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Jason Hreha

Director of Product, Quixey

Jason is currently Director of Product at Quixey, which acquired his startup, Kite.io, in 2014. Previously, he was a researcher for BJ Fogg in the Stanford Persuasive Technology Lab, where he created the world’s first taxonomy of human behavior, complete with comprehensive strategies. This was used as the applied psychology framework for the World Economic Forum in Davos (2011). In recent years, he has been a collaborator with Dan Ariely, behavioral economist and author of New York Times best seller Predictably Irrational. He is a User Experience Advisor for 500 Startups and a mentor for the Thiel Foundation’s 20 Under 20 Program. He studied neuroscience at Stanford University.


Most Research Is (Probably) Bogus

Science works through experimentation and replication. Hypotheses are put forward; tests are run; and results are obtained. If something surprising or interesting is found in an experiment, other researchers can […]

Technology Is for Sinners

“Envy is a really stupid sin because it’s the only one you could never possibly have any fun at. There’s a lot of pain and no fun. Why would you […]

The Pros and Cons of Overconfidence

All of us think that we’re more “special” and capable than we are. This phenomenon has many different names in the psychological literature, but my personal favorite is “The Lake Wobegon effect” – a reference to a mythical town where “all the women are strong, all the men are good looking, and all the children are above average."

Design Like A Scientist

When I first started designing products, I used to mainly think about their aesthetics. That seems like the right, and obvious, thing to do. However, product design is not fine […]