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Who's in the Video
Jason Kottke is a blogger and former web designer. Educated at Coe College, Kottke began his career as a web designer in 1986. He worked on design projects for companies[…]

Kottke reads a lot of blogs. A lot.


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Question: What makes a blog good?


Jason Kottke: It needs to feature good writing, but not always.  I don’t think I’m a particularly good writer, and somehow people manage to stay engaged.  I think    . . .  I don’t know.  That’s a good question, and I’m not sure I know how to answer that.  I think that if the person behind who’s writing the blog, or the people who are writing the blog are . . .  If the reader feels that they’re genuinely interested in what they’re doing, I think that makes it compelling.  I think that sometimes the . . .  You know the blogosphere has sort of gotten more commercial.  And you know my site included are commercial ventures.  And I think that some of that passion is kind of lost along the way when you’re hiring people to do weblogs and they . . . You know they may not be the biggest fan of gadgets and technology, but they’re writing for EndGadget or whatever.  But I think in general some of those sites do a pretty good job of finding people who are enthusiastic about their subjects.  And I mean I guess that’s what I always look for – someone who is genuinely like . . . Whatever I’m writing about is the best thing I could be writing about right now.


Question: What blogs do you read?


Jason Kottke: I mean there’s a bunch of weblogs that I go to every single day.  I read probably . . .  I try and read between 250 and 300 sites a day. Yeah, it’s a lot.


Recorded on: 10/9/07




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