Matt is a full time editor covering the advertising beat for Mediabistro's AgencySpy.com. He studied journalism at Marquette University before moving to New York to pursue a writing career. Always skeptical about the traditional journalism structure, he's focused on writing for the Web for his entire career. Today, Matt regularly writes for four different blogs, including AgencySpy, Buttermouth.com, which covers p2p, streaming and downloadable content issues and NicksGreatAdventure.com, a blog about an upcoming road trip he's taking through Mexico with five long-time friends. You can follow Matt on Twitter via AgencySpy and e-mail him at [email protected].
For most of us, looking at an image of an attractive man or woman is, to some degree, appealing. Advertisers know this, and so it’s not uncommon to see scantily […]
There are two inherently competing notions about personal branding that deserve mention. The first: creating a personal brand helps define us as individuals. The second: when we all enter one […]
What happens when you type your name into Google? How about when you click the ‘images’, ‘news’ and ‘blogs’ buttons? If you don’t know the answer, it may be time […]