Why It's So Hard to Disrupt the Textbook Industry

You'd think in the age of Uber and Airbnb someone would have figured out how to put Big Textbook in its place. Unfortunately, it's a lot more complicated than just waving a magical disruption wand and putting Follett out of business.

Why It's So Hard to Disrupt the Textbook Industry

You'd think in the age of Uber and Airbnb someone would have figured out how to put Big Textbook in its place. Unfortunately, it's a lot more complicated than just waving a magical disruption wand and making course materials both affordable and easy to use. Here's why:


The need for disruption

The modern tech-driven market has a nifty way of doing away with archaic conventions. It's called disruption, and you've probably heard of it. If not, the easy example is the taxi industry. Riding in a taxi was lousy before ridesharing forced the industry to up its game. Now it's easy to hail a cab with your smartphone, pay with a credit card, and accomplish other consumer-friendly tasks.

Below, Vivek Wadhwa on the power and future of tech disruption. 

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