The Trick to Viral Growth
I recently helped a friend prioritize their measurement framework for a series of growth experiments. Here's a lightly edited version of my advice.
When looking to focus on user growth, it's generally helpful to look at 3 key metrics.
The time it takes for a user share for the first time dictates how quickly you start growing. Most explosive growth applications have invite friends features early in the signup/usage flow.
Length of sharing period will tell you how sustained your user growth will be. If you have an actively engaged user who will continue inviting users for a long time, you'll be less reliant on having to goose growth through new user acquisition methods. This number will be directly tied to your engagement metrics.
The K Factor is a simple calculation of how many users each new user brings in over a period of time. If you get this number over 1, you have an application that will continue to grow virally until it runs into saturation.
If you're working on a new project, you'll generally want to analyze these on fairly short timelines (what happens day to day or week to week). You'll also probably focus first on time to first share is because that's the fastest way to get feedback/data on whether your product and acquisition flows work.
Usually that's the best place to start; you can move on to longer timeframes and the other two factors after that.
Many believe that the internet has made it easier for us to participate in political activism. But is that really true?
- Protesting in person is costly in terms of money and resources; some people have children to take care of, jobs that can't be away from, or may not have time to attend a planning event.
- The internet was supposed to be a way to sidestep this barrier to political activism. But this doesn't consider the other barriers preventing poor and working-class folks from participating in digital activism.
- In particular, these people lack ASETs: access to computers, the skills to use them, the empowerment necessary to feel that using Twitter or other social media is for them, and the time to make use of digital platforms in an effective way.
Some games are just for fun, others are for thought provoking statements on life, the universe, and everything.
- Video games are often dismissed as fun distractions, but some of them dive into deep issues.
- Through their interactive play elements, these games approach big issues intelligently and leave you both entertained and enlightened.
- These five games are certainly not the only games that cover these topics or do so well, but are a great starting point for somebody who wants to play something thought provoking.
The bid to buy Greenland is unlikely to become seriously considered.
- Greenland and Danish officials alike think the idea is ridiculous.
- The island is an autonomous state, and it's unlikely the Danish would sell it because of yearly subsidies costs.
- After hearing the Danish Prime Minister call the idea absurd, Trump cancelled their forthcoming meeting.