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Lonely? Hungry? The same part of the brain worries about both
MRI scans show that hunger and loneliness cause cravings in the same area, which suggests socialization is a need.
- A new study demonstrates that our brains crave social interaction with the same areas used to crave food.
- Hungry test subjects also reported a lack of desire to socialize, proving the existence of "hanger."
- Other studies have suggested that failure to socialize can lead to stress eating in rodents.
Even before the COVID-19 pandemic started, an epidemic of loneliness existed. This is not only unpleasant for those involved but has measurably adverse effects on their mental and physical health. The current outbreak has only made an existing problem worse.
A new study undertaken by researchers at MIT and the Sulk Institute suggests that our need for socialization is as hardwired as our need for food and water. It finds that the same part of our brain that hungers for food after a day of fasting longs for other people after isolation.
People sometimes crave socialization, literally.
Forty participants underwent 10 hours of either social isolation or fasting before being placed in an MRI machine. Those who fasted had their brains imaged while viewing pictures of food; those emerging from isolation viewed photos of socializing people.
The areas of the brain related to hunger pains, reward, and movements, the substantia nigra pars compacta and ventral tegmental area (SN/VTA), are also associated with cravings for food or addictive substances. When those who fasted viewed images of food, these regions of their brains lit up. Most interestingly, the same brain regions lit up when those who had been isolated for 10 hours saw pictures of other people socializing.
Test subjects also filled out questionnaires during and after the fasting and isolation periods. Not only did this confirm that people felt cravings for what they had missed, but that the effect was similar in both cases.
They also showed that very hungry people were less responsive to images of socializing, suggesting that "hanger," the state of being irritable as a result of hunger, is a demonstrable state.
How can I use this information? I’m asking for a friend.
The obvious takeaway is that it is perfectly normal to feel a need for interaction with others after an extended bout of isolation. Our brains treat some form of interaction as a basic need that must be met. While not shown as clearly in humans, not getting these needs often drives mice to stress eat, a finding that makes a great deal of sense in light of these new findings.
Exactly how we can meet the need for socialization outside of just meeting up with people (a tricky proposition at the time of writing) remains up for debate. Anybody who has tried a Zoom party during the pandemic can attest to it just not being as nice as seeing friends in person.
The study's authors are aware of this issue and note that:
"A vital question is how much, and what kinds of, positive social interaction is sufficient to fulfill our social needs and thus eliminate the neural craving response. Technological advances offer incessant opportunities to be virtually connected with others, despite physical separations. Yet, some have argued that using social media only exacerbates subjective feelings of isolation."
Unfortunately, the study cannot offer us an answer to this question just yet.
Like always, there are limitations to this study.
This study involved 40 participants. While its essential finding is likely to be generally applicable, exactly how applicable it is to the broader population cannot be known with certainty from such a small group. The participants were also healthy, well-connected young adults who might react to various problems differently than other demographic groups.
Their tendency to do so while being the focus of endless studies on psychology is a well-recorded problem.
Likewise, the fact that the participants knew they would only be isolated for 10 hours may have impacted how they reacted to the isolation—it is often easier to endure something when you know precisely when it will end.
Getting around that in future experiments may prove impossible. From an ethical standpoint, it would be difficult to structure an experiment on humans predicated on the idea that they will be kept isolated from all social interaction indefinitely.
Lastly, while all of the participants were quite hungry after 10 hours, there were enough variations in how lonely people felt after isolation to suggest a more significant variance in need for socialization than in demand for food. While this seems obvious, we all know both introverts and extroverts; it does make it more challenging to determine how much social interaction counts as a "need" that the brain craves just as it craves food.
As usual, more research is needed.
The idea that humans are social animals existed long before modern neuroscience was possible. Now, we can see exactly what happens in the brain when we can't socialize. While the final word on the subject is still to be said, it might be time to give a friend a call.
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"Deepfakes" and "cheap fakes" are becoming strikingly convincing — even ones generated on freely available apps.
- A writer named Magdalene Visaggio recently used FaceApp and Airbrush to generate convincing portraits of early U.S. presidents.
- "Deepfake" technology has improved drastically in recent years, and some countries are already experiencing how it can weaponized for political purposes.
- It's currently unknown whether it'll be possible to develop technology that can quickly and accurately determine whether a given video is real or fake.
The future of deepfakes<p>In 2018, Gabon's president Ali Bongo had been out of the country for months receiving medical treatment. After Bongo hadn't been seen in public for months, rumors began swirling about his condition. Some suggested Bongo might even be dead. In response, Bongo's administration released a video that seemed to show the president addressing the nation.</p><p>But the <a href="https://www.facebook.com/watch/?v=324528215059254" target="_blank">video</a> is strange, appearing choppy and blurry in parts. After political opponents declared the video to be a deepfake, Gabon's military attempted an unsuccessful coup. What's striking about the story is that, to this day, experts in the field of deepfakes can't conclusively verify whether the video was real. </p><p>The uncertainty and confusion generated by deepfakes poses a "global problem," according to a <a href="https://www.brookings.edu/research/is-seeing-still-believing-the-deepfake-challenge-to-truth-in-politics/#cancel" target="_blank">2020 report from The Brookings Institution</a>. In 2018, the U.S. Department of Defense released some of the first tools able to successfully detect deepfake videos. The problem, however, is that deepfake technology keeps improving, meaning forensic approaches may forever be one step behind the most sophisticated forms of deepfakes. </p><p>As the 2020 report noted, even if the private sector or governments create technology to identify deepfakes, they will:</p><p style="margin-left: 20px;">"...operate more slowly than the generation of these fakes, allowing false representations to dominate the media landscape for days or even weeks. "A lie can go halfway around the world before the truth can get its shoes on," warns David Doermann, the director of the Artificial Intelligence Institute at the University of Buffalo. And if defensive methods yield results short of certainty, as many will, technology companies will be hesitant to label the likely misrepresentations as fakes."</p>
Context is everything.
The COVID-19 pandemic has introduced a number of new behaviours into daily routines, like physical distancing, mask-wearing and hand sanitizing. Meanwhile, many old behaviours such as attending events, eating out and seeing friends have been put on hold.
A new study looks at how images of coffee's origins affect the perception of its premiumness and quality.
- Images can affect how people perceive the quality of a product.
- In a new study, researchers show using virtual reality that images of farms positively influence the subjects' experience of coffee.
- The results provide insights on the psychology and power of marketing.