Understanding Creativity: Why Brain Hacks Don't Help

Everyone thinks they know how to make their brain more creative and have better ideas.

People think that their brain is like an iPhone — if they can just unlock it and press a few things in a certain order, then something is sure to happen. That's just not the case, as neuroscientist David Eagleman tells us. While some swear a cold shower helps them think better it's simply a matter of personal preference; what works for one might not work for anyone else. David has a great line: "You don’t have squirrels going to the moon or dogs inventing the internet or cows doing theater plays for one another or any of the gazillion things that we do." Quite frankly, what gets creatvity going the best is actually the most boring: a good diet and regular exercise... but where's the fun (and clickable headline) in that? David's new book is The Runaway Species: How Human Creativity Remakes the World.

Mind & Brain

Why Science Must Embrace Imagination, Intuition, and Evidence

All science begins with a leap of intuition, says Richard Dawkins, but we can only ever find objective truths by knowing when to let evidence take over from emotion.

You can be committed to science, but as soon as you're committed to a hypothesis, you've walked off the trail of objective truth, says Richard Dawkins. For him, that is the mission of science and the purpose of the scientific method: these truths exist—they are the foundations of innovations like vaccinations, antibiotics, and space travel, because they are built on something solid: evidence. Einstein is known for highly valuing the role of imagination in science, and Dawkins agrees: imagination and intuition are the springboards scientific progress depends on—but when evidence refutes a hypothesis or a feeling, that's the end of the line. Dogged persistence doesn't get you any closer to the truth, says Dawkins, only critical thinking can do that. Richard Dawkins' latest book is Science In The Soul: Selected Writings of a Passionate Rationalist.


More Than Half of Us Are Prone to "Remembering" False Memories

“Memory is a poet,” Marie Howe once remarked, “not an historian.” When it comes to fake news, our minds can be easily and permanently misled. 

A not so careless whisper. (Photo Paul J. Richards/AFP/Getty Images)

Do you remember where you were on 9/11? While most Americans immediately explain the details of the moment they found out about the attack on the World Trade Center, 40 percent of them are wrong.

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