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It’s not so well known that being overweight (not merely obese) brings with it a cancer risk.
Extrinsic motivators like status and money tend to be back-end loaded, they tend to be delayed. And so, as Robert Kaplan points out, we need short-term rewards. 
Would you kill a baby if you knew he would grow up to be Hitler? Psychologist and author Kevin Dutton explores the mindset of psychopaths as a window into this fascinating ethical question. 
According to Neil deGrasse Tyson, three fears account for “the most expensive, ambitious projects humans have ever undertaken.”