When Evidence Backfires

Don't read this blog post. Definitely don't read it to the end. Didn't I tell you not to read this blog post? You're still doing it... We can laugh at our inherent ability to be contrary, but unfortunately something similar can happen when we give a human being scientific evidence that debunks misinformation. One of the most depressing paradoxes of science communication is that not only can misinformation often spread faster and wider than the truth (just take the ubersuccessful but often not so factual "uberfacts" or the success of the paragons of science misinformation Natural News if you need examples); but even worse, combating misinformation with evidence can often have the complete and utter opposite of the desired effect. This horrifying phenomenon known as the backfire effect was demonstrated once again recently by a study of the responses of parents to various different forms of evidence that vaccines are not dangerous. The randomized controlled trial drew from four CDC sources, all designed to use scientific evidence to demonstrate why children must be vaccinated:


1. A CDC website debunking misinformation regarding a link between autism and MMR.

2. A CDC MMR information sheet describing the symptoms and adverse events associated with measles, mumps and rubella.

3. A CDC website portraying a mother's narrative of her child's hospitalization caused by measles.

4. CDC Images of children with measles, mumps and rubella:

Image Credit: U.S. Centers for Disease Control and Prevention

In all four cases, none of the materials increased parents intentions to vaccinate their children. The effects of the straight forward information about measles, mumps and rubella were fairly neutral. The images of children with measles, mumps and rubella and the mother's narrative about her hospitalized child both had the unintended effect of increasing beliefs in vaccine side effects. The images also somehow increased false beliefs that vaccines cause autism. The material that refuted the MMR-autism link successfully reduced false beliefs about the idea that vaccines cause autism but astoundingly actually reduced the intent to vaccinate in parents with the most anti-vaccine beliefs.

This isn't the first time we've seen depressing findings from studies attempting to refute vaccine myths. A study described in a paper by Schwarz et al, found that a CDC flyer containing "facts and myths" about vaccines increased intentions to vaccinate immediately but had the opposite effect after only half an hour - when the participants began remembering the myths as facts. It seems we really are glorified goldfish when it comes to remembering the separation between fact and fiction. When the experimenters created a version of the flyer where myths were rephrased as facts the flyer successfully increased intention to vaccinate, this contrasted with the original CDC flyer which left participants worse off than when they started. Avoiding reference to myths is far from a perfect solution however, because it fails to directly address the myths that are in circulation.

As if things couldn't get any more depressing, Norbert Schwarz the coauthor of the "facts and myths" paper suggests that when a respected institution such as the CDC weighs in and debunks a claim, this can actually end up lending credence to the claim in people's minds. Schwarz cites as an example an internet rumor about flesh-eating bananas that was so prolific it was debunked by the CDC website. When this happened, the flesh-eating banana scare grew and began actually being attributed to the CDC!

In an another study a similar backfire effect was found in Conservative voters who believe that Iraq possessed weapons of mass destruction. After receiving a correction that Iraq did not have weapons of mass destruction they became more likely to believe that Iraq had weapons of mass destruction than controls. The very same thing happened when Conservatives were presented with evidence that Bush's tax cuts failed to stimulate economic growth - in this case the percentage agreeing with the statement that Bush's tax cuts increased government revenue leapt from 36% to 67%, while the same evidence moved the views of non-conservatives in the other direction (from 31% to 28%).

Worryingly, the backfire effect has been shown to be particularly profound in older people who it is believed may remember a statement but forget the contextual information that the statement is untrue. Worse still, repeating that a claim is false can actually leave an even stronger impression that the claim is true. In one study, "the more often older adults were told that a claim was false, the more likely they were to remember it erroneously after a 3 day delay. The size of this effect is far from negligible. After 3 days, older adults misremembered 28% of false statements as true when they were told once that the statement was false but 40% when told three times that the statement was false". Interestingly, in this study the effect was the precise opposite in younger people - reinforcing that the claim was false made them less likely to believe the claim.

While younger adults became less likely to misremember a false claim as true after being told three times that it was false, older adults became more likely to misremember the claim as true. (Skurnik et al, 2005)

It seems that unless we are extremely careful, by trying to convince the most hardened cynics of the evidence we may end up doing more harm than good. The dire and seemingly growing need to combat misinformation on the MMR issue is one I've discussed at length on this blog. The intuitive and somewhat cliché response is often that we need to combat misinformation with better education. It seems however that at present some views are so entrenched that education alone just isn't cutting it. One study of views about global warming found that education doesn't seem to be as important a factor as political beliefs in determining agreement or disagreement with scientific consensus. The study concluded that "cultural worldviews explain more variance than science literacy and numeracy". In those with a "hierarchical individualist" worldview, scientific literacy was actually correlated with decreased beliefs in climate change, while scientific literacy was correlated with an increased belief in climate change amongst those with an "egalitarian communitarian" worldview.

The perniciousness of this problem can't be underestimated and we will without a doubt see much research in the field of tackling misinformation over coming years. It's an area I  myself have become particularly interested in and I would genuinely like to hear your ideas. Hopefully if we can understand how we've gone wrong in the past we can have a better idea of how to stop ourselves going wrong again in the future. For now, the best simple resource that I have come across for understanding how best to handle misinformation is the Debunking Handbook (PDF) by John Cook and Stephan Lewandowsky, it's a five minute rollercoaster that (if you're anything like me) will leave you thinking long and hard.

To keep up to date with this blog you can follow Neurobonkers on TwitterFacebookRSS or join the mailing listImage Credit: Adapted from content provided by Shutterstock.

 

References:

Kahan D.M., Peters E., Wittlin M., Slovic P., Ouellette L.L., Braman D. & Mandel G. (2012). The polarizing impact of science literacy and numeracy on perceived climate change risks, Nature Climate Change, 2 (10) 732-735. DOI:

Nyhan B., Reifler J., Richey S. & Freed G.L. (2014). Effective Messages in Vaccine Promotion: A Randomized Trial., Pediatrics, PMID:

Nyhan B. & Reifler J. (2010). When Corrections Fail: The Persistence of Political Misperceptions, Political Behavior, 32 (2) 303-330. DOI:

Skurnik I., Yoon C., Park D. & Schwarz N. (2005). How Warnings about False Claims Become Recommendations, Journal of Consumer Research, 31 (4) 713-724. DOI:

Schwarz N., Sanna L.J., Skurnik I. & Yoon C. Metacognitive Experiences And The Intricacies Of Setting People Straight: Implications For Debiasing And Public Information Campaigns, Advances In Experimental Copyright 2007, Elsevier Inc. Social Psychology, 39 127-161. DOI:

 

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Homo sapiens have been on earth for 200,000 years — give or take a few ten-thousand-year stretches. Much of that time is shrouded in the fog of prehistory. What we do know has been pieced together by deciphering the fossil record through the principles of evolutionary theory. Yet new discoveries contain the potential to refashion that knowledge and lead scientists to new, previously unconsidered conclusions.

A set of 8-million-year-old teeth may have done just that. Researchers recently inspected the upper and lower jaw of an ancient European ape. Their conclusions suggest that humanity's forebearers may have arisen in Europe before migrating to Africa, potentially upending a scientific consensus that has stood since Darwin's day.

Rethinking humanity's origin story

The frontispiece of Thomas Huxley's Evidence as to Man's Place in Nature (1863) sketched by natural history artist Benjamin Waterhouse Hawkins. (Photo: Wikimedia Commons)

As reported in New Scientist, the 8- to 9-million-year-old hominin jaw bones were found at Nikiti, northern Greece, in the '90s. Scientists originally pegged the chompers as belonging to a member of Ouranopithecus, an genus of extinct Eurasian ape.

David Begun, an anthropologist at the University of Toronto, and his team recently reexamined the jaw bones. They argue that the original identification was incorrect. Based on the fossil's hominin-like canines and premolar roots, they identify that the ape belongs to a previously unknown proto-hominin.

The researchers hypothesize that these proto-hominins were the evolutionary ancestors of another European great ape Graecopithecus, which the same team tentatively identified as an early hominin in 2017. Graecopithecus lived in south-east Europe 7.2 million years ago. If the premise is correct, these hominins would have migrated to Africa 7 million years ago, after undergoing much of their evolutionary development in Europe.

Begun points out that south-east Europe was once occupied by the ancestors of animals like the giraffe and rhino, too. "It's widely agreed that this was the found fauna of most of what we see in Africa today," he told New Scientists. "If the antelopes and giraffes could get into Africa 7 million years ago, why not the apes?"

He recently outlined this idea at a conference of the American Association of Physical Anthropologists.

It's worth noting that Begun has made similar hypotheses before. Writing for the Journal of Human Evolution in 2002, Begun and Elmar Heizmann of the Natural history Museum of Stuttgart discussed a great ape fossil found in Germany that they argued could be the ancestor (broadly speaking) of all living great apes and humans.

"Found in Germany 20 years ago, this specimen is about 16.5 million years old, some 1.5 million years older than similar species from East Africa," Begun said in a statement then. "It suggests that the great ape and human lineage first appeared in Eurasia and not Africa."

Migrating out of Africa

In the Descent of Man, Charles Darwin proposed that hominins descended out of Africa. Considering the relatively few fossils available at the time, it is a testament to Darwin's astuteness that his hypothesis remains the leading theory.

Since Darwin's time, we have unearthed many more fossils and discovered new evidence in genetics. As such, our African-origin story has undergone many updates and revisions since 1871. Today, it has splintered into two theories: the "out of Africa" theory and the "multi-regional" theory.

The out of Africa theory suggests that the cradle of all humanity was Africa. Homo sapiens evolved exclusively and recently on that continent. At some point in prehistory, our ancestors migrated from Africa to Eurasia and replaced other subspecies of the genus Homo, such as Neanderthals. This is the dominant theory among scientists, and current evidence seems to support it best — though, say that in some circles and be prepared for a late-night debate that goes well past last call.

The multi-regional theory suggests that humans evolved in parallel across various regions. According to this model, the hominins Homo erectus left Africa to settle across Eurasia and (maybe) Australia. These disparate populations eventually evolved into modern humans thanks to a helping dollop of gene flow.

Of course, there are the broad strokes of very nuanced models, and we're leaving a lot of discussion out. There is, for example, a debate as to whether African Homo erectus fossils should be considered alongside Asian ones or should be labeled as a different subspecies, Homo ergaster.

Proponents of the out-of-Africa model aren't sure whether non-African humans descended from a single migration out of Africa or at least two major waves of migration followed by a lot of interbreeding.

Did we head east or south of Eden?

Not all anthropologists agree with Begun and his team's conclusions. As noted by New Scientist, it is possible that the Nikiti ape is not related to hominins at all. It may have evolved similar features independently, developing teeth to eat similar foods or chew in a similar manner as early hominins.

Ultimately, Nikiti ape alone doesn't offer enough evidence to upend the out of Africa model, which is supported by a more robust fossil record and DNA evidence. But additional evidence may be uncovered to lend further credence to Begun's hypothesis or lead us to yet unconsidered ideas about humanity's evolution.