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What "Organic" Really Means in Skin Care

Question:\r\n How has beauty technology changed since you went into business? 

Andrew\r\n\r\n Goetz: Like everything else, technology keeps on rolling on. \r\nSometimes there are benefits to new technology and sometimes there are \r\nthings that don’t work out so well. So for instance what we try to do is\r\n we always try to take the best of Mother Nature and combine it with the\r\n best of technology. We find that union works really, really well and we\r\n try to stay away from anything experimental or unproven and go back to \r\nbasics. Technology also is unfortunately faddish in the same way that \r\nsometimes we see this with food: no fat, low fat, high carbs, high \r\nprotein. You know it’s "What are you supposed to eat?" and people tend \r\nto jump on a bandwagon that is generated by the press, so one day an \r\ningredient, whether it could be a very efficacious good ingredient, but \r\nif it’s fallen out of favor out it goes and then the technology has to \r\nchange to compensate for that. But on the other hand you know technology\r\n does bring advances. You know there are advances in anti-aging and sun \r\nprotection, so things that are very legitimate, but the knife cuts both \r\nways, I guess. 

Matthew Malin: Yeah, I can’t think of any \r\nreal specific technologies, like dramatically different technologies \r\nthat have come into play, maybe sunscreen since we’ve started our \r\nbusiness. 

Andrew Goetz: Yeah, I mean the biggest thing \r\nwould be oil-free moisturizing, which would probably have been in the \r\nlast 20 years or something. 

Matthew Malin: Well I think \r\nthere would be more fads like what you’re saying. "Organic" had become a \r\nreal big thing over the past few years and it’s sort of died down a lot \r\nlately. That was never a bandwagon we jumped on and as Andrew was \r\nsaying, we utilize gentle technologies that are tried, true and trusted \r\nalong with those natural ingredients, similarly tried, true and trusted \r\nin the most gentle, efficacious manner, so that you’re never finding \r\nirritation and hopefully getting the very best performance. So we’re not\r\n necessarily looking for what the newest technology is. If we can \r\nincorporate something that is trustful into the brand, it’s better. 

Andrew\r\n\r\n Goetz: We don’t need to reinvent the wheel every single season and \r\nthen again we’re not against organic ingredients and the problem is that\r\n they’ve been so misrepresented to the customer saying "This is \r\norganic," But you look and then you read the ingredients and it’s one \r\ningredient, which is .02 percent of the product and then the customer \r\nfinally figures this out and is disappointed and then they have to ship \r\nthis organic ingredient halfway from around the world, so the carbon \r\nfootprint that it produces is so bad for the planet, so… 

Matthew\r\n\r\n Malin: And was it really organic? Was it grown indoors? Was there \r\nacid rain? 

Andrew Goetz: Right, so organic isn’t \r\nnecessarily better always. I mean what we try to do is always … 

Matthew\r\n\r\n Malin: Or possible in many cases. 

Andrew Goetz: … \r\nlocally and use natural when we can and organic if it’s available, but \r\nwe don’t use that as the litmus test because there are many more \r\nimportant things that go into the full formula.

Recorded on March 19, 2010

Organic ingredients might only be .02 percent of an "organic" product.

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