Transcendent Social Media: Watching the World Cup Like Never Before
Jason is currently Director of Product at Quixey, which acquired his startup, Kite.io, in 2014. Previously, he was a researcher for BJ Fogg in the Stanford Persuasive Technology Lab, where he created the world’s ﬁrst taxonomy of human behavior, complete with comprehensive strategies. This was used as the applied psychology framework for the World Economic Forum in Davos (2011). In recent years, he has been a collaborator with Dan Ariely, behavioral economist and author of New York Times best seller Predictably Irrational. He is a User Experience Advisor for 500 Startups and a mentor for the Thiel Foundation’s 20 Under 20 Program. He studied neuroscience at Stanford University.
Last weekend, I sat down with a billion other people from across the globe to watch Germany battle Argentina for the World Cup final. In actuality, I was sitting in a room with seven of my close friends, but we all knew that we were a part of an event that had true global significance. So we gasped and cheered in tandem with millions of other fans around the world
Due to the wonder of our smart phones, however, this game was unlike any other that I had ever experienced before. While I’m used to at least half the people in a room looking at their phones at any given time, I was struck by the extra dimension that digital technology added to the game. Of course, the usual fact-finding and Googling occurred: “Wow, how tall is Germany’s goalie? That guy is a beast! Oh…Wikipedia says he’s 6’4”, guys.” But with Facebook and Twitter, a second type of mobile activity also emerged: People in the room were watching the game from two different perspectives. One perspective was provided by the live event on the television. This was carefully crafted and scripted by the TV gods that oversee each and every moment of our viewing lives. The other perspective was an amalgamation of hundreds—or even thousands—of other points of view that were present in our social feeds. This allowed us to experience each penalty and play as well as the chaos of Maracaña Stadium from the safety of our living rooms or one of millions packed bars worldwide.
I chuckled as I saw the Instagram photos of a popular YouTube personality running across the manicured green grass of the stadium. I felt like I was living vicariously through the words of a close friend who described the moods of both teams from inside the stadium. Dozens of these kinds of moments captivated me (and the rest of the room) in the midst of the game.
While I’ve been critical of technology’s effect on our ability to be mindful, there was something different, something almost magical, about the global participation that the World Cup fostered for that two-hour period. In the past, the realization of synchronicity would have been relegated to my imagination—“I understand that hundreds of millions of people are watching this game.” Today, however, we’re able to tangibly peek into other people’s lives through photos, videos, text, and audio. We’re able to simultaneously cheer with our friends and a myriad of faceless fans through thousands of tiny camera lenses and microphones scattered about the planet—
and it feels more like a shared experience in this case, rather than a voyeuristic one.
Usually, social media is a hodgepodge of activity with no consistent theme or topic. During the World Cup final, however, almost every single post and story was about this singular event of immense interest and importance. On one level, I was multitasking by checking my phone. On another level, I was experiencing this single event from more angles and perspectives than has ever been possible throughout human history.
In a sense, I was in thirty different places that day. But the entire time, I was doing the same thing: rooting for human greatness as I watched it juggle and spin a ball in giant, flowing arcs across a shimmering green field. Looking back on the event, it seems almost unreal. My memories are a patchwork quilt of conversations with my buddies, images from the TV, and snapshots from other people’s eyes. One day, when virtual reality technologies spread through the consumer landscape, this will seem like a rather small and silly thing to brag about. But for now, in these moments of global participation, we can marvel at the fact that we can focus on one thing through millions of pairs of eyes—and we get that much better of a view, if just for a few hours.
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Swiss researchers identify new dangers of modern cocaine.
- Cocaine cut with anti-worming adulterant levamisole may cause brain damage.
- Levamisole can thin out the prefrontal cortex and affect cognitive skills.
- Government health programs should encourage testing of cocaine for purity.
Civil discourse has fallen to an all time low.
The question that the American populace needs to ask itself now is: how do we fix it?
Discursive fundamentals need to be taught to preserve free expression
In their findings the authors state:
upholding First Amendment ideals.
Talking politics at Thanksgiving dinner
- Progressive Activists: younger, highly engaged, secular, cosmopolitan, angry.
- Traditional Liberals: older, retired, open to compromise, rational, cautious.
- Passive Liberals: unhappy, insecure, distrustful, disillusioned.
- Politically Disengaged: young, low income, distrustful, detached, patriotic, conspiratorial
- Moderates: engaged, civic-minded, middle-of-the-road, pessimistic, Protestant.
- Traditional Conservatives: religious, middle class, patriotic, moralistic.
- Devoted Conservatives: white, retired, highly engaged, uncompromising,
It's interesting to note the authors found that:
"Tribe membership shows strong reliability in predicting views across different political topics."
Here are some statistics on differing viewpoints according to political party:
- 51% of staunch liberals say it's "morally acceptable" to punch Nazis.
- 53% of Republicans favor stripping U.S. citizenship from people who burn the American flag.
- 65% of Republicans say NFL players should be fired if they refuse to stand for the anthem.
- 58% of Democrats say employers should punish employees for offensive Facebook posts.
- 47% of Republicans favor bans on building new mosques.
Here are some guidelines for civic discourse that might come in handy:
- Practice inclusion and listen to who you're speaking to.
Civic discourse in the divisive age
dangerously tribal, fueled by a culture of outrage and taking offense. For the combatants,
the other side can no longer be tolerated, and no price is too high to defeat them.
These tensions are poisoning personal relationships, consuming our politics and
putting our democracy in peril.
Once a country has become tribalized, debates about contested issues from
immigration and trade to economic management, climate change and national security,
become shaped by larger tribal identities. Policy debate gives way to tribal conflicts.
Polarization and tribalism are self-reinforcing and will likely continue to accelerate.
The work of rebuilding our fragmented society needs to start now. It extends from
re-connecting people across the lines of division in local communities all the way to
building a renewed sense of national identity: a bigger story of us."
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