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Joseph F. Coughlin

Director of the MIT AgeLab

Joseph F. Coughlin is director of the Massachusetts Institute of Technology AgeLab (http://agelab.mit.edu). His research explores how demographic change, technology and consumer behavior drive innovations in business and society. Coughlin teaches in MIT's Department of Urban Studies and Planning and the Sloan School's Advanced Management Program. He is author of the new book The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market (Public Affairs, 2017).


A debate rages over whether brick-and-mortar or online retail will ultimately claim the greater share of consumer hearts and wallets. While that debate continues, however, a new channel has emerged – the home robot. Your home robot is more than just a little helper; it (often referred to by some as she or he) is a new and powerful influential link between consumers and businesses.
Driverless cars are nothing short of a revolution – not a technological revolution, but a social one, that will determine how fast we can accept, adapt and trust these new systems to change our lives.       Driverless cars may be borne out of science fiction, but they are fast becoming realities on tomorrow’s roadways. The transition from driver to robot is nothing short of a revolution. Not a technological revolution, but a social one, that will determine how fast we can accept, adapt and trust these new systems to change how and where we live, work, play and interact with each other.   
Allow me to paste a new label onto our country’s most-labelled demographic the Millennials: the food truck generation. 47 percent of Millennials have eaten from a food truck, making them the most likely patrons of those mobile establishments that their parents were more apt to refer to as “roach coaches” or “gut trucks.” Food trucks have been around in some form or another for most of the 20th century, but they were more culturally recognizable as fixtures of isolated workplaces like manufacturing plants and construction sites.  Today, food trucks are estimated to be a $2.7 billion industry and have been reappropriated into a younger, more affluent, more urban cultural ethos. The mass migration of Millennials into cities mirrors to some extent the proliferation of the food trucks on those same city street corners. With their DIY sensibility and appealing sort of grubbiness, food trucks cater to younger folks who have come to search for “authenticity” in their brands – or rather products that give the appearance of being “brandless”. So is it that the proclivities of these young hip urbanized eaters have spurred the rise of the gourmet-food-truck phenomenon? Or is there a larger force that has shaped both the landscape of the restaurant industry and Millennial tastes at once?   
By definition, innovation brings disruption. 3D food printing is converging with the demography and culture of convenience. From fast moving Millennials, to Boomers who seek hassle-free living, 3D food printing may change not just how we eat, but how we buy what we eat. What might the convergence of this new technology and the disruptive demographics of convenience mean for the future of the grocery store?   
Who will care for you in old age? Given dramatically lower fertility rates and population aging, combined with the high cost of caregiving, the future of eldercare and senior housing may be in for a big change. Can you imagine a future where robots provide care to older adults? Whether you think it cool, or creepy, the future may begin on July 17th when the Henn-na Hotel in Japan opens with a mostly robotic staff — is senior housing next?
New technology will surely improve the lives of older adults. However, there is a secondary effect of today’s technological innovation — it raises our expectations for life tomorrow. Technology is teaching baby boomers and every generation that follows to expect more and better in older age.