Early Reports on Apple Watch: It Will Change Everything

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You’ll never have the same relationship with your iPhone again. That’s the consensus from a number of folks who have an extended look at the Apple Watch, set to hit stores in the coming months. Matthew Panzarino of TechCrunch explains that Apple is aiming to disrupt smartphone culture with its initial foray into wearable technology:

“People that have worn the Watch say that they take their phones out of their pockets far, far less than they used to. A simple tap to reply or glance on the wrist or dictation is a massively different interaction model than pulling out an iPhone, unlocking it and being pulled into its merciless vortex of attention suck.

One user told me that they nearly “stopped” using their phone during the day; they used to have it out and now they don’t, period. That’s insane when you think about how much the blue glow of smartphone screens has dominated our social interactions over the past decade.”

Panzarino explains that Apple’s focus is to keep the wearer’s attention on the Watch rather than the phone. The interface is reported to be sharp and readable, the touchscreen perfectly precise, and Siri only a quick button-push away for directions and queries. Most of all, Panzarino argues that the Watch’s main appeal will be the time it saves. It will filter all your notifications into one handy screen thus keeping you from sinking in a pool of smartphone distraction. Again, the goal is smartphone disruption — Apple wants its product to appeal to those who want their lives back from their devices. Time will tell if these efforts pan out.