WATCH: Forget Cars, Tesla Wants to Revolutionize Power Storage (Updated)

The major upshot of more and cheaper batteries and much more widespread energy storage could, in the long term, be a true energy revolution — as well as a much greener planet.

Updated 5/1


Complete with a reference to Dr. Evil from the Austin Powers movie franchise — because two *billion* new Tesla batteries could get the whole world, and all its transportation, running on clean energy — Elon Musk knocked it out of the park last night with a brilliantly demure keynote speech about the future of global clean energy (#demure).

There are three main products: two home batteries — one for daily use and one for backup power — and a larger industrial model which, as we noted yesterday, companies like Walmart are already using. A round of applause breaks out when Musk reveals the attractive price point of $3,500 for a home model (industry observers thought the price may be above $10,000).

Chris Mooney at The Washington Post offers the best rundown of what the announcement means, such as helping create a new competitive industry of energy storage, bring renewable energy into the grid (reducing your monthly bills), and allowing individuals to go completely off the grid for a modest investment.

Musk is pretty cool guy — his interviews with Big Think are great — and the anticipating that culminated in last night's announcement of the new battery product was intense. It goes to show that having a good design and marketing approach can be an extremely influential way to bring people around to your ideas.

"Prices for batteries have already been dropping, but if Tesla adds a “coolness factor” to the equation, people might even be willing to stretch their finances to buy one. ... The major upshot of more and cheaper batteries and much more widespread energy storage could, in the long term, be a true energy revolution — as well as a much greener planet."

We're looking forward to what Musk does next and congratulate him on this remarkable idea.

Orion Jones contributed to this post.

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Update 4/30

Ever the social media tease, Tesla CEO Elon Musk's Twitter game has been opaque, cheeky, and extremely effective at building hype. A month ago, Musk first teased a major announcement set for today:

Major new Tesla product line — not a car — will be unveiled at our Hawthorne Design Studio on Thurs 8pm, April 30

— Elon Musk (@elonmusk) March 30, 2015

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