Branding isn’t buzz — we’ve been doing it for thousands of years.

There are two kinds of suffering. One is pure pain. The other makes life worth living.

Nikolaas Tinbergen's concept of "supernormal stimulus" explains why humans are attracted to a heightened version of reality.

Almost all our school improvements fail. Here’s why.

The US reduced smoking rates from 50% to 15% with a simple habit hack.

Practice doesn’t actually make perfect. Here’s the willpower equation necessary for elite athletes and musicians.

There’s a psychological reason you haven’t created healthier habits in your life.

Half our day is spent not living in the moment. Here’s how to change that.

Habit-forming rituals are subconsciously controlling your life. Here’s how to master them.

Why are we here? What is everything made of? This theoretical physicist says science isn’t the right way to answer these questions.

Arguments on social media are notorious. Can practicing intellectual humility make us smarter and happier? Science says yes.

Psychologist Daniel Goleman shares what he learned by studying the brain waves of Olympic-level meditators, and his findings are unprecedented.

IQ tests only measure two of the eight intelligences. Howard Gardner explains them all.

These psychological principles can unlock your resiliency.

Are you in love? Trust your mother over your brain.

Scientists use tripping rats to show that LSD disrupts communication between two key brain regions.

From "shell shock" to "combat fatigue," the wars of the past century have violently illuminated the power trauma can wield over the mind and body.

Reality is more distorted than we think.

When you unintentionally step on a dog's tail, does it know that it was an accident?

In a way, the human brain is like three brains in one.

For nearly two centuries, courts have relied on the subjective "reasonable person standard" to solve legal disputes. Now, science can help.

The way we imagine and listen to melodies sheds light on imagination.

For some reason, the bodies of deceased monks stay "fresh" for a long time.

Fintech companies are using elements of video games to make personal finance more fun. But does it work, and what are the risks?

A new brain imaging study explored how different levels of the brain's excitatory and inhibitory neurotransmitters are linked to math abilities.

Brain cells snap strands of DNA in many more places and cell types than researchers previously thought.

A new episode of "Your Brain on Money" illuminates the strange world of consumer behavior and explores how brands can wreak havoc on our ability to make rational decisions.

A theoretical physicist returns to Penrose and Hameroff's theory of "quantum consciousness."

Attempts to normalize abnormal development could prevent individuals in need of help from seeking it.

The opening of jars, while impressive and often used to illustrate octopus intelligence, is not their most remarkable ability.