The scientific reason you want to squeeze cute things

Aww.

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  • Researchers appear to have found a neural basis for "cute aggression."
  • Cute aggression is what happens when you say something like, 'It's so cute I want to crush it!'
  • But it's also a complex response that likely serves to regulate strong emotions and allow caretaking of the young to occur.
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Why Do Japanese People Love Cuteness? Learn the Science of "Kawaii"

In Japan, kawaii, the love of cuteness, is both culture and science, and it's taking over the world.

You might think that everyone loves cute things. But not the way Japanese people do. In Japan, cuteness is a well-established and very prevalent part of the culture. And, of course, there is a scientific explanation for this. Because science will tackle any question. No matter how cute.

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Science: Look At These Cute Puppies and Kittens to Boost Your Productivity

Looking at cute cat photos has potential work benefits according to a study by Hiroshima University researchers.

According to some studies, 15% of all Internet traffic is cat-related.  Why do we love them so?  One theory is that they remind us of babies, and we are instinctually responding to cat features such as big eyes in little heads.  Dopamine rushes to the brain when we see something cute.  We crave cuteness like sugar and sex. 

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