branding
A new episode of “Your Brain on Money” illuminates the strange world of consumer behavior and explores how brands can wreak havoc on our ability to make rational decisions.
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
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6 min
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with
Why does America confuse fantasy for reality, in pop culture and in politics? Kurt Andersen can pinpoint the moment it happened.
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5 min
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with