Marketing Overload

Question: What is your personal reaction to marketing overload?

Lucas Conley: It’s interesting. It’s-- We see 3 to 5,000 ads a day and that’s just in Columbus, Ohio, or anywhere in the country, let alone New York. We are just inundated with advertising in big cities. London and Tokyo are other good examples. And you start to- writing a book like this you start to think about those things more. You are-- I’m aware now for instance that there are billboards out there in 30 cities in the U.S. that can actually track you as you walk by or drive by and gauge how long you watch the billboard, check- just determine your age from your face, determine your gender, soon your ethnicity when the software gets good enough, and there- you begin to realize how good marketers are getting at pitching to us, at catching us, at getting our attention. So that has become something that’s one of the biggest benefits to me as a researcher is just knowing really what- what’s going on out there, and that seems like a lot of people don’t hear about some of the latest developments in marketing, things like neuromarketing and understanding how the brain works and searching for the buy button as marketers will call it, things like the technology involved in billboards that can read our faces. Just the cutting edge of marketing is not an area that people really talk about much or when they do it kind of seems to flirt through the headlines. So we deal with it on a daily basis. We’re saturated in it but we know very little about how it works and what marketers think when they’re trying to find out what we’re thinking so that’s- that was- that’s been a big benefit for me. I feel like it’s been a benefit for me, but I’m probably just as vulnerable to any marketing as anybody.

 

Recorded on: 7/23/08

 

Lucas Conley explains the alchemy of very smart billboards.

Related Articles

Scientists discover what caused the worst mass extinction ever

How a cataclysm worse than what killed the dinosaurs destroyed 90 percent of all life on Earth.

Credit: Ron Miller
Surprising Science

While the demise of the dinosaurs gets more attention as far as mass extinctions go, an even more disastrous event called "the Great Dying” or the “End-Permian Extinction” happened on Earth prior to that. Now scientists discovered how this cataclysm, which took place about 250 million years ago, managed to kill off more than 90 percent of all life on the planet.

Keep reading Show less

Why we're so self-critical of ourselves after meeting someone new

A new study discovers the “liking gap” — the difference between how we view others we’re meeting for the first time, and the way we think they’re seeing us.

New acquaintances probably like you more than you think. (Photo by Simone Joyner/Getty Images)
Surprising Science

We tend to be defensive socially. When we meet new people, we’re often concerned with how we’re coming off. Our anxiety causes us to be so concerned with the impression we’re creating that we fail to notice that the same is true of the other person as well. A new study led by Erica J. Boothby, published on September 5 in Psychological Science, reveals how people tend to like us more in first encounters than we’d ever suspect.

Keep reading Show less

NASA launches ICESat-2 into orbit to track ice changes in Antarctica and Greenland

Using advanced laser technology, scientists at NASA will track global changes in ice with greater accuracy.

Firing three pairs of laser beams 10,000 times per second, the ICESat-2 satellite will measure how long it takes for faint reflections to bounce back from ground and sea ice, allowing scientists to measure the thickness, elevation and extent of global ice
popular

Leaving from Vandenberg Air Force base in California this coming Saturday, at 8:46 a.m. ET, the Ice, Cloud, and Land Elevation Satellite-2 — or, the "ICESat-2" — is perched atop a United Launch Alliance Delta II rocket, and when it assumes its orbit, it will study ice layers at Earth's poles, using its only payload, the Advance Topographic Laser Altimeter System (ATLAS).

Keep reading Show less