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David Ropeik

Big Think Contributor, "Risk, Reason & Reality"

I'm an Instructor at Harvard, a consultant in risk perception and risk communication, author of How Risky Is it, Really? Why Our Fears Don't Always Match the Facts, and principal co-author of RISK, A Practical Guide for Deciding What's Really Safe and What's Really Dangerous in the World Around You. I run a program called Improving Media Coverage of Risk. I was the Director of Risk Communication at the Harvard Center for Risk Analysis, part of the Harvard School of Public Health, for 4 years, prior to which I was a TV reporter, specializing in environmental issues, for a local station in Boston for 22 years.

9/11 + 10. Terror’s Toll

Hopefully on this somber anniversary we can turn hindsight into wisdom, and realize that we have paid a terribly high price for the way fear has shaped the new normal since that terrible day.

Organic = Good, Right? OOOPS!

Don’t pick on the sprouts, and don’t even pick on Organic. The danger here is the way you and I perceive and respond to risk, a subconscious decision-making process that often works well, but which sometimes can create risks all by itself.