Green Box: Pizza with a Conscience
More than 3 billion pizzas are sold in the US each year, with the majority coming from takeout and delivery. Unfortunately, most pizza boxes are made from standard cardboard. Add to that the disposable serving plates that often accompany a pizza party, and the whole ordeal becomes a rather unsustainable pastime. Design and licensing firm ECO Incorporated offers a solution with their Green Box prototype – a deconstrucable pizza box made out of 100% recycled material that breaks down into four serving plates and a leftovers storage container.
Two things about the concept are particularly interesting. One, it was designed nearly two years ago and we're yet to see mass (or any, really) implementation – perhaps bespeaking the complex systems and economies involved in innovation adoption spanning well beyond product innovation. Two, the comments on the video raise some interesting questions about the relationship between pro-social innovation and profit. Should designers have to choose between doing good and doing well?
Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.
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Is it "perverseness," the "death drive," or something else?
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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