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Tyler Willis

Founding Employee, Involver

Tyler was the head of brand strategy and a founding employee at Involver, a marketing technology platform used by more than 800K agencies and brands. Now he is the Vice President of Business Development at Unified. He blogs at

Your first philosophers: Marcus Aurelius, Epictetus, Seneca, and one strange new face. Why the first books people read about Stoicism should be by one of these guys. On Stoicism Graduation season […]
Last week, I invited a few friends to come together and talk about Bitcoin. The conversation was wide ranging (read: ill-organized), but interesting. Three key topics emerged out of the […]
Jascha Kaykas-Wolff is the CMO of Mindjet, and is an exceptional marketing leader. Last week, Jascha posted a short slide deck that covers how he builds marketing organizations.  I worked […]
Some interesting news this morning – Oracle acquired Eloqua for just over 800mm. This is a huge validation of enterprise marketing technology and is going to have impact on the industry. This gives Oracle […]
A friend recently asked twitter for some recommendations on what to read if they want to learn about Growth Hacking. Being a great marketer (fine, fine “growth hacker) is about […]
I recently helped a friend prioritize their measurement framework for a series of growth experiments. Here’s a lightly edited version of my advice. When looking to focus on user growth, […]
Kevin Kelly’s “What Technology Wants” is one of the most important books I’ve read in the past decade. If you’re at all involved in technology innovation, it’s required reading. I […]
Facebook acquired mobile commerce startup, Karma. This acquisition didn’t get nearly the attention it deserved. As Chris Dixon wrote about Facebook’s Business Model: The key question when trying to value […]
Andrew Chen has the valley all atwitter with his most recent post: Growth Hacker is the new VP Marketing. The post is well worth reading, and Andrew adds a fantastic […]
If I were to send you back in time to 1500, a time when people were just learning how to cope with the recent disruptive invention of the moveable type […]
Regular Readers If you are a regular reader here, you might be interested in reading a guest essay I wrote in Forbes. It’s about how marketers are being challenged by […]
Building a great team is the ultimate competitive advantage. Steve Jobs famously thought that his greatest creation wasn’t a great device, but rather was a company filled with people capable […]
The technologies that contribute to automation are likely to follow an exponential pattern, which means that more industries will start to lose jobs at an astounding rate as machines get […]
Occupy Wall Street is becoming a meaningful movement these days, with large numbers of people out on the street in several major cities and manymoreengagingcautiously, curious about what the movement’s […]
Mourn for a day. Think Different for the rest of your life. That’s the only thing I can think of. I’m still speechless at the news that Steve Jobs has passed […]
Over the past few days a “scandal” has emerged from a leaked email regarding AirBnB’s new round of financing.  Potential investor Chamath Palihapitiya (former head of growth at Facebook and now […]
(The image to the left is from a Nancy Duarte presentation on the emotional path people travel down during great presentations) I was having drinks last evening with a startup […]
We just opened up a positioning on the Involver Marketing team, I’ve loved developing relationships with you all as readers – and I think some of you might be a […]