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Elon Musk Has a "Master Plan" – Here's How SolarCity Fits In

Elon Musk has a plan and part of that plan came together when it acquired SolarCity for $2.6 billion. 

Elon Musk has a plan and part of that plan came together when it acquired SolarCity for $2.6 billion in November 2016. This deal will ultimately allow Tesla to sell all-electric goods under one, unified brand.


“The transaction is a necessary step toward Tesla’s goal of becoming a sustainable energy company,” Institutional Shareholder Services Inc., an influential shareholder proxy service, stated in a vote of confidence for Musk’s controversial plan.

The Tesla name has become synonymous with sleek all-electric cars (and inventor Nikola Tesla), but Tesla hasn’t been just a car company for over a year, ever since Musk stepped on stage to announce Tesla's Powerwall home battery. Since then the company has continued to unveil home-energy products – most recently a re-imagined set of solar tiles for rooftops.

We all know Musk is out to save the human race. This acquisition creates a virtuous cycle. Tesla showrooms will not only become a place where you can look for a new car, but where you can purchase home batteries and solar panels — a one-stop shop for all your home energy needs.

The acquisition makes even more sense when you consider Musk’s Master Plan, which he wrote back in 2006:

So, in short, the master plan is:

Build sports car
Use that money to build an affordable car
Use that money to build an even more affordable car
While doing above, also provide zero emission electric power generation options
Don't tell anyone.

Musk has since updated it in July 2016 under the title Master Plan, Part Deux:

Create stunning solar roofs with seamlessly integrated battery storage
Expand the electric vehicle product line to address all major segments
Develop a self-driving capability that is 10X safer than manual via massive fleet learning
Enable your car to make money for you when you aren't using it

It's likely Tesla won't see the benefits from this acquisition for a while. This move is not a get-rich-quick investment, its part of a long-term vision Musk has already planned.

One day after the acquisition of SolarCity, Tesla tweeted that Ta'ū, an island in American Samoa, is running on nearly 100% solar energy thanks to 5,300+ solar panels and 60 Tesla Powerpacks. Before solar, Ta'ū used 109,500 gallons of imported diesel annually, which cost it $8 million every year and made it reliant on other countries to run its generators.

Is the universe a graveyard? This theory suggests humanity may be alone.

Ever since we've had the technology, we've looked to the stars in search of alien life. It's assumed that we're looking because we want to find other life in the universe, but what if we're looking to make sure there isn't any?

According to the Great Filter theory, Earth might be one of the only planets with intelligent life. And that's a good thing (NASA, ESA, and the Hubble Heritage Team [STScI/AURA]).
Surprising Science

Here's an equation, and a rather distressing one at that: N = R* × fP × ne × f1 × fi × fc × L. It's the Drake equation, and it describes the number of alien civilizations in our galaxy with whom we might be able to communicate. Its terms correspond to values such as the fraction of stars with planets, the fraction of planets on which life could emerge, the fraction of planets that can support intelligent life, and so on. Using conservative estimates, the minimum result of this equation is 20. There ought to be 20 intelligent alien civilizations in the Milky Way that we can contact and who can contact us. But there aren't any.

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The key to better quality education? Make students feel valued.

Building a personal connection with students can counteract some negative side effects of remote learning.

Future of Learning
  • Not being able to engage with students in-person due to the pandemic has presented several new challenges for educators, both technical and social. Digital tools have changed the way we all think about learning, but George Couros argues that more needs to be done to make up for what has been lost during "emergency remote teaching."
  • One interesting way he has seen to bridge that gap and strengthen teacher-student and student-student relationships is through an event called Identity Day. Giving students the opportunity to share something they are passionate about makes them feel more connected and gets them involved in their education.
  • "My hope is that we take these skills and these abilities we're developing through this process and we actually become so much better for our kids when we get back to our face-to-face setting," Couros says. He adds that while no one can predict the future, we can all do our part to adapt to it.
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Study details the negative environmental impact of online shopping

Frequent shopping for single items adds to our carbon footprint.

A truck pulls out of a large Walmart regional distribution center on June 6, 2019 in Washington, Utah.

Photo by George Frey/Getty Images
Politics & Current Affairs
  • A new study shows e-commerce sites like Amazon leave larger greenhouse gas footprints than retail stores.
  • Ordering online from retail stores has an even smaller footprint than going to the store yourself.
  • Greening efforts by major e-commerce sites won't curb wasteful consumer habits. Consolidating online orders can make a difference.
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Personal Growth

Childhood sleeping problems may signal mental disorders later in life

Chronic irregular sleep in children was associated with psychotic experiences in adolescence, according to a recent study out of the University of Birmingham's School of Psychology.

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