What Turns Women On

“A new study from — where else? — France suggests listening to love songs may increase women’s receptivity to amorous advances,” reports Tom Jacobs for Miller-McCune. “The French researchers note that music can improve one’s mood, and being in a positive frame of mind can increase one’s receptivity to romance. Alternatively, ‘the romantic song lyrics acted as a prime that, in turn, led to the display of behavior associated with that prime,’ they write. Considerable research has found that music with antisocial lyrics increases aggressive thoughts, while music with pro-social lyrics triggers feelings of generosity. Guèguen and his colleagues suggest this sort of emotional prompting may also occur in the romantic arena.”