The Trick to Viral Growth
I recently helped a friend prioritize their measurement framework for a series of growth experiments. Here's a lightly edited version of my advice.
When looking to focus on user growth, it's generally helpful to look at 3 key metrics.
The time it takes for a user share for the first time dictates how quickly you start growing. Most explosive growth applications have invite friends features early in the signup/usage flow.
Length of sharing period will tell you how sustained your user growth will be. If you have an actively engaged user who will continue inviting users for a long time, you'll be less reliant on having to goose growth through new user acquisition methods. This number will be directly tied to your engagement metrics.
The K Factor is a simple calculation of how many users each new user brings in over a period of time. If you get this number over 1, you have an application that will continue to grow virally until it runs into saturation.
If you're working on a new project, you'll generally want to analyze these on fairly short timelines (what happens day to day or week to week). You'll also probably focus first on time to first share is because that's the fastest way to get feedback/data on whether your product and acquisition flows work.
Usually that's the best place to start; you can move on to longer timeframes and the other two factors after that.
Pfizer's partnerships strengthen their ability to deliver vaccines in developing countries.
- Community healthcare workers face many challenges in their work, including often traveling far distances to see their clients
- Pfizer is helping to drive the UN's sustainable development goals through partnerships.
- Pfizer partnered with AMP and the World Health Organization to develop a training program for healthcare workers.
The controversy around the Torah codes gets a new life.
- Mathematicians claim to see a predictive pattern in the ancient Torah texts.
- The code is revealed by a method found with special computer software.
- Some events described by reading the code took place after the code was written.
Be glad your name isn't attached to any of these bad ideas.
- Some inventions can be celebrated during their time, but are proven to be devastating in the long run.
- The inventions doesn't have to be physical. Complex mathematical creations that create money for Wall Street can do as much damage, in theory, as a gas that destroys the ozone layer.
- Inventors can even see their creations be used for purposes far different than they had intended.
Orangutans join humans and bees in a very exclusive club
- Orangutan mothers wait to sound a danger alarm to avoid tipping off predators to their location
- It took a couple of researchers crawling around the Sumatran jungle to discover the phenomenon
- This ability may come from a common ancestor
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