Tyler Willis
Founding Employee, Involver
Tyler was the head of brand strategy and a founding employee at Involver, a marketing technology platform used by more than 800K agencies and brands. Now he is the Vice President of Business Development at Unified. He blogs at CueTheFuture.com
Read Stoicism
Your first philosophers: Marcus Aurelius, Epictetus, Seneca, and one strange new face. Why the first books people read about Stoicism should be by one of these guys. On Stoicism Graduation season […]
Bitcoin is Trust
Last week, I invited a few friends to come together and talk about Bitcoin. The conversation was wide ranging (read: ill-organized), but interesting. Three key topics emerged out of the […]
Optimal Team Structure for B2B Marketing
Jascha Kaykas-Wolff is the CMO of Mindjet, and is an exceptional marketing leader. Last week, Jascha posted a short slide deck that covers how he builds marketing organizations. I worked […]
Fred Wilson on the Future of Venture Capital
Fred Wilson thinks that Venture Capital is changing — in 25 years, VCs may not have any assets under management. Last night, Sarah Lacy asked Fred Wilson ‘The Thiel Question’ […]
Oracle acquires Eloqua
Some interesting news this morning – Oracle acquired Eloqua for just over 800mm. This is a huge validation of enterprise marketing technology and is going to have impact on the industry. This gives Oracle […]
Time is running out, will App.net get funded?
According to the tagline on his blog, Dalton Caldwell does things the hard way. He’s certainly proven that with his latest effort, choosing to forgo traditional investment for his new […]
So you want to be a Growth Hacker?
A friend recently asked twitter for some recommendations on what to read if they want to learn about Growth Hacking. Being a great marketer (fine, fine “growth hacker) is about […]
The Trick to Viral Growth
I recently helped a friend prioritize their measurement framework for a series of growth experiments. Here’s a lightly edited version of my advice. When looking to focus on user growth, […]
No Technology Dies
Kevin Kelly’s “What Technology Wants” is one of the most important books I’ve read in the past decade. If you’re at all involved in technology innovation, it’s required reading. I […]
Karma could mean billions for Facebook.
Facebook acquired mobile commerce startup, Karma. This acquisition didn’t get nearly the attention it deserved. As Chris Dixon wrote about Facebook’s Business Model: The key question when trying to value […]
Growth Hacking
Andrew Chen has the valley all atwitter with his most recent post: Growth Hacker is the new VP Marketing. The post is well worth reading, and Andrew adds a fantastic […]
The New Literacy Rate
If I were to send you back in time to 1500, a time when people were just learning how to cope with the recent disruptive invention of the moveable type […]
The Law of Accelerating Media
Regular Readers If you are a regular reader here, you might be interested in reading a guest essay I wrote in Forbes. It’s about how marketers are being challenged by […]
Hire Moms
Building a great team is the ultimate competitive advantage. Steve Jobs famously thought that his greatest creation wasn’t a great device, but rather was a company filled with people capable […]
Robot Apocolypse
The technologies that contribute to automation are likely to follow an exponential pattern, which means that more industries will start to lose jobs at an astounding rate as machines get […]
Potential Radicals
Occupy Wall Street is becoming a meaningful movement these days, with large numbers of people out on the street in several major cities and manymoreengagingcautiously, curious about what the movement’s […]
Video of Celebration of Steve Jobs
On October 19th, there was an event on Apple’s campus celebrating Steve Jobs’s life. This event was not secret, but the live video feed that connected all employees of Apple […]
Chinese Import Tariffs are a Bad Idea
I just got back from a vacation and during that time I got to do something I love – read all sorts of intellectually stimulating stuff. It re-affirmed some simple […]
By Honoring our Heroes, We Make Our Values Known
“By honoring the lives of those we admire, we make our own values known. Perhaps more clearly than words ever could.” -Steve Jobs This is hardly the most well-known Steve […]
Twitter’s Opportunity as an Identity Platform
Facebook has largely won the war of the online identity platform, however identity online creates big markets and there are still large openings for a secondary mainstream player and probably […]
Product Design Challenge: How Twitter Handles Meta-data vs. Content
I love Product Design. As consumer tech has matured, I think the most interesting challenges have largely moved from pure technology problems in to more general interface problems – helping […]
Keynote Fever: Jobs and Zuck Look-a-likes
At this year’s F8, Mark Zuckerberg’s keynote was opened by Andy Samberg doing a 5 minute impersonation of Zuck (or, as Samberg began calling his character, “The Zuck Dawg”). Turns out […]
You’re going to save a life today (and Seth Godin might pay you 10k to do it)
Acute Leukemia was the first issue we fought against at Involver. I’m telling that story today because a great person, Amit Gupta, was just diagnosed with this disease. You can help […]
Remembering Steve Jobs
Mourn for a day. Think Different for the rest of your life. That’s the only thing I can think of. I’m still speechless at the news that Steve Jobs has passed […]
Using Power as a Founder
Over the past few days a “scandal” has emerged from a leaked email regarding AirBnB’s new round of financing. Potential investor Chamath Palihapitiya (former head of growth at Facebook and now […]
User Acquisition
(The image to the left is from a Nancy Duarte presentation on the emotional path people travel down during great presentations) I was having drinks last evening with a startup […]
My formula for simple blogging
When I first started blogging on BigThink, I compiled a list of people who I admired. I wanted to use those folks as a north star as I was trying to […]
Evaluating Social Marketing Channels (how to prove roi in phases and decide where to invest)
Understanding the effectiveness of a marketing channel fully requires understanding the revenue impact that the channel drives. Both as a source of a prospect (e.g. prospects who respond to a […]
Hiring at Involver
We just opened up a positioning on the Involver Marketing team, I’ve loved developing relationships with you all as readers – and I think some of you might be a […]
Lobbbying as a Marketing Activity
This weekend I flew to lovely Pasco, WA to officiate a friend’s wedding — it was an amazing event and was truly enjoyable. On my way back, I had an […]