Green Box: Pizza with a Conscience
Maria Popova is a reader and a writer, and writes about what she reads on Brain Pickings (brainpickings.org), which is included in the Library of Congress archive of culturally valuable materials. She has also written for The New York Times, Wired UK, and The Atlantic, among others, and is an MIT Fellow. She is on Twitter @brainpicker.
More than 3 billion pizzas are sold in the US each year, with the majority coming from takeout and delivery. Unfortunately, most pizza boxes are made from standard cardboard. Add to that the disposable serving plates that often accompany a pizza party, and the whole ordeal becomes a rather unsustainable pastime. Design and licensing firm ECO Incorporated offers a solution with their Green Box prototype – a deconstrucable pizza box made out of 100% recycled material that breaks down into four serving plates and a leftovers storage container.
Two things about the concept are particularly interesting. One, it was designed nearly two years ago and we're yet to see mass (or any, really) implementation – perhaps bespeaking the complex systems and economies involved in innovation adoption spanning well beyond product innovation. Two, the comments on the video raise some interesting questions about the relationship between pro-social innovation and profit. Should designers have to choose between doing good and doing well?
Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.
A federal judge ruled that the Trump administration likely violated the reporter's Fifth Amendment rights when it stripped his press credentials earlier this month.
- Acosta will be allowed to return to the White House on Friday.
- The judge described the ruling as narrow, and didn't rule one way or the other on violations of the First Amendment.
- The case is still open, and the administration may choose to appeal the ruling.
Protected animals are feared to be headed for the black market.
New research identifies an unexpected source for some of earth's water.
- A lot of Earth's water is asteroidal in origin, but some of it may come from dissolved solar nebula gas.
- Our planet hides majority of its water inside: two oceans in the mantle and 4–5 in the core.
- New reason to suspect that water is abundant throughout the universe.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.