Jascha Kaykas-Wolff is the CMO of Mindjet, and is an exceptional marketing leader. Last week, Jascha posted a short slide deck that covers how he builds marketing organizations.
I worked with him closely at Involver — where we implemented an early version of this — and I can attest to the fact that it works exceptionally well in B2B. With a few tweaks, I suspect it could work much more broadly than that.
It’s concise and packed full of good information. If you’re a marketing leader (or trying to figure out how to hire a good marketing leader), understanding this will improve your odds of success. Here’s the presentation: