a0x1P000004sLkaQAE&scsonar=1" target="_blank"><strong>The Ultimate Adobe Illustrator's Guidebook Certification Bundle</strong></a>, you'll learn how to master this classic software. Nine courses include 418 lessons that offer you a variety of in-demand skills, including (but not limited to):</p><ul class="ee-ul">
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5 ways to get the word out about your new side hustle
Drum up demand for your side business with these marketing tips.
29 June, 2020
Shutterstock
- If you want to attract customers, then you'll need to be proactive about telling the world what makes your products or services special.
- It's hard to point to just one issue that's holding 89 percent of people with side businesses back from earning more than $1,000 per month, but failure to drum up significant demand likely plays a significant role.
- To start, you'd do well to experiment with social media marketing, maximizing customer reviews, receiving referrals, making the most of the marketing real estate you have at your disposal, and pay-per-click ads.
<p>Moonlighting with a side gig is growing in popularity as a way people are supplementing their income. The gig economy is thriving, and people are eager to <a href="https://bigthink.com/coronavirus/online-learning" target="_self">acquire new skills during the pandemic</a>, so there's arguably never been a better time to experiment with working for yourself.</p><p>Once you've chosen your business niche and <a href="https://bigthink.com/how-to-finally-bring-your-side-hustle-idea-to-life" target="_self">set up your side hustle</a>, it's time to spread the word. This is the downside of how easy and popular it's become to run your own micro-business – if you want to attract customers, then you'll need to be proactive about telling the world what makes your products or services special.</p><p>The harsh reality is that if you fail at building this buzz, then your side hustle is likely to fail altogether. You might dream of striking it lucky and seeing your side hustle grow into a multi-million dollar company that allows you to quit your day job and focus on the business you love (hey, it worked for Steve Jobs with Apple – and a whole lot more examples). But most side hustlers only make small change.</p>The average income from a side hustle is <a href="https://www.bankrate.com/personal-finance/side-hustles-survey-june-2019/" target="_blank">$1,122 per month</a>, or $13,464 per year, which is nothing to sneeze at. But focusing on the average hides the fact that the vast majority of side hustlers make nowhere near this amount.
<p class=""><br></p>
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQyNDczOS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYwMjA4MzgyMH0.Wh-LX5twmQ4vsprskcyf09JCZU-Oc6uMu5vyAgNQb6Y/img.png?width=980" id="6c6fb" class="rm-shortcode" data-rm-shortcode-id="2843c72bc90638d41773b99884b9d581" data-rm-shortcode-name="rebelmouse-image" alt="Side hustle monthly income chart" /><p>Nearly three-quarters of people with side businesses bring in less than $500 each month, while only 11 percent succeed in crossing the $1,000 threshold. It's hard to point to just one issue that's holding the lion's share back from greater success, but failure to drum up significant demand likely plays a significant role.</p><p>Of course, depending on what kind of ongoing investment of time and money your side hustle requires, $500 could be a win. As a gainfully employed member of society, a big part of your project's allure is that it's the proverbial icing on the cake. There's no shame in being aware of your ceiling – you've <em>chosen</em> not to quit your day job just yet.</p><p>On the other hand, building marketing momentum doesn't need to be an "all or nothing" kind of thing. There's a lot that you can achieve on a shoestring budget with just a few hours a week, as long as you go about getting the word out the right way. </p><p>Here are some ideas to set you in the right direction.</p>
1. Ask for referrals
<p><a href="https://bigthink.com/ideafeed/how-word-of-mouth-works" target="_self">Word of mouth</a> is the single most effective way to let people know about your side hustle, and it's the best way to get started. It doesn't need to cost a cent, although it will require you to spend some time reaching out to your friends and family to ask them to share the news about your business.</p> <p>It's a good idea to write a few template messages and posts that you can ask people to share on their social media profiles and in WhatsApp and Facebook Messenger chats. </p> <p>The easier you make it for people to share information about your side hustle, the more likely they are to do so. And using a template also increases the likelihood that they'll describe what you do accurately.</p>2. Use the real estate you have
<p>Sometimes the best marketing assets don't need to be built from the ground up. To draw an analogy from the big brand advertising world, posters in front of restaurant urinals are arguably more impactful than setting up new highway billboards – and they require a fraction of the regulatory and engineering hurdles, too.</p><p>Try to think about what you're already doing that can be leveraged to draw attention to your side hustle. For example, you probably don't even realize how many emails you send. An estimated <a href="https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/" target="_blank">293.6 billion emails</a> cross the world every single day, and despite what people say about messaging platforms, that isn't about to drop any time soon. In fact, it's predicted to rise by 18 percent in the next year.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQyNDc1MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NjM3OTU5OX0.SudpBe4yu51e5r6McaPG_giRqwd-YBVgEYpcZq9WNvM/img.png?width=980" id="9a7b3" class="rm-shortcode" data-rm-shortcode-id="e07ee2f65bdc9a2be61c1c51bf5356cc" data-rm-shortcode-name="rebelmouse-image" /><p>Email signatures are much easier and faster to set up than a website, which is appealing if you're just starting up or testing the waters and you're not yet ready to run a website, and they can reach hundreds of people every week. Using an email signature tool like <a href="https://www.wisestamp.com/" target="_blank">WiseStamp</a>, you can add brand messaging to the bottom of every email you send.</p><p>Designed email signatures are so much more attractive and stick in the mind much more than a plain text signature, presenting your business name and branding in front of every person you communicate with, and you can use it to link directly to your social profiles, website, online store, or latest blog post. No need to get too loud or intrusive here to pack a serious marketing punch. </p>
3. Gather positive reviews
<p>BrightLocal's data indicates that <a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank">86 percent of consumers</a> read customer reviews before they choose a business to patronize. That's a pretty big majority.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQyNDc1Ny9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyNjk4OTYxNX0.GvI-7fwl0I8N01K9QyC8VzhFCBqO18phD-stA17jCVQ/img.png?width=980" id="7883c" class="rm-shortcode" data-rm-shortcode-id="d7520c716a66c8544a60688dbe5b5f8e" data-rm-shortcode-name="rebelmouse-image" /><p>If someone's looking for a service-oriented business, like a personal trainer or a graphic designer, for example, they'll often begin by going to a review website or asking their contacts for recommendations.</p>
<p>This makes it extremely worthwhile to spend the time setting up profiles for your side business on review sites like <a href="https://www.yelp.com/" target="_blank">Yelp!</a>, <a href="https://www.google.com/business/" target="_blank">Google My Business</a>, <a href="https://www.tripadvisor.com/" target="_blank">TripAdvisor</a>, or other industry-specific platforms. Once you've staked your presence there, reach out to former satisfied customers and let them know so that they can leave you a review. </p>
4. Get strategic about your social media marketing
<p>Social media is a valuable marketing channel, but when you're running a side hustle, it can be overwhelming. When you're short on time, you can feel like you can't make a dent in the crowd.</p> <p>That's why you need a strategy:</p> <ul><li><strong>Choose just one or two channels to get started</strong>. Either focus on the ones where you already have a following, or choose the platforms best suited for your niche (e.g., Instagram if you're a photographer, Pinterest if you're running children's birthday parties, etc.).</li><li><strong>Automate your social media marketing</strong> with tools like <a href="https://hootsuite.com/" target="_blank">Hootsuite</a>, which offers a reasonably powerful free version. Use them to prepare and schedule a week or month's worth of posts in advance, to save you time. </li><li><strong>Connect with micro-influencers</strong>, people who have 1,000 to 100,000 followers, as sponsoring their posts is generally more affordable than those from bigger influencers. What's more, as a whole, <a href="https://buffer.com/resources/micro-influencers/" target="_blank">micro-influencers have higher engagement levels</a> and a higher levels of trust and authority among their followers. Choose micro-influencers in the relevant niche for your side hustle, e.g. beauty and style influencers if you're selling cosmetics on the side. </li><li><strong>Track both your side business brand and your specific niche</strong> with social listening tools like <a href="https://mention.com/en/" target="_blank">Mention</a>. This is especially <a href="https://www.fool.com/the-blueprint/ecommerce-marketing/" target="_blank">important for ecommerce marketing</a>, where tracking influencer mentions can be so important. What's more, a quick response to someone on Instagram looking for sparkly high heels in emerald green, for example, can redirect a potential customer to your online store and score a sale. </li></ul>5. Experiment with paid marketing
<p>Paid online marketing is definitely not for anyone who's just beginning with a side hustle, but it can be effective if your business is established, you've acquired a reasonable sales volume, but now you're stuck and don't seem to be able to increase your revenue further.</p> <p>You may be surprised to learn how affordable clicks from Facebook ads can be. Although these rates are consistently rising, <a href="https://www.wordstream.com/blog/ws/2019/11/12/facebook-ad-benchmarks" target="_blank">here are some benchmarks</a> from a few months ago that can give you a sense of what you might want to budget, based on your side hustle's business vertical.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQyNDc2NC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYwNzQ3MzE2OX0.VkJOZzFHX9M6pgohDuJsAqY1Er9GfKBUYzFxRe5SvOg/img.png?width=980" id="df6ea" class="rm-shortcode" data-rm-shortcode-id="f33e62359f4f0dd66ab1f02049963398" data-rm-shortcode-name="rebelmouse-image" /><p>You need to tread with caution here, though, because there is a risk that you'll sink money into paid ads without seeing much ROI. But when you get paid ads right, they can be a valuable way of extending the reach of your side hustle. Do educate yourself about how to succeed with paid ads before you jump in. Learn about different objectives, ad formats and networks, multi-touch ad funnels, and conversion rates. And if you're in the search ad game, definitely don't skimp on the keyword research. </p>
Effective promotion is your key to side hustle success
<p>Your new side hustle is really important to you and you want to make it a success, but you can't do that if nobody knows about it. Social media marketing strategies, reviews, word of mouth, email signatures, and paid ads should all have a valued place in your side hustle marketing toolbox, to help you see success from your new business venture. </p>
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Turn your YouTube channel into a career with this 8-step course bundle
A step-by-step guide to growing and monetizing your audience.
20 June, 2020
- Over 1.3 billion people use YouTube regularly and 30 million visit the site daily.
- Over 5 billion videos are watched on YouTube every day.
- The Become a Professional YouTuber Bundle can show you how to leverage the platform and make money.
<script async="true" src="https://widgets.stackcommerce.com/js-deal-feed/0.1/widget.js" type="text/javascript"></script><p>YouTube is the primary platform for capturing an audience. Since launching in April 2005, the video-sharing site now services over 300 hours of content every minute. With over 10,000 YouTubers amassing over one billion views, traction is possible. You just need to know how to gain that traction.</p><p><a href="https://shop.bigthink.com/sales/the-become-a-youtube-millionaire-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-become-a-youtube-millionaire-bundle&utm_term=scsf-393930&utm_content=a0x1P000004sMz9QAE&scsonar=1" target="_blank"><strong>The Become a Professional YouTuber Bundle</strong></a> is an eight-course bundle made for the aspiring YouTuber. This comprehensive lesson plan, which includes best SEO practices, marketing to potential fans and customers, and guidance in video editing and production, gives you the tools necessary for monetizing your channel. </p><p>In the <strong>12 Proven Ways to Turn YouTube Into a Career </strong>course, digital marketing expert Bryan Guerra breaks down the business models of YouTube stars and top-rated instructors to show you how to monetize even small audiences. Guerra teaches you the steps necessary for growing your channel from a single subscriber to a million.</p><p>SEO optimization is one of the most critical steps in gaining followers. In <strong>YouTube SEO Pro</strong>, Guerra shows you the ins and outs of YouTube's algorithms and how to make its ranking system work for you. </p><p>Multiple marketing courses teach you how to utilize YouTube's internal processes. Guerra also touches upon Google and other sites for capturing attention without spending a ton of money on ads. In the <strong>Video Editing for Beginners </strong>course, he gives an overview of basic video editing techniques that will help your content shine. There's even a course on uploading best practices to gain more views through optimization techniques. </p><p><strong>Bryan Guerra</strong> is the founder of Invert Media, an e-commerce and online marketing company. He has taught over 327,000 people how to utilize online marketing and entrepreneurial techniques to help grow their businesses.</p><p><strong><a href="https://shop.bigthink.com/sales/the-become-a-youtube-millionaire-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-become-a-youtube-millionaire-bundle&utm_term=scsf-393930&utm_content=a0x1P000004sMz9QAE&scsonar=1" rel="noopener" target="_blank">The Become a Professional YouTuber Bundle</a></strong> is on sale now for just $29, a 98% discount from the total course package price. </p><p><em>Price subject to change.</em></p><p><strong>More from the Big Think Shop</strong></p><ul class="ee-ul">
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Never settle for a generic stock photo again thanks to JumpStory
This platform utilizes unique AI to help you decide what photos work best.
10 June, 2020
- Stock photography companies emerged a century ago to help newspapers source images.
- The internet created an increased demand for captivating imagery to accompany articles.
- Finding images that catch a reader's eye is now one of the most important considerations of content companies, bloggers, and magazines.
<p>Generic stock photos are so prevalent that our eyes glaze over them as if they're clickbait ads. Whereas finding imagery was once an issue, today there are billions of free and paid images to choose from. Today's challenge is discovering which photographs draw readers to your content—ideally without paying a ton of money. <br></p><p>Enter <a href="https://shop.bigthink.com/sales/jumpstory-authentic-stock-photography-lifetime-membership?utm_source=bigthink.com&utm_medium=referral&utm_campaign=jumpstory-authentic-stock-photography-lifetime-membership&utm_term=scsf-400095&utm_content=a0x1P000004sSC5QAM&scsonar=1" target="_blank"><strong>JumpStory</strong></a>, a stock photography agency featuring over 25 million non-stock-looking images, illustrations, videos, and vector icons. More than a site to source photos, JumpStory's powerful editor lets you re-size images, insert text or logos, and play with the contrast and colors.</p><p>JumpStory's AI features an orange HighJumper on certain images to inform you that certain images will perform best based on your search. This AI feature also lets you remove backgrounds with ease. As JumpStory adds over 20,000 images every day, you'll never be stuck searching for the perfect photo. Plus, you'll never have to settle for generic stock images again. </p><p>With your <a href="https://shop.bigthink.com/sales/jumpstory-authentic-stock-photography-lifetime-membership?utm_source=bigthink.com&utm_medium=referral&utm_campaign=jumpstory-authentic-stock-photography-lifetime-membership&utm_term=scsf-400095&utm_content=a0x1P000004sSC5QAM&scsonar=1" rel="noopener" target="_blank"><strong>lifetime subscription</strong></a>, you'll have access to JumpStory's 25 million images, 500,000 professional videos, 500,000 illustrations, 100,000 vectors, and 50,000 icons. <a href="https://jumpstory.com/publicroadmap/" rel="noopener" target="_blank">Soon</a>, you'll also have 50,000 fonts and music to choose from as well.</p><p><strong><a href="https://shop.bigthink.com/sales/jumpstory-authentic-stock-photography-lifetime-membership?utm_source=bigthink.com&utm_medium=referral&utm_campaign=jumpstory-authentic-stock-photography-lifetime-membership&utm_term=scsf-400095&utm_content=a0x1P000004sSC5QAM&scsonar=1" rel="noopener" target="_blank">A lifetime membership to JumpStory™ Authentic Stock Photography</a></strong> is on sale for just $99.99. Join today and save 95% off the listed price. </p><p><em>Price subject to change. This plan is only available to new users.</em></p><p><strong>More from the Big Think Shop</strong></p><ul class="ee-ul">
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