10 best books for entrepreneurs and inventors

Foundational business books for success.

Fifty Inventions That Shaped the Modern Economy, by Tim Harford

  • Explore the 50 inventions that made the modern world.
  • There is rich advice in the literature of start-up development.
  • Learn about the interconnectedness of innovation and business development.
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The internet is emotionally abusing us. And we can't quit it.

Algorithms and propagandists exploit the human instinct to connect to play us.

  • We invest trillions in companies that develop algorithms designed to play us for the sake of profits.
  • Facebook algorithms, for instance, show us content that will provoke emotional responses.
  • The algorithms look for "exploits" in humans, find how we establish rapport with others, and leverage it for marketing.

Why avoiding logical fallacies is an everyday superpower

Ten of the most sandbagging, red-herring, and effective logical fallacies.

Photo credit: Miguel Henriques on Unsplash
  • Many an otherwise-worthwhile argument has been derailed by logical fallacies.
  • Sometimes these fallacies are deliberate tricks, and sometimes just bad reasoning.
  • Avoiding these traps makes disgreeing so much better.
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Cushioned shoes aren't good for your feet

More and more research points to a serious mistake we made in how biomechanics works.

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  • A new study from Helsinki found that the more you cushion your feet, the more likely you'll get injured.
  • This follows previous studies showing that cushioned shoes leave you more susceptible to pain and injury.
  • A few million years of evolutionary design has been usurped by shoe marketing campaigns.
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How much does "free" really cost?

In Life After Google, George Gilder writes that we're paying a heavy cost for "free."

Photo: Hugh Han / Unsplash
  • The famed technology and financial writer says we're paying for "free" with our most valuable resource: time.
  • Gilder predicts that the lack of focus on security will be Google's downfall.
  • He says decentralization offered by blockchain technology will be the only path forward.
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