Why blockchain b2b will be the megatrend of 2019
- 2019 will be known as the enterprise-to-enterprise boom in blockchain.
- B2B blockchain companies will out-perform the market because they provide the tools that other businesses need in order to survive.
- Blockchain is expected to become a $2-billion-dollar industry in the next three years.
The potential of blockchain might have been ruined for you by your unemployed cousin who wears Balenciagas to Thanksgiving dinner and told you to enter into the cryptocurrency market at the wrong time.
However, blockchain (sometimes referred to as 'Distributed Ledger Technology', or 'DLT') is much more than that.
The use case for the technology extends far beyond Bitcoin, cryptocurrency, and those way-too-expensive sneakers that your cousin somehow managed to afford.
Blockchain will probably outlast his dead-end job, and it might even outlast you. Despite market fluctuations and scare-mongering, the technology is here to stay.
Blockchain and the world of b2b
82 percent of Fortune 100 companies are researching how they can implement blockchain technology into their current business model. This figure includes every single one of the Fortune 50 companies, and every single Big Four Accounting Firm, including PwC and Deloitte.
IBM is one of the main companies leading the charge, and they are already providing blockchain solutions for enterprises such as Walmart and Sam's Club. In 2017, the blockchain industry was valued at around $339 million dollars and is predicted to grow from there to an estimated $2 billion dollars by 2022.
The key drivers of blockchain's growth thus far have been cryptocurrency, private blockchains for enterprises such as Big Four accounting firms, and government use cases.
However, now the industry is shifting its focus to business-to-business (b2b) implementation.
Improving b2b relationships through blockchain
A recent report by IBM says that blockchain can be used to improve a "shared version of events" which can help supply chain management. It also suggested that blockchain could improve collaboration across multiple parties and streamline dispute resolution.
Similarly, a Forbes article notes that blockchain could help improve the longevity of b2b relationship cycles. An increasing number of businesses in the b2b sector are introducing blockchain technology as a part of their service suite.
Currently, there are three major b2b businesses that are leading the wave of blockchain innovation which is currently taking off:
Hydrotank Data Center (HDC)
HDC is transforming the global data center marketplace by building the world's first data center inside of a shipping container.
In addition, HDC is building a marketplace that directly connects vendors, service providers, and clients all in one web and mobile application called the Hydrotank Data Center Marketplace.
The Singapore-based startup is building a community around the project which will allow members to vote on future site locations of the data centers. It also holds an annual shareholders conference in addition to other community events.
With a business model centered around computing power, Tatau is a significant player in the Artificial Intelligence (A.I.) and cryptocurrency mining arena. On the one hand it's great for cryptominers as it can save them energy and costs and on the other hand it can also be used in industries beyond cryptocurrency, so it's not held back by cryptomarket volatility.
Unlike other competitors that used a CPU-based data center computing model, Tatau has implemented a GPU-based computing power marketplace that connects suppliers and vendors.
The Maxonrow blockchain protocol is a product-based startup that is bringing the world one step closer to mass adoption.
It features 10 different products, including the likes of a Point of Sales (POS) device, a KYC and AML application, a land registry solution, and a wallet.
The company is extending blockchain solutions from being inaccessible, expensive designs that can only be used by multi-billion dollar companies, to simple technology that can be used by enterprises of all sizes.
Buying.com is tapping into the world's $4.5 trillion-dollar e-commerce industry by dismantling the current seven step supply chain model which extends from the manufacturer to the last mile distribution point.
Through buying.com's protocol and application, e-commerce merchants are able to offer group-buy deals directly to consumers. This allows shoppers to combine their purchasing power together so that they can unlock minimum order quantity deals that only larger merchants can currently access.
For example, if you want to currently buy a television, you will pay the maximum price for it as you are purchasing a single unit which will cost more for the vendor to fulfill and is less worth their while. However, if you connect with 49 other shoppers to bring the demand up to 50 televisions, you can get a lower price from the vendors throughout the supply chain as they will be making a larger profit and will also get a better price on bulk packing, shipping etc. This is the heart of buying.com's business model.
The future of blockchain
Only the future knows how blockchain technology will change society and the way we conduct business. All that we know for certain for now is that more b2b businesses are adopting it more than ever before and that this is an area where blockchain can shape the future of transactions, economies and procedures.
Can blockchain continue to grow into the predicted $2-billion-dollar industry within the next 5 years?
Will it smash through the barrier completely and set a new record?
If things continue the way they're going, it's looking very probable that blockchain B2B could just be the next big megatrend of 2019.
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What can 3D printing do for medicine? The "sky is the limit," says Northwell Health researcher Dr. Todd Goldstein.
- Medical professionals are currently using 3D printers to create prosthetics and patient-specific organ models that doctors can use to prepare for surgery.
- Eventually, scientists hope to print patient-specific organs that can be transplanted safely into the human body.
- Northwell Health, New York State's largest health care provider, is pioneering 3D printing in medicine in three key ways.
- Push Past Negative Self-Talk: Give Yourself the Proper Fuel to Attack the World, with David Goggins, Former NAVY SealIf you've ever spent 5 minutes trying to meditate, you know something most people don't realize: that our minds are filled, much of the time, with negative nonsense. Messaging from TV, from the news, from advertising, and from difficult daily interactions pulls us mentally in every direction, insisting that we focus on or worry about this or that. To start from a place of strength and stability, you need to quiet your mind and gain control. For former NAVY Seal David Goggins, this begins with recognizing all the negative self-messaging and committing to quieting the mind. It continues with replacing the negative thoughts with positive ones.
Is this proof of a dramatic shift?
- Map details dramatic shift from CNN to Fox News over 10-year period
- Does it show the triumph of "fake news" — or, rather, its defeat?
- A closer look at the map's legend allows for more complex analyses
Dramatic and misleading
Image: Reddit / SICResearch
The situation today: CNN pushed back to the edges of the country.
Over the course of no more than a decade, America has radically switched favorites when it comes to cable news networks. As this sequence of maps showing TMAs (Television Market Areas) suggests, CNN is out, Fox News is in.
The maps are certainly dramatic, but also a bit misleading. They nevertheless provide some insight into the state of journalism and the public's attitudes toward the press in the US.
Let's zoom in:
- It's 2008, on the eve of the Obama Era. CNN (blue) dominates the cable news landscape across America. Fox News (red) is an upstart (°1996) with a few regional bastions in the South.
- By 2010, Fox News has broken out of its southern heartland, colonizing markets in the Midwest and the Northwest — and even northern Maine and southern Alaska.
- Two years later, Fox News has lost those two outliers, but has filled up in the middle: it now boasts two large, contiguous blocks in the southeast and northwest, almost touching.
- In 2014, Fox News seems past its prime. The northwestern block has shrunk, the southeastern one has fragmented.
- Energised by Trump's 2016 presidential campaign, Fox News is back with a vengeance. Not only have Maine and Alaska gone from entirely blue to entirely red, so has most of the rest of the U.S. Fox News has plugged the Nebraska Gap: it's no longer possible to walk from coast to coast across CNN territory.
- By 2018, the fortunes from a decade earlier have almost reversed. Fox News rules the roost. CNN clings on to the Pacific Coast, New Mexico, Minnesota and parts of the Northeast — plus a smattering of metropolitan areas in the South and Midwest.
Image source: Reddit / SICResearch
This sequence of maps, showing America turning from blue to red, elicited strong reactions on the Reddit forum where it was published last week. For some, the takeover by Fox News illustrates the demise of all that's good and fair about news journalism. Among the comments?
- "The end is near."
- "The idiocracy grows."
- "(It's) like a spreading disease."
- "One of the more frightening maps I've seen."
- "LOL that's what happens when you're fake news!"
- "CNN went down the toilet on quality."
- "A Minecraft YouTuber could beat CNN's numbers."
- "CNN has become more like a high-school production of a news show."
Not a few find fault with both channels, even if not always to the same degree:
- "That anybody considers either of those networks good news sources is troubling."
- "Both leave you understanding less rather than more."
- "This is what happens when you spout bullsh-- for two years straight. People find an alternative — even if it's just different bullsh--."
- "CNN is sh-- but it's nowhere close to the outright bullsh-- and baseless propaganda Fox News spews."
"Old people learning to Google"
Image: Google Trends
CNN vs. Fox News search terms (200!-2018)
But what do the maps actually show? Created by SICResearch, they do show a huge evolution, but not of both cable news networks' audience size (i.e. Nielsen ratings). The dramatic shift is one in Google search trends. In other words, it shows how often people type in "CNN" or "Fox News" when surfing the web. And that does not necessarily reflect the relative popularity of both networks. As some commenters suggest:
- "I can't remember the last time that I've searched for a news channel on Google. Is it really that difficult for people to type 'cnn.com'?"
- "More than anything else, these maps show smart phone proliferation (among older people) more than anything else."
- "This is a map of how old people and rural areas have learned to use Google in the last decade."
- "This is basically a map of people who don't understand how the internet works, and it's no surprise that it leans conservative."
A visual image as strong as this map sequence looks designed to elicit a vehement response — and its lack of context offers viewers little new information to challenge their preconceptions. Like the news itself, cartography pretends to be objective, but always has an agenda of its own, even if just by the selection of its topics.
The trick is not to despair of maps (or news) but to get a good sense of the parameters that are in play. And, as is often the case (with both maps and news), what's left out is at least as significant as what's actually shown.
One important point: while Fox News is the sole major purveyor of news and opinion with a conservative/right-wing slant, CNN has more competition in the center/left part of the spectrum, notably from MSNBC.
Another: the average age of cable news viewers — whether they watch CNN or Fox News — is in the mid-60s. As a result of a shift in generational habits, TV viewing is down across the board. Younger people are more comfortable with a "cafeteria" approach to their news menu, selecting alternative and online sources for their information.
It should also be noted, however, that Fox News, according to Harvard's Nieman Lab, dominates Facebook when it comes to engagement among news outlets.
CNN, Fox and MSNBC
Image: Google Trends
CNN vs. Fox (without the 'News'; may include searches for actual foxes). See MSNBC (in yellow) for comparison
For the record, here are the Nielsen ratings for average daily viewer total for the three main cable news networks, for 2018 (compared to 2017):
- Fox News: 1,425,000 (-5%)
- MSNBC: 994,000 (+12%)
- CNN: 706,000 (-9%)
And according to this recent overview, the top 50 of the most popular websites in the U.S. includes cnn.com in 28th place, and foxnews.com in... 27th place.The top 5, in descending order, consists of google.com, youtube.com, facebook.com, amazon.com and yahoo.com — the latter being the highest-placed website in the News and Media category.
- Master Execution: How to Get from Point A to Point B in 7 Steps, with Rob Roy, Retired Navy SEALUsing the principles of SEAL training to forge better bosses, former Navy SEAL and founder of the Leadership Under Fire series Rob Roy, a self-described "Hammer", makes people's lives miserable in the hopes of teaching them how to be a tougher—and better—manager. "We offer something that you are not going to get from reading a book," says Roy. "Real leaders inspire, guide and give hope."Anybody can make a decision when everything is in their favor, but what happens in turbulent times? Roy teaches leaders, through intense experiences, that they can walk into any situation and come out ahead. In this lesson, he outlines seven SEAL-tested steps for executing any plan—even under extreme conditions or crisis situations.
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