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How Hearing Something Now, Can Lead You to Believe the Opposite Later
If I were to say that “crocodiles sleep with their eyes closed,” and then a week later ask you if “crocodiles sleep with their eyes open,” what would you say? The answer might surprise you.
We’ve long known of a phenomenon dubbed the truth effect, i.e., that repeated exposure to a claim makes you more likely to believe it is true, regardless of whether or not it really is. This may sound about as surprising as being told that the pope is Catholic, but interestingly it now seems that repetition-induced belief also spreads to similar sounding, but utterly contradictory statements. This suggests that rather than internalizing claims we hear and having a tendency to automatically mentally tag them as true as has previously been suggested, we are simply more likely to believe things that sound familiar to us.
If I were to say that “crocodiles sleep with their eyes closed” and then a week later ask you if “crocodiles sleep with their eyes open,” would you be more or less likely to answer true or false? According to a study published in the Journal of Experimental Social Psychology, you’d be more likely to say, “True: Crocodiles sleep with their eyes open,” after a week, but, "False: Crocodiles sleep with their eyes closed," if asked on the same day. Similarly, if you are told that “the first animated film was shot in France,” a week later you are, bizarrely, more likely to believe that “the first animated film was shot in England” than you are to believe some other factoid pulled from the sky.
Human beings are suckers for controversy. lf we weren’t, then gossip magazines wouldn’t have pride of place on newsstands.
The new findings build on earlier research that shows how warning people that things are false can lead them to incorrectly remember those things as true, because they forget the label "false," but remember the rest of the statement. This presents a massive problem for those attempting to debunk false information.
Together these findings demonstrate how smear campaigns can be devastatingly effective; the researchers suggest that the statement, “The boss did not harass the employee,” can be just as damaging as the opposite statement, creating an “illusion of truth.” When this occurs — or similarly when debunking a myth — the researchers suggest it may be more effective to simply ignore the error and head straight for the truth:
“At least in some situations, it may be more effective to just tell the truth without mentioning what was wrong.”
This is often easier said than done. It is human nature to want to set the record straight. Nobody wants to read news articles that are just strings of facts with no story. Human beings are suckers for controversy. If we weren’t, then gossip magazines wouldn’t have pride of place on newsstands. This probably isn’t something that is going to change soon, so the “illusion of truth” is a quirk of human nature we might just have to learn to accept.
So, do crocodiles sleep with their eyes open or closed? It turns out that everyone was wrong all along. A new study published in the Journal of Experimental Biology has just found that crocodiles in fact can sleep with one eye open and one eye closed!
Garcia-Marques, T., Silva, R. R., Reber, R., & Unkelbach, C. (2015). Hearing a statement now and believing the opposite later. Journal of Experimental Social Psychology, 56, 126-129.
Skurnik, I., Yoon, C., Park, D. C., & Schwarz, N. (2005). How warnings about false claims become recommendations. Journal of Consumer Research, 31(4), 713-724.
The team caught a glimpse of a process that takes 18,000,000,000,000,000,000,000 years.
- In Italy, a team of scientists is using a highly sophisticated detector to hunt for dark matter.
- The team observed an ultra-rare particle interaction that reveals the half-life of a xenon-124 atom to be 18 sextillion years.
- The half-life of a process is how long it takes for half of the radioactive nuclei present in a sample to decay.
Humans are particularly prone to shiver when a group does or thinks the same thing at the same time.
A few years ago, I proposed that the feeling of cold in one's spine, while for example watching a film or listening to music, corresponds to an event when our vital need for cognition is satisfied.
Certain colors are globally linked to certain feelings, the study reveals.
- Color psychology is often used in marketing to alter your perception of products and services.
- Various studies and experiments across multiple years have given us more insight into the link between personality and color.
- The results of a new study spanning 6 continents (30 nations) shows universal correlations between colors and emotions around the globe.
The root of color psychology<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="9e40cf62fa8922fcca6c57e2fcb215b6"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/OM4fXB23pCQ?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>There is a very likely chance you've even been "fooled" by color marketing in the past, or you've chosen one product over another subconsciously due to colors that were designed to influence your emotions.<br></p><p>Companies that want to be known for being dependable often use blue in their logos, for example (Dell, HP, IBM). Companies that want to be perceived as fun and exciting go for a splash of orange (Fanta, Nickelodeon, even Amazon). Green is associated with natural, peaceful emotions and is often used by companies like Whole Foods and Tropicana. </p><p><strong>Your favorite color says a lot about your personality. </strong></p><p>Various studies and experiments across multiple years (<a href="https://www.researchgate.net/publication/49595886_Personality_Traits_and_Colour_Preferences" target="_blank">2010</a>, <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/jopy.12087" target="_blank" rel="noopener noreferrer">2014</a>, <a href="http://oaji.net/articles/2015/1170-1448038739.pdf" target="_blank" rel="noopener noreferrer">2015</a>, and more recently in <a href="https://www.verywellmind.com/color-psychology-2795824#modern-research-on-color-psychology" target="_blank" rel="noopener noreferrer">2019</a>) have given us more insight into the link between your personality and your favorite color.</p><p>Red, for example, is considered a bold color and is associated with feelings such as excitement, passion, anger, danger, energy, and love. The personality traits of this color might be someone who is bold, a little impulsive, and who loves adventure. </p><p>Orange, on the other hand, is considered representative of creativity, happiness, and freedom. The personality traits of this color can be fun, playful, cheerful, nurturing, and productive. Read more about color psychology and personalities <a href="https://bigthink.com/mind-brain/color-personality-psychology?rebelltitem=2#rebelltitem2" target="_self">here</a>.</p>
Study reveals which colors best suit which emotions around the globe<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDYzMTk5OS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODc4OTg5OH0.bY-pu-MFNivdJLDJuBp9TBKrhwuy7hngUa1aIWxQMVw/img.jpg?width=1245&coordinates=0%2C93%2C0%2C94&height=700" id="33fff" class="rm-shortcode" data-rm-shortcode-id="1a5d7bb00dac94bd6201616789fb4882" data-rm-shortcode-name="rebelmouse-image" alt="concept of color psychology how colors make us feel color emotions" />
Certain colors are globally ties to certain emotions, the study reveals.
Image by agsandrew on Shutterstock<p>In this particular survey, participants were asked to fill out an online questionnaire which involved assigning 20 emotions to 12 different color terms. They were also asked to specify the intensity with which they associated the color term with the emotion.</p><p><strong>Certain colors are globally linked to certain emotions, the study reveals.</strong></p><p>The results of this study showed a few definite correlations between colors and emotions throughout the globe. Red, for example, is the only color that is strongly associated with both negative (anger) and positive (love) feelings. Brown, on the other end of the spectrum, is the color that triggers the fewest emotions globally.<br></p><p>The color white is closely associated with sadness in China, while purple is what is closely associated with sadness in Greece. This can be traced back to the roots of each culture, with white being worn at funerals in China and dark purple being the Greek Orthodox Church's color of mourning. </p><p>Yellow is more associated with joy, specifically in countries that see less sunshine. Meanwhile, its association with joy is weaker in areas that have greater exposure to sunshine. </p><p><a href="https://www.sciencedaily.com/releases/2020/09/200910150247.htm" target="_blank">According to Dr. Oberfeld-Twistel</a>, it is difficult to say exactly what the causes for global similarities and differences are. "There is a range of possible influencing factors: language, culture, religion, climate, the history of human development, the human perceptual system."</p>