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Anyone Can Be a Thought Leader. Here's How.
Author and marketing consultant Dorie Clark explains the basic tenets of thought leadership.
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai; and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, which was released by Portfolio/Penguin in April 2015. Her newest book is Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.
Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. She is a former presidential campaign spokeswoman, an adjunct professor of business administration at Duke University’s Fuqua School of Business, and a Visiting Professor for IE Business School in Madrid, Spain.
Dorie Clark: The word "thought leader" was coined in 1994 by a gentleman named Joel Kurtzman. And originally it applied to someone whose ideas merited attention. These days thought leadership in some ways has become an overused term. Some people claim it for themselves and say, "I’m a thought leader in this. I’m a thought leader in that." And so as a result sometimes people are a little allergic to the terminology and think that no one really is a thought leader. But I actually believe it’s a worthy term and a worthy goal because what we’re talking about is something very distinct from either celebrity or expertise. If you are a celebrity, that’s really just about fame. You’re just known. Sometimes you’re just known for being known. If you were a thought leader, it is about your ideas; you're known for your ideas which is far more valuable to society. And an expert. That’s a great thing to be. It means you know your stuff. You’re knowledgeable. But if you’re a thought leader, it means you have to have followers. It means you’re engaging in the world and that means your ideas are going to have far more impact.
Some people think that they can’t have a big idea; they can’t be a thought leader because everything’s already been done. They have an idea, but somebody else got there first. The truth is every idea has already been taken. That is no excuse not to do something about it. I write business books and if you take a business book and you distill it down into a one-page summary every single piece of advice in every single business book can fit on a notecard and is going to look something like the key to networking is being nice to people. Or the key to being a good manager is to listen. These are things that are not rocket science, but yet they are things that too many people don’t know and they are things that in a lot of ways we are not ever going really to be able to fully understand unless we hear it properly with an open heart and an open mind. And the way that you do that is through stories and anecdotes that you hear and by something being conveyed from a particular perspective. You have something unique to offer by dint of who you are. Even if something in theory has been done before, it hasn’t been done by you in the way that you can do it. It’s time to step forward and to recognize that you can make a contribution.
Author and consultant Dorie Clark defends the term "thought leader" in this video interview by differentiating it from celebrity and expertise. A thought leader isn't in it for the fame — it's all about ideas — and being a thought leader is more than just expertise because an expert doesn't necessarily need to have followers to qualify. She then delves into how anyone can become a thought leader. The secret isn't to try and come up with radical new ideas. Pretty much everything you could ever think of has already been thought up by someone else. Instead, the key is understanding that big ideas can be simplified and that you can make a major contribution by finding unique ways to communicate those simplified ideas. Clark's new book is Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.
Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.
- The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
- Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
- Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Bacteria under microscope
needpix.com<p>Today, bubonic plague can be treated effectively with antibiotics.</p><p style="margin-left: 20px;">"Unlike in the 14th century, we now have an understanding of how this disease is transmitted," Dr. Shanthi Kappagoda, an infectious disease physician at Stanford Health Care, told <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">Healthline</a>. "We know how to prevent it — avoid handling sick or dead animals in areas where there is transmission. We are also able to treat patients who are infected with effective antibiotics, and can give antibiotics to people who may have been exposed to the bacteria [and] prevent them [from] getting sick."</p>
This plague patient is displaying a swollen, ruptured inguinal lymph node, or buboe.
Centers for Disease Control and Prevention<p>Still, hundreds of people develop bubonic plague every year. In the U.S., a handful of cases occur annually, particularly in New Mexico, Arizona and Colorado, <a href="https://www.cdc.gov/plague/faq/index.html" target="_blank">where habitats allow the bacteria to spread more easily among wild rodent populations</a>. But these cases are very rare, mainly because you need to be in close contact with rodents in order to get infected. And though plague can spread from human to human, this <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">only occurs with pneumonic plague</a>, and transmission is also rare.</p>
A new swine flu in China<p>Last week, researchers in China also reported another public health concern: a new virus that has "all the essential hallmarks" of a pandemic virus.<br></p><p>In a paper published in the <a href="https://www.pnas.org/content/early/2020/06/23/1921186117" target="_blank">Proceedings of the National Academy of Sciences</a>, researchers say the virus was discovered in pigs in China, and it descended from the H1N1 virus, commonly called "swine flu." That virus was able to transmit from human to human, and it killed an estimated 151,700 to 575,400 people worldwide from 2009 to 2010, according to the Centers for Disease Control and Prevention.</p>There's no evidence showing that the new virus can spread from person to person. But the researchers did find that 10 percent of swine workers had been infected by the virus, called G4 reassortant EA H1N1. This level of infectivity raises concerns, because it "greatly enhances the opportunity for virus adaptation in humans and raises concerns for the possible generation of pandemic viruses," the researchers wrote.
The word "learning" opens up space for more people, places, and ideas.
- The terms 'education' and 'learning' are often used interchangeably, but there is a cultural connotation to the former that can be limiting. Education naturally links to schooling, which is only one form of learning.
- Gregg Behr, founder and co-chair of Remake Learning, believes that this small word shift opens up the possibilities in terms of how and where learning can happen. It also becomes a more inclusive practice, welcoming in a larger, more diverse group of thinkers.
- Post-COVID, the way we think about what learning looks like will inevitably change, so it's crucial to adjust and begin building the necessary support systems today.
Scientists uncovered the secrets of what drove some of the world's last remaining woolly mammoths to extinction.
Every summer, children on the Alaskan island of St Paul cool down in Lake Hill, a crater lake in an extinct volcano – unaware of the mysteries that lie beneath.
The coronavirus pandemic has brought out the perception of selfishness among many.
- Selfish behavior has been analyzed by philosophers and psychologists for centuries.
- New research shows people may be wired for altruistic behavior and get more benefits from it.
- Crisis times tend to increase self-centered acts.