Self-Motivation
David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Actor
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Management
Chris Hadfield
Retired Canadian Astronaut & Author
Learn
from the world's big
thinkers
Start Learning

So you want to be a Growth Hacker?

A friend recently asked twitter for some recommendations on what to read if they want to learn about Growth Hacking.


Being a great marketer (fine, fine "growth hacker) is about nurturing two very different skill sets in yourself: (1) creatively coming up with novel ways to engage and delight customers, (2) in ways that are clearly measurable and logically prioritized and managed based on the outcome that they deliver.

Once you have those skills set, you'll find yourself ready to run hundreds of experiments to see where you can create new growth (and there's no magic bullet - it could come from anywhere).

That's my simple philosophy, and if you're looking for inspiration, here's my (work-in-progress) list of awesome growth hacking resources:

Analytics:

  • Dave McClure's presentation on startup metrics (start here): 
  • A framework for thinking about stats
  • Blogs:

  • Andrew Chen's Blog 
  • Distributionhacks.com (still picking up steam, but I'd bet on this being great in time)
  • Events

  • (happening soon) Andy Johns (growth at Facebook, Twitter, Quora) giving a talk in LA 
  • http://smashsummit.com/ 
  • Early Facebook gaming companies were master growth engines. Study everything you can find from Graphing Social Patterns (GSP was a conference - is there a video archive?) and the Stanford Facebook Class. FWIW, I talk about GSP (and have one great video) in my post on User Acquisition - which is also worth a read.
  • PR

  • Trust Me, I'm Lying 
  • Study what Philip Kaplan did when he launch Blippy - he masterfully worked the press for 4-6 weeks post launch. 
  • Mint is another great example. 
  • Case Studies:

  • AppSumo's Growth (video interview - paid)
  • Mint's Marketing Plan (interview with templates you can use - paid)
  • Who can I learn from?

  • Andrew Chen's list of Growth Hackers  
  • Quora - "Who are notable Growth Hackers?"
  • SEO/Inbound Marketing:

  • Everything that both Eloqua and Hubspot does is great. Study their efforts. 
  • Read SEOMoz 
  • Quora - How did Mint acquire 1.5m users?
  • Malcolm Gladwell live! | Strangers, Storytelling, and Psychology

    Join the legend of non-fiction in conversation with best-selling author and poker pro Maria Konnikova.

    Big Think LIVE

    Add event to your calendar

    AppleGoogleOffice 365OutlookOutlook.comYahoo


    Keep reading Show less

    Map of the World's Countries Rearranged by Population

    China moves to Russia and India takes over Canada. The Swiss get Bangladesh, the Bangladeshi India. And the U.S.? It stays where it is. 

    Strange Maps

    What if the world were rearranged so that the inhabitants of the country with the largest population would move to the country with the largest area? And the second-largest population would migrate to the second-largest country, and so on?

    Keep reading Show less

    Hulu's original movie "Palm Springs" is the comedy we needed this summer

    Andy Samberg and Cristin Milioti get stuck in an infinite wedding time loop.

    Gear
    • Two wedding guests discover they're trapped in an infinite time loop, waking up in Palm Springs over and over and over.
    • As the reality of their situation sets in, Nyles and Sarah decide to enjoy the repetitive awakenings.
    • The film is perfectly timed for a world sheltering at home during a pandemic.
    Keep reading Show less

    Scientists solve the origin of Stonehenge’s sarsen stones

    Most of Stonehenge's megaliths, called sarens, came from West Woods, Wiltshire.

    Culture & Religion
  • Researchers have known Stonehenge's smaller bluestones came from Preseli Hills, Wales, but the source of its sarsens has remained a mystery.
  • Using chemical analysis, scientists found at matching source at West Woods, approximately 25 kilometer north of the World Heritage Site.
  • But mysteries remain, such as why that site was chosen.
  • Keep reading Show less
    Culture & Religion

    Why are there so many humans?

    Having lots of kids is great for the success of the species. But there's a hitch.

    Scroll down to load more…
    Quantcast