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5 ways to get the word out about your new side hustle
Drum up demand for your side business with these marketing tips.
29 June, 2020
Shutterstock
- If you want to attract customers, then you'll need to be proactive about telling the world what makes your products or services special.
- It's hard to point to just one issue that's holding 89 percent of people with side businesses back from earning more than $1,000 per month, but failure to drum up significant demand likely plays a significant role.
- To start, you'd do well to experiment with social media marketing, maximizing customer reviews, receiving referrals, making the most of the marketing real estate you have at your disposal, and pay-per-click ads.
<p>Moonlighting with a side gig is growing in popularity as a way people are supplementing their income. The gig economy is thriving, and people are eager to <a href="https://bigthink.com/coronavirus/online-learning" target="_self">acquire new skills during the pandemic</a>, so there's arguably never been a better time to experiment with working for yourself.</p><p>Once you've chosen your business niche and <a href="https://bigthink.com/how-to-finally-bring-your-side-hustle-idea-to-life" target="_self">set up your side hustle</a>, it's time to spread the word. This is the downside of how easy and popular it's become to run your own micro-business – if you want to attract customers, then you'll need to be proactive about telling the world what makes your products or services special.</p><p>The harsh reality is that if you fail at building this buzz, then your side hustle is likely to fail altogether. You might dream of striking it lucky and seeing your side hustle grow into a multi-million dollar company that allows you to quit your day job and focus on the business you love (hey, it worked for Steve Jobs with Apple – and a whole lot more examples). But most side hustlers only make small change.</p>The average income from a side hustle is <a href="https://www.bankrate.com/personal-finance/side-hustles-survey-june-2019/" target="_blank">$1,122 per month</a>, or $13,464 per year, which is nothing to sneeze at. But focusing on the average hides the fact that the vast majority of side hustlers make nowhere near this amount.
<p class=""><br></p>
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQyNDczOS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYwMjA4MzgyMH0.Wh-LX5twmQ4vsprskcyf09JCZU-Oc6uMu5vyAgNQb6Y/img.png?width=980" id="6c6fb" class="rm-shortcode" data-rm-shortcode-id="2843c72bc90638d41773b99884b9d581" data-rm-shortcode-name="rebelmouse-image" alt="Side hustle monthly income chart" /><p>Nearly three-quarters of people with side businesses bring in less than $500 each month, while only 11 percent succeed in crossing the $1,000 threshold. It's hard to point to just one issue that's holding the lion's share back from greater success, but failure to drum up significant demand likely plays a significant role.</p><p>Of course, depending on what kind of ongoing investment of time and money your side hustle requires, $500 could be a win. As a gainfully employed member of society, a big part of your project's allure is that it's the proverbial icing on the cake. There's no shame in being aware of your ceiling – you've <em>chosen</em> not to quit your day job just yet.</p><p>On the other hand, building marketing momentum doesn't need to be an "all or nothing" kind of thing. There's a lot that you can achieve on a shoestring budget with just a few hours a week, as long as you go about getting the word out the right way. </p><p>Here are some ideas to set you in the right direction.</p>
1. Ask for referrals
<p><a href="https://bigthink.com/ideafeed/how-word-of-mouth-works" target="_self">Word of mouth</a> is the single most effective way to let people know about your side hustle, and it's the best way to get started. It doesn't need to cost a cent, although it will require you to spend some time reaching out to your friends and family to ask them to share the news about your business.</p> <p>It's a good idea to write a few template messages and posts that you can ask people to share on their social media profiles and in WhatsApp and Facebook Messenger chats. </p> <p>The easier you make it for people to share information about your side hustle, the more likely they are to do so. And using a template also increases the likelihood that they'll describe what you do accurately.</p>2. Use the real estate you have
<p>Sometimes the best marketing assets don't need to be built from the ground up. To draw an analogy from the big brand advertising world, posters in front of restaurant urinals are arguably more impactful than setting up new highway billboards – and they require a fraction of the regulatory and engineering hurdles, too.</p><p>Try to think about what you're already doing that can be leveraged to draw attention to your side hustle. For example, you probably don't even realize how many emails you send. An estimated <a href="https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/" target="_blank">293.6 billion emails</a> cross the world every single day, and despite what people say about messaging platforms, that isn't about to drop any time soon. In fact, it's predicted to rise by 18 percent in the next year.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQyNDc1MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NjM3OTU5OX0.SudpBe4yu51e5r6McaPG_giRqwd-YBVgEYpcZq9WNvM/img.png?width=980" id="9a7b3" class="rm-shortcode" data-rm-shortcode-id="e07ee2f65bdc9a2be61c1c51bf5356cc" data-rm-shortcode-name="rebelmouse-image" /><p>Email signatures are much easier and faster to set up than a website, which is appealing if you're just starting up or testing the waters and you're not yet ready to run a website, and they can reach hundreds of people every week. Using an email signature tool like <a href="https://www.wisestamp.com/" target="_blank">WiseStamp</a>, you can add brand messaging to the bottom of every email you send.</p><p>Designed email signatures are so much more attractive and stick in the mind much more than a plain text signature, presenting your business name and branding in front of every person you communicate with, and you can use it to link directly to your social profiles, website, online store, or latest blog post. No need to get too loud or intrusive here to pack a serious marketing punch. </p>
3. Gather positive reviews
<p>BrightLocal's data indicates that <a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank">86 percent of consumers</a> read customer reviews before they choose a business to patronize. That's a pretty big majority.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQyNDc1Ny9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyNjk4OTYxNX0.GvI-7fwl0I8N01K9QyC8VzhFCBqO18phD-stA17jCVQ/img.png?width=980" id="7883c" class="rm-shortcode" data-rm-shortcode-id="d7520c716a66c8544a60688dbe5b5f8e" data-rm-shortcode-name="rebelmouse-image" /><p>If someone's looking for a service-oriented business, like a personal trainer or a graphic designer, for example, they'll often begin by going to a review website or asking their contacts for recommendations.</p>
<p>This makes it extremely worthwhile to spend the time setting up profiles for your side business on review sites like <a href="https://www.yelp.com/" target="_blank">Yelp!</a>, <a href="https://www.google.com/business/" target="_blank">Google My Business</a>, <a href="https://www.tripadvisor.com/" target="_blank">TripAdvisor</a>, or other industry-specific platforms. Once you've staked your presence there, reach out to former satisfied customers and let them know so that they can leave you a review. </p>
4. Get strategic about your social media marketing
<p>Social media is a valuable marketing channel, but when you're running a side hustle, it can be overwhelming. When you're short on time, you can feel like you can't make a dent in the crowd.</p> <p>That's why you need a strategy:</p> <ul><li><strong>Choose just one or two channels to get started</strong>. Either focus on the ones where you already have a following, or choose the platforms best suited for your niche (e.g., Instagram if you're a photographer, Pinterest if you're running children's birthday parties, etc.).</li><li><strong>Automate your social media marketing</strong> with tools like <a href="https://hootsuite.com/" target="_blank">Hootsuite</a>, which offers a reasonably powerful free version. Use them to prepare and schedule a week or month's worth of posts in advance, to save you time. </li><li><strong>Connect with micro-influencers</strong>, people who have 1,000 to 100,000 followers, as sponsoring their posts is generally more affordable than those from bigger influencers. What's more, as a whole, <a href="https://buffer.com/resources/micro-influencers/" target="_blank">micro-influencers have higher engagement levels</a> and a higher levels of trust and authority among their followers. Choose micro-influencers in the relevant niche for your side hustle, e.g. beauty and style influencers if you're selling cosmetics on the side. </li><li><strong>Track both your side business brand and your specific niche</strong> with social listening tools like <a href="https://mention.com/en/" target="_blank">Mention</a>. This is especially <a href="https://www.fool.com/the-blueprint/ecommerce-marketing/" target="_blank">important for ecommerce marketing</a>, where tracking influencer mentions can be so important. What's more, a quick response to someone on Instagram looking for sparkly high heels in emerald green, for example, can redirect a potential customer to your online store and score a sale. </li></ul>5. Experiment with paid marketing
<p>Paid online marketing is definitely not for anyone who's just beginning with a side hustle, but it can be effective if your business is established, you've acquired a reasonable sales volume, but now you're stuck and don't seem to be able to increase your revenue further.</p> <p>You may be surprised to learn how affordable clicks from Facebook ads can be. Although these rates are consistently rising, <a href="https://www.wordstream.com/blog/ws/2019/11/12/facebook-ad-benchmarks" target="_blank">here are some benchmarks</a> from a few months ago that can give you a sense of what you might want to budget, based on your side hustle's business vertical.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQyNDc2NC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYwNzQ3MzE2OX0.VkJOZzFHX9M6pgohDuJsAqY1Er9GfKBUYzFxRe5SvOg/img.png?width=980" id="df6ea" class="rm-shortcode" data-rm-shortcode-id="f33e62359f4f0dd66ab1f02049963398" data-rm-shortcode-name="rebelmouse-image" /><p>You need to tread with caution here, though, because there is a risk that you'll sink money into paid ads without seeing much ROI. But when you get paid ads right, they can be a valuable way of extending the reach of your side hustle. Do educate yourself about how to succeed with paid ads before you jump in. Learn about different objectives, ad formats and networks, multi-touch ad funnels, and conversion rates. And if you're in the search ad game, definitely don't skimp on the keyword research. </p>
Effective promotion is your key to side hustle success
<p>Your new side hustle is really important to you and you want to make it a success, but you can't do that if nobody knows about it. Social media marketing strategies, reviews, word of mouth, email signatures, and paid ads should all have a valued place in your side hustle marketing toolbox, to help you see success from your new business venture. </p>
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Turn your YouTube channel into a career with this 8-step course bundle
A step-by-step guide to growing and monetizing your audience.
20 June, 2020
- Over 1.3 billion people use YouTube regularly and 30 million visit the site daily.
- Over 5 billion videos are watched on YouTube every day.
- The Become a Professional YouTuber Bundle can show you how to leverage the platform and make money.
<script async="true" src="https://widgets.stackcommerce.com/js-deal-feed/0.1/widget.js" type="text/javascript"></script><p>YouTube is the primary platform for capturing an audience. Since launching in April 2005, the video-sharing site now services over 300 hours of content every minute. With over 10,000 YouTubers amassing over one billion views, traction is possible. You just need to know how to gain that traction.</p><p><a href="https://shop.bigthink.com/sales/the-become-a-youtube-millionaire-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-become-a-youtube-millionaire-bundle&utm_term=scsf-393930&utm_content=a0x1P000004sMz9QAE&scsonar=1" target="_blank"><strong>The Become a Professional YouTuber Bundle</strong></a> is an eight-course bundle made for the aspiring YouTuber. This comprehensive lesson plan, which includes best SEO practices, marketing to potential fans and customers, and guidance in video editing and production, gives you the tools necessary for monetizing your channel. </p><p>In the <strong>12 Proven Ways to Turn YouTube Into a Career </strong>course, digital marketing expert Bryan Guerra breaks down the business models of YouTube stars and top-rated instructors to show you how to monetize even small audiences. Guerra teaches you the steps necessary for growing your channel from a single subscriber to a million.</p><p>SEO optimization is one of the most critical steps in gaining followers. In <strong>YouTube SEO Pro</strong>, Guerra shows you the ins and outs of YouTube's algorithms and how to make its ranking system work for you. </p><p>Multiple marketing courses teach you how to utilize YouTube's internal processes. Guerra also touches upon Google and other sites for capturing attention without spending a ton of money on ads. In the <strong>Video Editing for Beginners </strong>course, he gives an overview of basic video editing techniques that will help your content shine. There's even a course on uploading best practices to gain more views through optimization techniques. </p><p><strong>Bryan Guerra</strong> is the founder of Invert Media, an e-commerce and online marketing company. He has taught over 327,000 people how to utilize online marketing and entrepreneurial techniques to help grow their businesses.</p><p><strong><a href="https://shop.bigthink.com/sales/the-become-a-youtube-millionaire-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-become-a-youtube-millionaire-bundle&utm_term=scsf-393930&utm_content=a0x1P000004sMz9QAE&scsonar=1" rel="noopener" target="_blank">The Become a Professional YouTuber Bundle</a></strong> is on sale now for just $29, a 98% discount from the total course package price. </p><p><em>Price subject to change.</em></p><p><strong>More from the Big Think Shop</strong></p><ul class="ee-ul">
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Never settle for a generic stock photo again thanks to JumpStory
This platform utilizes unique AI to help you decide what photos work best.
10 June, 2020
- Stock photography companies emerged a century ago to help newspapers source images.
- The internet created an increased demand for captivating imagery to accompany articles.
- Finding images that catch a reader's eye is now one of the most important considerations of content companies, bloggers, and magazines.
<p>Generic stock photos are so prevalent that our eyes glaze over them as if they're clickbait ads. Whereas finding imagery was once an issue, today there are billions of free and paid images to choose from. Today's challenge is discovering which photographs draw readers to your content—ideally without paying a ton of money. <br></p><p>Enter <a href="https://shop.bigthink.com/sales/jumpstory-authentic-stock-photography-lifetime-membership?utm_source=bigthink.com&utm_medium=referral&utm_campaign=jumpstory-authentic-stock-photography-lifetime-membership&utm_term=scsf-400095&utm_content=a0x1P000004sSC5QAM&scsonar=1" target="_blank"><strong>JumpStory</strong></a>, a stock photography agency featuring over 25 million non-stock-looking images, illustrations, videos, and vector icons. More than a site to source photos, JumpStory's powerful editor lets you re-size images, insert text or logos, and play with the contrast and colors.</p><p>JumpStory's AI features an orange HighJumper on certain images to inform you that certain images will perform best based on your search. This AI feature also lets you remove backgrounds with ease. As JumpStory adds over 20,000 images every day, you'll never be stuck searching for the perfect photo. Plus, you'll never have to settle for generic stock images again. </p><p>With your <a href="https://shop.bigthink.com/sales/jumpstory-authentic-stock-photography-lifetime-membership?utm_source=bigthink.com&utm_medium=referral&utm_campaign=jumpstory-authentic-stock-photography-lifetime-membership&utm_term=scsf-400095&utm_content=a0x1P000004sSC5QAM&scsonar=1" rel="noopener" target="_blank"><strong>lifetime subscription</strong></a>, you'll have access to JumpStory's 25 million images, 500,000 professional videos, 500,000 illustrations, 100,000 vectors, and 50,000 icons. <a href="https://jumpstory.com/publicroadmap/" rel="noopener" target="_blank">Soon</a>, you'll also have 50,000 fonts and music to choose from as well.</p><p><strong><a href="https://shop.bigthink.com/sales/jumpstory-authentic-stock-photography-lifetime-membership?utm_source=bigthink.com&utm_medium=referral&utm_campaign=jumpstory-authentic-stock-photography-lifetime-membership&utm_term=scsf-400095&utm_content=a0x1P000004sSC5QAM&scsonar=1" rel="noopener" target="_blank">A lifetime membership to JumpStory™ Authentic Stock Photography</a></strong> is on sale for just $99.99. Join today and save 95% off the listed price. </p><p><em>Price subject to change. This plan is only available to new users.</em></p><p><strong>More from the Big Think Shop</strong></p><ul class="ee-ul">
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Create beautiful, custom graphics with this easy-to-use design tool
Never get caught needing an illustration again.
06 May, 2020
- Making visuals jump off the screen is a constant challenge for businesses.
- Many graphics tools are complicated and take a lot of training to master.
- From corporate presentations to personal branding, ITG.digital makes graphic presentations easy and affordable.
<p>We live in an era of information overload. The average American spends <a href="https://www.statista.com/topics/1536/media-use/" target="_blank">7.5 hours per day</a> engaged with some form of media. And how much we actually retain is negligible compared to what we are exposed to. That's why standing out in this deluge of visuals and text is one of the greatest challenges for any business.</p><p>
There is an endless list of projects that require strong visuals: websites, apps, corporate presentations, pitch decks, advertising campaigns, blog posts, Instagram challenges—and that's just a start. <a href="https://shop.bigthink.com/sales/itg-online-illustrator-pro-lifetime-subscription?utm_source=bigthink.com&utm_medium=referral&utm_campaign=itg-online-illustrator-pro-lifetime-subscription&utm_term=scsf-395974&utm_content=a0x1P000004sOuuQAE&scsonar=1" rel="noopener" target="_blank"><strong>ITG.digital</strong></a> was created to address the growing need for graphics that business and entrepreneurs desire.
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<a href="https://player.vimeo.com/video/385105005" rel="noopener" target="_blank">ITG.digital's platform</a> puts the power of graphic design in your hands in an easy-to-use manner. There's no extensive learning curve, so you can jump right in. Packed with over 1,000 predefined illustrations, you can quickly change the colors, textures, body positions, and so much more with the click of a button. All told, there are over 1,000,000 unique combinations at your fingertips, allowing you to properly express yourself without worry that someone else has copied your style.
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A lifetime subscription to <strong><a href="https://shop.bigthink.com/sales/itg-online-illustrator-pro-lifetime-subscription?utm_source=bigthink.com&utm_medium=referral&utm_campaign=itg-online-illustrator-pro-lifetime-subscription&utm_term=scsf-395974&utm_content=a0x1P000004sOuuQAE&scsonar=1" rel="noopener" target="_blank">ITG.digital Online Illustrations Builder Pro</a></strong> is on sale for only $29.99, a 96% discount from the original price. That comes with unlimited JPG downloads every month, as well as 100 downloads for PNG and SVG formats. Discover for yourself why ITG.digital has over 677 upvotes on <em>Product Hunt</em> today.</p><p class="shortcode-media shortcode-media-rebelmouse-image">
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</p><p><em>Price subject to change. This plan is open to new users only.</em><br></p><p>
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Want to break into copywriting? Take this course bundle to go pro.
Launch your own copywriting career with these courses.
05 March, 2020
Photo by Damian Zaleski on Unsplash
- The Complete Digital Copywriting Master Class Bundle explains the art of becoming a skilled copywriter.
- Courses offer training in how to persuade an audience and motivate action.
- This $1,177 course package is on sale now for only $39.
<p>Copywriting boils down to the art of persuasion. Any professional copywriter has to ask the same questions. Do I understand my audience? Do I understand their motivations? Do I understand what it will take for them to see my point of view, then take action?<br></p><p>Sure, anyone can write a quick sentence talking up a product or a message or a cause. But knowing what will prompt your users to make the transition from passive viewer to active participant is where true copywriters earn their paychecks.</p><p>You can learn all the elements of effective persuasion in <a href="https://shop.bigthink.com/sales/the-complete-digital-copywriting-master-class-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-complete-digital-copywriting-master-class-bundle&utm_term=scsf-366459&utm_content=a0x1P000004NCCD&scsonar=1" target="_blank">The Complete Digital Copywriting Master Class Bundle</a>. It's currently on sale at <a href="https://shop.bigthink.com/sales/the-complete-digital-copywriting-master-class-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-complete-digital-copywriting-master-class-bundle&utm_term=scsf-366459&utm_content=a0x1P000004NCCD&scsonar=1" target="_blank">over 90 percent off the regular price, only $39</a>.</p><p>The package features 8 courses aimed at shaping first-time copywriting students into skilled and knowledgeable industry pros. </p><p>The training starts with courses that break down copywriting mechanics. <strong>Copywriting 101 Essential Skills, Key to a Great Copywriting Career</strong> and <strong>The Complete Digital Marketing Management Course</strong> will help you understand the techniques that skilled copywriters use to stir up emotions and get readers to take action.</p><p>With <strong>Copywriting: How To Be A Crazy Good Copywriter</strong>, those steps are even broken down into a strategic system with its own 100-page guide so you can follow the path to mastering the art of effective copy. There is also training in the fine art of connecting on social media in the <strong>Facebook Marketing: How to Write the Perfect Post</strong> course.</p><p>Meanwhile, the second half of the coursework focuses on the equally important task of getting paid for your work. Over three different courses, you'll develop the skills and know-how to get working as a paid copywriter, either with a firm's marketing team or as your own boss operating a freelance copywriting business.</p><p>Altogether, it's more than 35 hours of expert training with coursework that would usually run almost $1,200. With this collection, the entire package is available now for <a href="https://shop.bigthink.com/sales/the-complete-digital-copywriting-master-class-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-complete-digital-copywriting-master-class-bundle&utm_term=scsf-366459&utm_content=a0x1P000004NCCD&scsonar=1" rel="noopener" target="_blank">only $39</a>.</p><p><em>Prices are subject to change.</em></p><div data-react-checksum="428624682" data-reactid="1" data-reactroot="" style="position: relative;"><a data-reactid="2" href="https://shop.bigthink.com/sales/the-complete-digital-copywriting-master-class-bundle?utm_source=bigthink.com&utm_medium=referral-cta&utm_campaign=the-complete-digital-copywriting-master-class-bundle&utm_term=scsf-366459&utm_content=a0x1P000004NCCD&scsonar=1" rel="noopener" target="_blank"> </a>
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<div data-reactid="6" style="padding-left: 2.5vw; flex: 70%; justify-content: space-between;">
<div data-reactid="7"><strong data-reactid="8">The Complete Digital Copywriting Master Class Bundle - $39</strong><br data-reactid="9"><br data-reactid="10"><a data-reactid="11" href="https://shop.bigthink.com/sales/the-complete-digital-copywriting-master-class-bundle?utm_source=bigthink.com&utm_medium=referral-cta&utm_campaign=the-complete-digital-copywriting-master-class-bundle&utm_term=scsf-366459&utm_content=a0x1P000004NCCD&scsonar=1" rel="noopener" target="_blank">Get the training for $39</a></div>
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