Can consumer brands survive boycotting Facebook?
Bigger brands can afford to take their ad budgets elsewhere – less so with direct-to-consumer brands.
19 July, 2020
Shutterstock
- Over 500 companies, well-known consumer brands among them, have announced that they will not advertise on Facebook-owned media properties until the company curbs hate speech on its platform.
- Facebook is likely to sustain minimal damages at the hands of the #StopHateForProfit movement, because the lion's share of potential participants depend on the platform for business, and it isn't mutual.
- Even if all 100 of Facebook's top ad buyers were to suddenly freeze their campaigns and participate in the boycott, that would still only represent 6% of the platform's income.
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Amidst a global pandemic, a global civil rights movement has emerged on the heels of American protests against police violence.
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Americans are increasingly fed up with the country's deep cultural divisions, especially given how easily they can be exploited by nefarious players on social media. With brands so eager to broadcast their "virtue signals," aligning themselves (<a href="https://www.youtube.com/watch?v=1mRtli7xGTY" target="_blank">however emptily</a>) with the cause of the day, the time has come for #StopHateForProfit, an initiative that encourages businesses to pull their advertising dollars from Facebook and other platforms that don't do enough to prevent hate speech.
</p><p>
Civil rights groups including the Anti-Defamation League, the NAACP, and Color of Change launched the campaign in June, urging brands to boycott Facebook advertising until the social media giant makes some serious policy changes. As of mid-July, the exodus of major advertisers from Facebook continues to grow, as the company weathers criticism over its advertising measurement practices and handling of racist and <a href="https://bigthink.com/videos/social-media-censorship" target="_self">violent rhetoric on the platform</a>.
</p><p>
Designed as a platform for user-generated content, Facebook and other social media channels assume only so much responsibility for managing what is posted and viewed by other users. When it comes to advertising, however, they have a financial interest in <a href="https://www.searchenginewatch.com/2019/02/22/google-youtube-brand-safety-next/" target="_blank">ensuring the "brand safety"</a> of the context in which ads appear.
</p><p>
Facebook's danger as a tool for propaganda was called out during the 2016 elections, as <a href="https://www.wired.com/2016/11/facebook-won-trump-election-not-just-fake-news/" target="_blank">millions of campaign dollars</a> were dedicated to fundraising for the Trump campaign on social media. <a href="https://bigthink.com/politics-current-affairs/facebook-fined" target="_self">Accusations of manipulation</a> abounded, with Cambridge Analytica, Trump personally, his campaign team, and other allies leveraging social media towards victory.
</p><p>
The recent outrage against fake news and hate groups running roughshod on Facebook isn't new, but this boycott is calling attention to Facebook's failure in implementing any real, effective changes to managing harmful content. The ADL, for example, points out numerous examples of <a href="https://www.adl.org/blog/hate-conspiracy-theories-and-advertising-on-facebook" target="_blank">hateful ads</a> and conspiracy theories appearing on Facebook despite the company's purported efforts to clean up shop.
</p>
Who has joined? (And who hasn't?)
<p>Over <a href="https://www.stophateforprofit.org/participating-businesses" target="_blank">500 companies</a>, including LEGO, Adidas, Unilever, Dunkin, Walgreens, Patagonia, and Target have announced that they will not work with Facebook until the company takes action to address misinformation and hate speech on its platform. While this might sound impressive on the surface, a <a href="https://edition.cnn.com/2020/07/01/tech/facebook-top-advertisers/index.html" target="_blank">CNN analysis</a> of Facebook's top advertisers found that the overwhelming majority of Facebook's 100 biggest ad spenders have yet to join the movement. Of the top 25 ad spenders, accounting for almost 3 percent of Facebook's revenue in 2019, only three have joined the boycott. These are Microsoft, Starbucks, and pharma giant Pfizer.</p><p>Of course, despite all the negative press and relatively high volume of companies joining the boycott, Facebook's ad revenues are still a juggernaut. Looking at data from the past few years, and projecting where things are headed, as a recent <a href="https://commonthreadco.com/blogs/coachs-corner/ecommerce-trends-future" target="_blank">direct-to-consumer e-commerce report</a> from Common Thread Collective points out, demand for paid media on the platform is unlikely to wane any time soon.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ4MTIzOC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzOTY2Njc2MX0.rHFBVmHo7hy3_Rw4-O1XbwOt-9W5a8h2JwT4sBGJVlE/img.png?width=980" id="e45c2" class="rm-shortcode" data-rm-shortcode-id="7d69a8e3c34f0892765c23537b2eec14" data-rm-shortcode-name="rebelmouse-image" alt="Social media advertising infographic" /><p>And this is where things start to get tricky. According to CNN's analysis, it's smaller media buyers that make up the vast majority of Facebook's ad revenues in terms of dollars. Even if all 100 top spending brands on the list were to suddenly freeze their campaigns and participate in the boycott, that would <em>still</em> only effectively remove 6 percent of the ad platform's income.</p><p>What's more, because the ad platform works primarily on a pay-per-click model, which serves up promoted posts from the highest bidder, there's every reason to believe that the long tail of smaller ad buyers would provide enough demand to make up for this 6 percent loss. There's no indication that Facebook would run out of demand or slots to fill with monetized posts.</p><p>So if Mark Zuckerberg and company doesn't stand to lose much from the boycott, who does? </p>
The socially dependent long tail
<p>Sure, larger consumer brands are attracted to Facebook's audience targeting capabilities, massive reach, and measurable results. But for household names, running campaigns on Facebook is only one cog in a much larger machine.</p><p>Consider Levi Strauss, a classic consumer brand, as an example. They're participants in the #StopHateForProfit boycott, but this company advertises with any number of media types, including banner ads on content websites, TV spots, and posters in subway cars. What's more, their ad campaigns are generally more about branding than direct sales. </p><p>Levi's manages sales channels for both wholesale and retail e-commerce and distributes goods via scores of retail partners, and they have some 15,000 franchised Levi's stores. When a brand like this stops advertising on Facebook, their brand awareness and sales are unlikely to take a significant hit, largely due to the diversity of their promotional and sales channel mix.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ4MTIzOS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYwOTc5NTg3OH0.JzBtcvRrzshzngBCzySXDd8b8z1QJ8hvJkJVtYEFGhI/img.png?width=980" id="fe74b" class="rm-shortcode" data-rm-shortcode-id="68d1ad70321212e8799ffb0268b676d8" data-rm-shortcode-name="rebelmouse-image" alt="Levi Strauss annual advertising and promotion expenses 2015-2019" /><p>But for smaller companies whose entire livelihood depends on building a loyal audience and <a href="https://www.latimes.com/business/technology/story/2020-07-03/for-insta-brands-boycotting-facebook-advertising-is" target="_blank">driving direct sales through Facebook</a> and Instagram ads, the prospect of joining the boycott raises a dilemma.</p><p>Direct-to-consumer (DTC) brands promote and sell their products directly to new customers, cutting out intermediate channels like marketplaces, middlemen, brick-and-mortar stores, and third-party retailers. Without retailers acting as middlemen, DTC brands are dependent on eye-catching branding and targeted advertising via social media platforms. </p><p>With DTC, the focus is on building brand affinity by appealing to consumers' emotions and values, so championing social justice can bolster sales. But at the same time, generating inbound traffic from social media channels is a major source of sales. </p><p>So while many consumers do prioritize a brand's ethical culture when making purchasing decisions, this may not be enough for DTC.</p><p>For a lot of DTC brands, Facebook is their entire sales funnel. These are the companies that are most likely to feel the most acute pain by withdrawing from Facebook ads. And these also happen to be among the companies most likely to have sustained lagging sales as a result of COVID-19 era economics.</p>
How big a deal is DTC?
<p>Overall, online sales continue to grow, with <a href="https://www.statista.com/statistics/379112/e-commerce-share-of-retail-sales-in-us/" target="_blank">nearly 14 percent</a> of U.S. total retail sales estimated to come from e-commerce channels by 2021.</p><p>While DTC brands occupy only <a href="https://www.emarketer.com/newsroom/index.php/us-direct-to-consumer-ecommerce-sales-will-rise-to-nearly-18-billion-in-2020/" target="_blank">2.6 percent of the U.S. e-commerce market</a>, this year will likely see a 24 percent increase, making these brands a force to be reckoned with. </p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ4MTI0MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2MDY5NDkxMn0.j2kH2J7gftDSpUR_VIM9Xq1lopn1IFYatFOw_HBJEe8/img.png?width=980" id="eb933" class="rm-shortcode" data-rm-shortcode-id="37a7ccfe3e43e31bb33d470e2f4f4cb9" data-rm-shortcode-name="rebelmouse-image" alt="US D2C e-commerce sales chart" /><p>In the aforementioned report, Common Thread's Aaron Orendorff calls DTC "an approach to marketing and retention steeped in the value and feel of one-to-one relationships but no longer governed by manufacturing and distribution ownership." Indeed, focusing on relationships with consumers, without middlemen, is an effective marketing tool that resonates with many young consumers.</p><p>The value of DTC marketing is characterized by significant gains in traffic and lower costs of acquisition, as Brian Garofalow, VP of Marketing and Ecommerce at <a href="https://www.igloocoolers.com/" target="_blank">Igloo</a>, explains.</p><p>"In the last year, we were able to simultaneously increase traffic by 2.4x while lowering acquisition cost by over 20%," he told Common Thread. "The net result is operating a profitable business unit, having a closer relationship to consumers, understanding what triggers purchase behavior from which cohorts, and ...gaining insights that are incredibly valuable for new product development and leading indicators to wholesale customer sell-through." </p><p>According to analysts, as more VCs and institutions have begun to comprehend the value of the DTC model, more of <a href="https://blog.usejournal.com/d2c-by-the-numbers-breaking-down-the-hype-into-dollars-and-cents-d5d74e807494" target="_blank">these companies are landing venture funding</a> and acquisitions from traditional companies. However, this growth is being compromised by the pandemic, which makes VC funding harder to come by. It therefore also decreases the likelihood that any pure DTC brand will boycott Facebook.</p>
Facebook’s response
<p>It may seem like Facebook is too big of a force to be hurt by this situation. An estimated <a href="https://www.emarketer.com/content/uptick-us-adults-social-media-usage-will-likely-normalize-post-pandemic?ecid=NL1001" target="_blank">51 percent of U.S. adults</a> are using social media at higher rates during the pandemic, generating massive growth for Facebook, which also owns WhatsApp and Instagram.</p><p>Facebook collected more than <a href="https://www.nytimes.com/2020/06/29/business/dealbook/facebook-boycott-ads.html#:~:text=A%20boycott%20of%20advertisers%20on,Who's%20doing%20what." target="_blank">$17 billion in advertising revenue</a> in the first quarter of 2020. Losing big brand ad spending is painful, but because the bulk of the company's ad revenues come from DTC brands and other smaller companies that rely heavily on the platform to drive direct e-commerce sales, it's unlikely that Zuckerberg will feel the need to make any meaningful changes.</p><p>Facebook said in a statement that they are taking steps to "keep hate off of our platform" and added, "We know we will be judged by our actions not by our words and are grateful to these groups and many others for their continued engagement."</p><p>Facebook is also rolling out modifications to curb the spread of misinformation and hate speech, but the groups spearheading the boycott movement don't think that this is enough.</p><p>"This isn't over. We will continue to expand the boycott until Facebook takes our demands seriously," Jessica J. González, the co-CEO of Free Press <a href="https://www.freepress.net/news/press-releases/stophateforprofit-sees-no-commitment-action-meeting-between-campaign-leaders" target="_blank">said in a statement</a>. "We won't be distracted by Facebook's spin today or any day. Mark, Sheryl and their colleagues have much work to do to make Facebook a better place for everyone, and they need to get it done now."</p><p>The problem, however, is arguably far harder to address than many of those protesting Facebook would acknowledge. The idea of user-generated content as a model for mass media was all well and good two decades ago, when it was fresh, but once it's been weaponized by foreign instigators, Boogaloo groups and neo-Nazis, you can't really put the cat back into the bag.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ4MTI0NC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyNTE2MjY0MH0.xhprCCnsnhUdrD8yRkyY56Hf0FMw0w12XMfOgh98eXo/img.png?width=980" id="0eea5" class="rm-shortcode" data-rm-shortcode-id="aa9413c9e3a76e31f944d12f2c9d148a" data-rm-shortcode-name="rebelmouse-image" alt="Facebook "Content Actioned" chart" /><p>From January to April 2020, Facebook <a href="https://transparency.facebook.com/community-standards-enforcement#hate-speech" target="_blank">blocked 9.6 million</a> pieces of content, around 4 million more than the final quarter of 2019. The company is also initiating mechanisms to address hate speech, including flagging harmful content, ensuring accuracy of political content, and including politicians in community standards.</p><p>But as González says, these measures likely won't make too much of a dent.</p><p>Because its algorithms work by giving exposure to content that commands the most attention, Facebook is fundamentally a perfect platform for disinformation and hate, making any type of reformation almost impossible. It's just the nature of the user-generated content beast.</p>
Closing remarks
<p>Ultimately, Facebook knows that consumer brands need it more than it needs them. While the mounting pressure is forcing Facebook to expand its brand safety ad policies and take proactive steps to limit the spread of hate and harmful content, at the end of the day, the giant and its shareholders won't likely suffer a major blow to revenue. Managing and mitigating the Wild West of social media remains a dubious mission at best. </p>
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Are you wearing deodorant while sheltering at home?
Humans are woefully unaware of their olfactory sense. That's the reality we've been sold.
22 April, 2020
Photo by Emma McIntyre/Getty Images
- Scent provides valuable information about personality traits and attractiveness.
- Since the 1920s, companies have made us anxious about our odor in order to sell us their products.
- Our disdain of personal smell is related to our fear of aging and death.
<p>With so many of our regular habits upended over the past six weeks, I held an informal poll on my social media channels asking who had quit wearing deodorant. As you can imagine, responses were varied. Some people include deodorant along with make-up as part of the "stay sane by keeping to your routine" routine. Others admitted they haven't showered in days. A few people stopped and then started because they offended themselves. Of course, living with others requires a different set of responsibilities.</p><p>While this might strike some as an odd question, deodorizing is a relatively new phenomenon. Cultures have long had various cleansing rituals, yet often they only dealt with parts of the body viewable outside of their clothing. Myths long persisted about the validity of soap. In fact, it was believed that cleaning your skin led to disease. </p><p>Religions often seek to differentiate themselves from the pack. Whereas ritualistic cleaning has long been part of Judaism and Islam, early Christians strove for <em>alousia</em>, "the state of being unwashed," writes Canadian author Katherine Ashenburg in "The Dirt on Clean: An Unsanitized History." Calling someone of another race, religion, or caste "dirty" is an insult. For many centuries, this was particularly true of Christians—a goal, not a bad habit. </p><p>Ashenburg's book has been in my wife's library for years. She only recently read it as the hand washing furor began, prompting me to follow suit. While the hands and sometimes face (though not teeth—Americans still reign in super-white enamel) have long been washed, Ashenburg notes that medieval Christians believed that "blocked pores…sealed the body off from infection." Beyond baptism, many never bathed once in their entire lifetimes. </p><p>While Ashenburg's book is filled with historical factoids—Napoleon implored Josephine not to wash for a day before his return so he could drink in her scent—in the last two chapters she focuses on the flip side of cleanliness: how marketing has made us mad about purity. </p>
Dr. Stuart Firestein: The Limits of Our Sense of Smell
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="a829e082cab0a6b60ca47868b27cfc84"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/IPflaQgs7bo?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>Ashenburg's book begins in the Roman bathhouses. She traces cleanliness rituals throughout time in that context. With the introduction of germ theory, it slowly dawned on Europeans and Americans—while the book is global, she mostly focuses on these geographical regions—that blocked pores were not doing much good in keeping disease away. As the Age of Industry commenced, workers packed into warehouses and on shipping docks began noticing their co-workers' scents. A new industry was born.</p><p>Two, in fact. As Ashenburg writes, "toilet soap and advertising grew up together." Both had long existed, but with the introduction of germ theory into the popular vernacular, these strange bedfellows united. The race to sell began. As everyone now knows, if you can corner a new market, you'll make bank. </p><p>Such was the case when Lambert Pharmaceutical's president, Gerald Lambert, picked out "halitosis" from his chemists' list. He wanted to aggressively market one of his company's oral antiseptics. For the next five years, Listerine's ads were devoted to defining halitosis, telling prospective customers that failed job offers and divorce are due to bad breath. The ploy worked. In 1921, Listerine brought in $115,000 in sales. Seven years later it topped $8 million. </p><p>Around the same time, a copywriter named James Webb pumped out ads for his employer, J. Walter Thompson, claiming that women's armpits stunk. He lost a lot of dates. Yet within a year of that campaign, his client, Odorono—say it aloud—watched their profits increase by 112 percent. As Ashenburg writes, </p><p style="margin-left: 20px;">"The success of the Odorono ad and the deluge of deodorant advertisements that followed say much about the decade's willingness to broach taboo subjects and its growing intolerance of secretions and smells." </p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzE1NTc2My9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODE3NzY1NH0.-rpOE7my6G-EXQU256o3zm2tbNqZ0OozA_acKL8bUNU/img.jpg?width=1245&coordinates=0%2C48%2C0%2C48&height=700" id="d7a96" class="rm-shortcode" data-rm-shortcode-id="bc0b5ddde07757e0f6e45ddafd1c6002" data-rm-shortcode-name="rebelmouse-image" alt="Sara Saunders" />
Associate Brand Director of P&G's Secret Deodorant Sara Saunders speaks onstage during The 2020 MAKERS Conference on February 11, 2020 in Los Angeles, California.
Photo by Emma McIntyre/Getty Images for MAKERS
<p>By 1932, the American author, Sophia Hadida, made a big splash with her book on manners. She coined a new term, Body Odor, which has been embraced as B.O. ever since. An entire market opened up for deodorants, soaps, perfumes, and men's and women's grooming products, all designed to maximize profit thanks to our growing anxiety. </p><p>Which is why I asked that question on social media. Among animals, humans have a woefully poor sense of smell. As bipeds, we began relying on sight and touch while neglecting our olfactory skills. As such, we've evolved with 20 million smell receptors. Not bad, until you consider that your dog has <a href="https://blogs.scientificamerican.com/science-sushi/the-nose-knows-telling-age-based-on-scent/" target="_blank">11 times that number</a>. Smell still guides our life in many ways, including the lovers we choose and the business partners we trust.</p><p>This is a different sensibility than the marketing blitz that began a century ago. Smell informs. Disguising or erasing your scent does the opposite. Thanks to the anxiety peddled by companies pushing their products, we've decided it's better to remain ignorant. With that, we've lost a lot of data about our world. </p><p>Aging is one particularly problematic smell to some. Researchers <a href="https://www.latimes.com/archives/la-xpm-1999-jul-14-mn-55812-story.html" target="_blank">have long worked</a> on ridding us of this burden. Yet aging shouldn't be seen as a burden. In fact, the insane idea that <a href="https://www.msnbc.com/rachel-maddow-show/texas-dan-patrick-many-seniors-willing-sacrifice-economy-n1167521" target="_blank">sacrificing our eldest for the sake of the economy</a> is good stems from a longtime existential distress regarding aging and death. Our smell <a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0038110#abstract0" target="_blank">changes as we age</a>, sure, which is called biology. It's useful information, such as <a href="https://onlinelibrary.wiley.com/doi/abs/10.1002/per.848" target="_blank">assessing personality traits</a> and <a href="https://www.nature.com/news/2001/010308/full/news010308-10.html" target="_blank">detecting immune system capabilities</a>.</p><p>While everyone smells, women have been especially affected by this marketing phenomenon. Women <a href="https://www.frontiersin.org/articles/10.3389/fpsyg.2019.00242/full" target="_blank">generally have a better olfactory sense</a> than men, but that comes at a cost. For example, Ashenburg writes that the sexual revolution of the sixties was especially confusing thanks to an advertising rush of feminine hygiene products.</p><p style="margin-left: 20px;">"Sex is natural and wonderful, but the 'natural you' needs to be sprayed to be wonderful. Sex is natural and wonderful, but it leaves a woman in urgent need of washing, powdering, spraying, and douching. Sex is natural and wonderful, but it means that you can be rejected on the most intimate level."</p><p>There is no easy response to this dilemma. Sitting next to someone of a particular odor on a plane is not enjoyable. Social mores still matter. But we have to wonder why we cover up or disguise our scent so often. It provides valuable information, but more importantly, it's who we are.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a> and <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a>. His next book is</em> "Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</p>
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Want to break into copywriting? Take this course bundle to go pro.
Launch your own copywriting career with these courses.
05 March, 2020
Photo by Damian Zaleski on Unsplash
- The Complete Digital Copywriting Master Class Bundle explains the art of becoming a skilled copywriter.
- Courses offer training in how to persuade an audience and motivate action.
- This $1,177 course package is on sale now for only $39.
<p>Copywriting boils down to the art of persuasion. Any professional copywriter has to ask the same questions. Do I understand my audience? Do I understand their motivations? Do I understand what it will take for them to see my point of view, then take action?<br></p><p>Sure, anyone can write a quick sentence talking up a product or a message or a cause. But knowing what will prompt your users to make the transition from passive viewer to active participant is where true copywriters earn their paychecks.</p><p>You can learn all the elements of effective persuasion in <a href="https://shop.bigthink.com/sales/the-complete-digital-copywriting-master-class-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-complete-digital-copywriting-master-class-bundle&utm_term=scsf-366459&utm_content=a0x1P000004NCCD&scsonar=1" target="_blank">The Complete Digital Copywriting Master Class Bundle</a>. It's currently on sale at <a href="https://shop.bigthink.com/sales/the-complete-digital-copywriting-master-class-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-complete-digital-copywriting-master-class-bundle&utm_term=scsf-366459&utm_content=a0x1P000004NCCD&scsonar=1" target="_blank">over 90 percent off the regular price, only $39</a>.</p><p>The package features 8 courses aimed at shaping first-time copywriting students into skilled and knowledgeable industry pros. </p><p>The training starts with courses that break down copywriting mechanics. <strong>Copywriting 101 Essential Skills, Key to a Great Copywriting Career</strong> and <strong>The Complete Digital Marketing Management Course</strong> will help you understand the techniques that skilled copywriters use to stir up emotions and get readers to take action.</p><p>With <strong>Copywriting: How To Be A Crazy Good Copywriter</strong>, those steps are even broken down into a strategic system with its own 100-page guide so you can follow the path to mastering the art of effective copy. There is also training in the fine art of connecting on social media in the <strong>Facebook Marketing: How to Write the Perfect Post</strong> course.</p><p>Meanwhile, the second half of the coursework focuses on the equally important task of getting paid for your work. Over three different courses, you'll develop the skills and know-how to get working as a paid copywriter, either with a firm's marketing team or as your own boss operating a freelance copywriting business.</p><p>Altogether, it's more than 35 hours of expert training with coursework that would usually run almost $1,200. With this collection, the entire package is available now for <a href="https://shop.bigthink.com/sales/the-complete-digital-copywriting-master-class-bundle?utm_source=bigthink.com&utm_medium=referral&utm_campaign=the-complete-digital-copywriting-master-class-bundle&utm_term=scsf-366459&utm_content=a0x1P000004NCCD&scsonar=1" rel="noopener" target="_blank">only $39</a>.</p><p><em>Prices are subject to change.</em></p><div data-react-checksum="428624682" data-reactid="1" data-reactroot="" style="position: relative;"><a data-reactid="2" href="https://shop.bigthink.com/sales/the-complete-digital-copywriting-master-class-bundle?utm_source=bigthink.com&utm_medium=referral-cta&utm_campaign=the-complete-digital-copywriting-master-class-bundle&utm_term=scsf-366459&utm_content=a0x1P000004NCCD&scsonar=1" rel="noopener" target="_blank"> </a>
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<div data-reactid="7"><strong data-reactid="8">The Complete Digital Copywriting Master Class Bundle - $39</strong><br data-reactid="9"><br data-reactid="10"><a data-reactid="11" href="https://shop.bigthink.com/sales/the-complete-digital-copywriting-master-class-bundle?utm_source=bigthink.com&utm_medium=referral-cta&utm_campaign=the-complete-digital-copywriting-master-class-bundle&utm_term=scsf-366459&utm_content=a0x1P000004NCCD&scsonar=1" rel="noopener" target="_blank">Get the training for $39</a></div>
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If you're not an artist, Design Wizard Pro does the heavy lifting for you
If you're a skilled entrepreneur, a talented resource manager or a persuasive sales professional, that doesn't mean you've had time to master graphic design. Let Design Wizard Pro do it for you.
08 February, 2020
- Design Wizard Pro helps create eye-catching marketing materials in minutes.
- Templates with high quality elements create ads, social media posts, sales materials and more.
- Regularly almost $600, Design Wizard Pro is now just $39.
<p>If you were born a skilled entrepreneur or a talented resource manager or a persuasive sales professional, that doesn't mean you were also gifted with graphic design talent. In fact, there's a decent chance that visual and artistic gene just completely passed you by.</p><p>Hey, we can't do everything, right? So rather than spending frustrating hours trying to craft ads, social media posts, sales brochures or other marketing materials from scratch, <a href="https://shop.bigthink.com/sales/design-wizard-pro-lifetime-subscription?utm_source=bigthink.com&utm_medium=referral&utm_campaign=design-wizard-pro-lifetime-subscription&utm_term=scsf-368943&utm_content=a0x1P000004NEcO&scsonar=1" target="_blank">Design Wizard Pro</a> can help. Right now, a lifetime subscription to the vast library of marketing aids is available at <a href="https://shop.bigthink.com/sales/design-wizard-pro-lifetime-subscription?utm_source=bigthink.com&utm_medium=referral&utm_campaign=design-wizard-pro-lifetime-subscription&utm_term=scsf-368943&utm_content=a0x1P000004NEcO&scsonar=1" rel="noopener" target="_blank">more than 90 percent off the regular price, only $39</a>.</p><p class="shortcode-media shortcode-media-youtube">
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="b4c0963c0c1f7d1f1df25a189e4314d1"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/W1VMVboz0xY?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
<small class="image-media media-caption" placeholder="Add Photo Caption...">How to use Design Wizard - YouTube</small>
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</p><p>Right from the start, Design Wizard Pro offers up hundreds of pre-prepared templates and other design elements that can shave hours off the time you spend creating posters, graphics, ebooks and more.<br></p><p>With Design Wizard, you'll sort through over 30,000 design options to find just the right format, layout and color palette for your media of choice. Once you've customized all your images, fonts and more, you'll have a high-quality product that looks like it came from a professional advertising or PR firm.</p><p>With more than 1.2 million available licensed images, thousands of illustrations and graphics, 120 free fonts, and even a growing HD video archive, you'll never be at a loss for an eye-catching element to make your media truly sing.</p><p>Design Wizard also makes it easy to share your finished work directly to a host of platforms, everywhere from Facebook, Twitter and LinkedIn to niche locations like Intercom, Hubspot, Marketo, Buffer and more. </p><p>More than $500 off the regular price with this limited time offer, Design Wizard Pro currently <a href="https://shop.bigthink.com/sales/design-wizard-pro-lifetime-subscription?utm_source=bigthink.com&utm_medium=referral&utm_campaign=design-wizard-pro-lifetime-subscription&utm_term=scsf-368943&utm_content=a0x1P000004NEcO&scsonar=1" target="_blank">just $39 today</a>.</p><p><em>Prices are subject to change.</em></p><div data-react-checksum="-143051732" data-reactid="1" data-reactroot="" style="position: relative;"><a data-reactid="2" href="https://shop.bigthink.com/sales/design-wizard-pro-lifetime-subscription?utm_source=bigthink.com&utm_medium=referral-cta&utm_campaign=design-wizard-pro-lifetime-subscription&utm_term=scsf-368943&utm_content=a0x1P000004NEcO&scsonar=1" rel="noopener" target="_blank"> </a>
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<div data-reactid="7"><strong data-reactid="8">Design Wizard Pro: Lifetime Subscription - $39</strong><br data-reactid="9"><br data-reactid="10"><a data-reactid="11" href="https://shop.bigthink.com/sales/design-wizard-pro-lifetime-subscription?utm_source=bigthink.com&utm_medium=referral-cta&utm_campaign=design-wizard-pro-lifetime-subscription&utm_term=scsf-368943&utm_content=a0x1P000004NEcO&scsonar=1" rel="noopener" target="_blank">Design like a pro for $39</a></div>
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