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Tyler Willis

Founding Employee, Involver

Tyler was the head of brand strategy and a founding employee at Involver, a marketing technology platform used by more than 800K agencies and brands. Now he is the Vice President of Business Development at Unified. He blogs at

Why would Groupon IPO?

Going public now allows Groupon to establish dominance against their competitors. They can encourage a perception from the public markets that LivingSocial et. al. are "Groupon Clones."

Signs of Creative Success

Have you heard of Rebecca Black?  If not, you may be living under a rock. Her (sickly-sweet-teeny-bopper) song recently got over 62 Million views on Youtube in less than 50 days. […]

Getting ready for e.g.

In less than two weeks, I’ll be taking a short pilgrimage from San Francisco to Monterey for the e.g. — an event that has been summarized to me by a previous attendee as “what TED […]

Agile Marketing

I want to share with you a more personal update today — a new practice we’ve developed which has improved the marketing efforts at my company. We’ve recently begun practicing […]

The Facebook Society

Silicon Valley greats tend to leave a host of successful entrepreneurs in their wake. But now "successful alumni" are starting to include people who were never really alumni to start with.

Emotional Marketing

Good brand marketing is about getting the right emotional response from your target audience. You can get people to buy a product in many ways, but to get them to […]

Meet the new Involver

It’s my great pleasure to unveil something we’ve been working on for the last little bit, 3 simple announcements from my company:nWe announced this morning some really exciting news, parts […]

68 People Like This…

Facebook Likes are the new audience interaction. More than 50 people liked my post on Facebook simplifying their Facebook Page management tools on the Involver blog, yet only one person […]

Cue the Future

In the interest of helping people understand me more effectively, I’ve changed the name of this blog to “Cue the Future,” which more aptly communicates what guides most of my […]

Smaller Ideas

I’m fascinated by people and companies who benefit from good content creation to support non-content business objectives: n n Fred Wilson, Chris Dixon, and Mark Suster have materially changed the […]