from the world's big
Words matter. They change our interior world.
Pete Holmes is a comedian, writer, cartoonist, "Christ-leaning spiritual seeker", and podcast host. His wildly popular podcast, You Made It Weird, is a comedic exploration of the meaning of life with guests ranging from Deepak Chopra and Elizabeth Gilbert to Seth Rogen and Garry Shandling.
Pete Holmes: Language does matter. With transgender people, people joke a lot. They're like, oh, they want they want to be called "them". Yeah. Yeah. Yeah. He and she is made up, too, you stupid bitch. You know what I mean? But the thing is, words have power-- words have power. If you don't believe it, date someone who calls you dummy. You know what I mean? Oh, they're just sounds from a mammal. No, they're not. They're spells. We're casting spells on each other. I do this on stage as a stand-up sometimes. I point to someone in the front row, I go, that's a great shirt. You made a great choice of that shirt. And you can see, even though they know I'm just joking around or making a point, it works.
Why do we say have a great weekend? That's just a spell. You're just going-- I have no control over your weekend. But words matter. They change our interior world. Have a great weekend. And they're like, oh. It's not literal. I'm not like, I'm thinking about your weekend. You get laid. Text me the word "finance", that's how I'll know you had a good weekend. So I think words do matter. I think because I'm into-- I like unity of consciousness, which is not that trippy of an idea. Science agrees. The theory of the big bang is obviously the singularity. At one point, all of this was one thing, this impossibly dense speck of mass, basically, that contained everything-- contained this lighting thing and the camera and me and my hair and my balls. It was all in there. The mystic me-- I just think that that singularity is worthy of a metaphor, it's worthy of a story or a symbol system, so that I can not just know it, but feel it and experience it.
Both the mystic and the scientist agree. Both are just theories, that everything at one point was one. So when it comes to being called a pronoun, sometimes I like to call other people "me". I go like, oh, these mes voted for Trump, this me is begging for change, this me is driving me to the airport. I find that useful instead of going like-- because it's so pleasant to go, you. I think it's overwhelming to love. I don't think hate is actually hate. I think it's too overwhelming to love. So we call groups-- it's hard to pick an example because they all sound so hateful. But if somebody hates left-handed people, I think it's because it can be too overwhelming to love that group that you call left-handed people. Because if you love them, now you have to worry about them and you have to care about them. So we get overwhelmed in our heads. So we go, oh, a group died, but they were gang members. OK. Gang members up here-- I don't love them, they can die. So this is what we do. So it's helpful sometimes in our language to go like, no, those mes are in a gang. You know what I mean? That's a way that language can-- it's very trippy and I don't expect everybody to sign on and start doing that. But I do it privately, especially if anybody's serving you or helping you or you think you're like, oh, this is the flight attendant. No, this me just brought me a Sprite. Thank you. That me is doing great. Looks nice. It's just a nice way to increase compassion instead of going, this flight attendant. Look, that's a label we made so we feel OK about yelling at them that there should be more overhead space. No, that me is doing my best.
- As a stand-up comedian, Pete Holmes knows how words can manipulate audiences — for good and bad.
- Words aren't just words. They stitch together our social fabric, helping establish and maintain relationships.
- Holmes has a clever linguistic exercise meant to bring you closer to the people around you.
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- The company's protein powder, "Solein," is similar in form and taste to wheat flour.
- Based on a concept developed by NASA, the product has wide potential as a carbon-neutral source of protein.
- The man-made "meat" industry just got even more interesting.
Seriously sustainable<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MDIzNS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMjM4NTMzMX0.BCEfYnn6C3z1zUHIS38xOWjXktgamNBi5iyqklSMYK8/img.png?width=980" id="ea524" class="rm-shortcode" data-rm-shortcode-id="50533380eeb18eb5833b6b6aa3abec38" data-rm-shortcode-name="rebelmouse-image" />
Image source: Solar Foods<p>Solar Foods makes Solein by extracting CO₂ from air using <a href="https://www.fastcompany.com/90356326/we-have-the-tech-to-suck-co2-from-the-air-but-can-it-suck-enough-to-make-a-difference" target="_blank">carbon-capture technology</a>, and then combines it with water, nutrients and vitamins, using 100 percent renewable solar energy from partner <a href="https://www.fortum.com" target="_blank">Fortum</a> to promote a natural fermentation process similar to the one that produces yeast and lactic acid bacteria.</p><p>When the company claims its single-celled protein is "free from agricultural limitations," they're not kidding. Being produced indoors means Solar Foods is not dependent on arable land, water (i.e., rain), or favorable weather.</p><p>The company is already working with the European Space Agency to develop foods for off-planet production and consumption. (The idea for Solein actually began at NASA.) They also see potential in bringing protein production to areas whose climate or ground conditions make conventional agriculture impossible.</p><p>And let's not forget all those <a href="https://www.bk.com/menu-item/impossible-whopper" target="_blank">beef-free burgers</a> based on pea and soy proteins currently gaining popularity. The environmental challenge of scaling up the supply of those plants to meet their high demand may provide an opening for the completely renewable Solein — the company could provide companies that produce animal-free "meats," such as <a href="https://www.beyondmeat.com/products/" target="_blank">Beyond Meat</a> and <a href="https://impossiblefoods.com" target="_blank">Impossible Foods</a>, a way to further reduce their environmental impact.</p>
The larger promise<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MDI0MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NjU4MTg2OX0.7dZZYT5WEV_EupBuLVFwHynarTiz8RYR9aJtC6Ts2C4/img.jpg?width=980" id="3415d" class="rm-shortcode" data-rm-shortcode-id="2e6eebe06d795f844752f9e9d30040d7" data-rm-shortcode-name="rebelmouse-image" />
Image source: Solar Foods<p>The impact of the beef — and for that matter, poultry, pork, and fish — industries on our planet is widely recognized as one of the main drivers behind climate change, pollution, habitat loss, and antibiotic-resistant illness. From the cutting down of rainforests for cattle-grazing land, to runoff from factory farming of livestock and plants, to the disruption of the marine food chain, to the overuse of antibiotics in food animals, it's been disastrous.</p><p>The advent of a promising source of protein derived from two of the most renewable things we have, CO₂ and sunlight, <a href="https://solarfoods.fi/environmental-impact/" target="_blank">gets us out of the planet-destruction business</a> at the same time as it offers the promise of a stable, long-term solution to one of the world's most fundamental nutritional needs.</p>
Solar Foods' timetable<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MTEzMS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTU5OTU1OTMwMn0.wnXh56iO_77x2XKV2uIPf78BKw4AJLUpmiyq_JBVGvo/img.jpg?width=1245&coordinates=172%2C146%2C62%2C135&height=700" id="0297c" class="rm-shortcode" data-rm-shortcode-id="125c9a98ec818f5c241fa28ef1423e67" data-rm-shortcode-name="rebelmouse-image" />
Image source: Lubsan / Shutterstock / Big Think<p>While company plans are always moderated by unforeseen events — including the availability of sufficient funding — Solar Foods plans a global commercial rollout for Solein in 2021 and to be producing two million meals annually, with a revenue of $800 million to $1.2 billion by 2023. By 2050, they hope to be providing sustenance to 9 billion people as part of a $500 billion protein market.</p><p>The project began in 2018, and this year, they anticipate achieving three things: Launching Solein (check), beginning the approval process certifying its safety as a Novel Food in the EU, and publishing plans for a 1,000-metric ton-per-year factory capable of producing 500 million meals annually.</p>
The protein powder Solein. Image source: SOLAR FOODS
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