10 best books for entrepreneurs and inventors

Foundational business books for success.

Fifty Inventions That Shaped the Modern Economy, by Tim Harford

  • Explore the 50 inventions that made the modern world.
  • There is rich advice in the literature of start-up development.
  • Learn about the interconnectedness of innovation and business development.
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The internet is emotionally abusing us. And we can't quit it.

Algorithms and propagandists exploit the human instinct to connect to play us.

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  • We invest trillions in companies that develop algorithms designed to play us for the sake of profits.
  • Facebook algorithms, for instance, show us content that will provoke emotional responses.
  • The algorithms look for "exploits" in humans, find how we establish rapport with others, and leverage it for marketing.
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Why avoiding logical fallacies is an everyday superpower

Ten of the most sandbagging, red-herring, and effective logical fallacies.

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  • Many an otherwise-worthwhile argument has been derailed by logical fallacies.
  • Sometimes these fallacies are deliberate tricks, and sometimes just bad reasoning.
  • Avoiding these traps makes disgreeing so much better.
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Cushioned shoes aren't good for your feet

More and more research points to a serious mistake we made in how biomechanics works.

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  • A new study from Helsinki found that the more you cushion your feet, the more likely you'll get injured.
  • This follows previous studies showing that cushioned shoes leave you more susceptible to pain and injury.
  • A few million years of evolutionary design has been usurped by shoe marketing campaigns.
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How much does "free" really cost?

In Life After Google, George Gilder writes that we're paying a heavy cost for "free."

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  • The famed technology and financial writer says we're paying for "free" with our most valuable resource: time.
  • Gilder predicts that the lack of focus on security will be Google's downfall.
  • He says decentralization offered by blockchain technology will be the only path forward.
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