Your mind thinks in stories. Tell better ones to get ahead.
Knowing how to tell a good story is like having mind control. Alan Alda shares some incredible tips for captivating a crowd—or nailing your next job interview.
Alan Alda has earned international recognition as an actor, writer and director. In addition to The Aviator, for which he was nominated for an Academy Award, Alda's films include Crimes and Misdemeanors, Everyone Says I Love You, Flirting With Disaster, Manhattan Murder Mystery, And The Band Played On, Same Time, Next Year and California Suite, as well as The Seduction of Joe Tynan, which he wrote, and The Four Seasons, Sweet Liberty, A New Life and Betsy's Wedding, all of which he wrote and directed. Recently, his film appearances have included Tower Heist, Wanderlust, and Steven Spielberg's Bridge of Spies.
He helped found the Alan Alda Center for Communicating Science at Stony Brook University where he is a Visiting Professor, helping to develop innovative programs that enable scientists to communicate more effectively with the public. He originated The Flame Challenge, a yearly international competition for scientists in which they compete to explain complex scientific concepts so that 11-year-olds can understand them. Since 2008, he has worked with physicist Brian Greene in presenting the annual World Science Festival in New York City, attended since its inception by over a million people. He has won numerous awards for communicating science from the National Academy of Sciences, the American Chemical Society, and the National Science Board.
Alda was born in New York City, the son of the distinguished actor, Robert Alda. He began acting in the theater at the age of 16 in summer stock in Barnesville, Pennsylvania.
During his junior year at Fordham University, he studied in Europe where he performed on the stage in Rome and on television in Amsterdam with his father.
After college, he acted at the Cleveland Playhouse on a Ford Foundation grant. On his return to New York, he was seen on Broadway, off-Broadway and on television. He later acquired improvisational training with "Second City" in New York and "Compass" at Hyannisport. That background in political and social satire led to his work as a regular on television's "That Was the Week That Was."
His wife, Arlene, is the author of nineteen books, including her latest, Just Kids from the Bronx. An award winning professional photographer, her work has appeared in a number of magazines and books. They have three daughters and eight grandchildren.c
Alan Alda: I met a nanoscientist at Cornell University who had a really interesting story. He had discovered, with his graduate student, how to make the world’s thinnest glass—it was only one atom thick. The top of it was the same atom as the bottom of it, and he called it “two-dimensional glass.” It was an amazing thing, nobody had ever found a way to make glass this thin before, and it was picked up by one scientific journal.
And it seemed like a more interesting subject than one that would just get that much attention. And a couple of months later he was taking our workshop when we were up at Cornell, and in the course of talking about his discovery we realized that he had discovered how to make the world’s thinnest glass by accident. It wasn't something he was trying to do, an accident happened.
And I said, "You know, this is fascinating. People like us, on the outside, in the public, it's an interesting story to us to know that something so groundbreaking, that helped you understand the structure of glass and might have new uses for glass, that you discovered such a thing by accident. What an interesting story that is."
And also in the meantime he had been cited in the Guinness Book of World Records as having discovered the world's thinnest glass. So now he had two things that would interest the public.
And the next time he gave an interview he started off with the story of how it had been an accident that he discovered this. This human story now led into the technical story about what was the world's thinnest glass, how was it made, and that kind of thing. It became a story that was interesting to other people who don't know the technical details with that familiarity.
And now his story about discovering the glass was picked up by websites and newspapers all over America, all over Great Britain, and venture capitalists started calling him, asking him if they could commercialize this process—just starting with a human story that people on the outside of your work are interested in, because we're all human and we all think in stories. And every experiment has a story. Every life and science has a story and it's so common to hear people, when you say to them in a workshop, “Tell me your story.” They say, “Oh, I don't have a story.” Yes, you do! What's fascinating to you, when you really think about it, about how you got from here to there?
And the most important thing about a story, it turns out—to me, anyway—is the obstacle that you found yourself facing as you were trying to get to your goal. The story is not, “I wanted to get to Toledo, and I went and I got there.” That's okay. It's not much of a story. The story is, “I was headed toward Toledo and the airplanes were shut down, the cars were shut down, the railroad—how was I going to get to Toledo?” That's an interesting story and I want to listen to that. If in the course of that it turns out you discovered a new way to get to Toledo, I want to hear it.
The glass of water exercise is something that I figured out on the way to giving a talk. I wanted to give a talk to writers about what's the essential ingredient of a dramatic story. And I'm in the car with my wife and I said, "I don't know how to start this thing."
She said, "Well, why don't you start with some image." I said, "An image, okay." So an image of a story, a dramatic story, I decided in that moment was: carrying a glass of water across the stage, filled to the brim. So when I got there I said, "Is there somebody relatively brave in the audience? Come on up. Carry this empty glass across the stage."
And it's a little awkward. The audience titters a little bit, but nothing much is happening. She puts the glass down on the table over there. Then I take a pitcher and I fill it all the way to the brim, there's hardly a molecule of water left before it starts to spill, and she's holding the glass and I say, "Okay, now carry the glass carefully across the stage and put it on the table over there, but don't spill a drop or your entire village will die."
Now she's got an obstacle she has to overcome, and she carries it so carefully, so carefully that the audience is riveted to the glass, and if a bead of water goes down the side of the glass you can hear them gasp. Now, everybody knows there's no village, nobody is going to die, but just the imaginary situation that she has this important obstacle makes this an engaging sight, and that happens in every story that has a dramatic obstacle in it. The attempt to get past the obstacle, to get where you're going, to achieve what you're trying to achieve, makes it an interesting story.
So my guess is instead of leaving out your mistakes, instead of leaving out the problems you have in achieving something, whether it's science or whether it's an interview where the prospective boss says, “Tell me about your greatest achievement,” don't just tell them about your greatest achievement, tell them about the problems you had in solving the issue you were dealing with so you could get to something you could call an achievement. That makes it an interesting story. It makes it a more human story and it doesn't make you a braggart, it shows you had something really tough to work on, here's what you thought you might do to make it better. It's engaging, and what you want to do is engage that new employer. You don't want to just give them the facts. “Here are the facts, you ought to hire me.”
He's going to work with you. He's going to work with a person. Give him the person, and if the scientist gives the audience the person and how they felt and what they went through as they were accomplishing this important discovery, we're going to take it in better, we're going to understand it better, and we're going to remember it.
People who are natural storytellers make it look easy, but cut to the moment you're in the hot seat—at an interview, a conference, or even in a social setting—and suddenly the suave-ness is not so forthcoming. So what is the key to telling a story that grips a crowd, and takes them emotionally from point A to point B? This has been a point of focus for actor and author Alan Alda throughout his career, and here he draws on two examples from his life: the first about a brilliant nano-scientist who couldn't get anyone to care about his breakthrough invention until he let slip that it was a total accident; and the second is a simple but astounding demonstration that involves a person carrying a glass of water across a stage. Not exactly riveting? Watch and learn, young grasshopper. Alan Alda's most recent book is If I Understood You, Would I Have This Look on My Face?.
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Humans are particularly prone to shiver when a group does or thinks the same thing at the same time.
A few years ago, I proposed that the feeling of cold in one's spine, while for example watching a film or listening to music, corresponds to an event when our vital need for cognition is satisfied.
Certain colors are globally linked to certain feelings, the study reveals.
- Color psychology is often used in marketing to alter your perception of products and services.
- Various studies and experiments across multiple years have given us more insight into the link between personality and color.
- The results of a new study spanning 6 continents (30 nations) shows universal correlations between colors and emotions around the globe.
The root of color psychology<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="9e40cf62fa8922fcca6c57e2fcb215b6"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/OM4fXB23pCQ?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>There is a very likely chance you've even been "fooled" by color marketing in the past, or you've chosen one product over another subconsciously due to colors that were designed to influence your emotions.<br></p><p>Companies that want to be known for being dependable often use blue in their logos, for example (Dell, HP, IBM). Companies that want to be perceived as fun and exciting go for a splash of orange (Fanta, Nickelodeon, even Amazon). Green is associated with natural, peaceful emotions and is often used by companies like Whole Foods and Tropicana. </p><p><strong>Your favorite color says a lot about your personality. </strong></p><p>Various studies and experiments across multiple years (<a href="https://www.researchgate.net/publication/49595886_Personality_Traits_and_Colour_Preferences" target="_blank">2010</a>, <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/jopy.12087" target="_blank" rel="noopener noreferrer">2014</a>, <a href="http://oaji.net/articles/2015/1170-1448038739.pdf" target="_blank" rel="noopener noreferrer">2015</a>, and more recently in <a href="https://www.verywellmind.com/color-psychology-2795824#modern-research-on-color-psychology" target="_blank" rel="noopener noreferrer">2019</a>) have given us more insight into the link between your personality and your favorite color.</p><p>Red, for example, is considered a bold color and is associated with feelings such as excitement, passion, anger, danger, energy, and love. The personality traits of this color might be someone who is bold, a little impulsive, and who loves adventure. </p><p>Orange, on the other hand, is considered representative of creativity, happiness, and freedom. The personality traits of this color can be fun, playful, cheerful, nurturing, and productive. Read more about color psychology and personalities <a href="https://bigthink.com/mind-brain/color-personality-psychology?rebelltitem=2#rebelltitem2" target="_self">here</a>.</p>
Study reveals which colors best suit which emotions around the globe<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDYzMTk5OS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODc4OTg5OH0.bY-pu-MFNivdJLDJuBp9TBKrhwuy7hngUa1aIWxQMVw/img.jpg?width=1245&coordinates=0%2C93%2C0%2C94&height=700" id="33fff" class="rm-shortcode" data-rm-shortcode-id="1a5d7bb00dac94bd6201616789fb4882" data-rm-shortcode-name="rebelmouse-image" alt="concept of color psychology how colors make us feel color emotions" />
Certain colors are globally ties to certain emotions, the study reveals.
Image by agsandrew on Shutterstock<p>In this particular survey, participants were asked to fill out an online questionnaire which involved assigning 20 emotions to 12 different color terms. They were also asked to specify the intensity with which they associated the color term with the emotion.</p><p><strong>Certain colors are globally linked to certain emotions, the study reveals.</strong></p><p>The results of this study showed a few definite correlations between colors and emotions throughout the globe. Red, for example, is the only color that is strongly associated with both negative (anger) and positive (love) feelings. Brown, on the other end of the spectrum, is the color that triggers the fewest emotions globally.<br></p><p>The color white is closely associated with sadness in China, while purple is what is closely associated with sadness in Greece. This can be traced back to the roots of each culture, with white being worn at funerals in China and dark purple being the Greek Orthodox Church's color of mourning. </p><p>Yellow is more associated with joy, specifically in countries that see less sunshine. Meanwhile, its association with joy is weaker in areas that have greater exposure to sunshine. </p><p><a href="https://www.sciencedaily.com/releases/2020/09/200910150247.htm" target="_blank">According to Dr. Oberfeld-Twistel</a>, it is difficult to say exactly what the causes for global similarities and differences are. "There is a range of possible influencing factors: language, culture, religion, climate, the history of human development, the human perceptual system."</p>
The team caught a glimpse of a process that takes 18,000,000,000,000,000,000,000 years.
- In Italy, a team of scientists is using a highly sophisticated detector to hunt for dark matter.
- The team observed an ultra-rare particle interaction that reveals the half-life of a xenon-124 atom to be 18 sextillion years.
- The half-life of a process is how long it takes for half of the radioactive nuclei present in a sample to decay.
A growing body of research suggests COVID-19 can cause neurological damage in some patients.
- The study examined data of cognitive performance collected from more than 84,000 people, more than 12,000 of whom had likely contracted and recovered from COVID-19.
- Compared to healthy participants, the COVID-19 group performed significantly worse on cognitive tests.
- Mental decline in the worst cases were the equivalent of ageing by 10 years.
The effect size of cognitive deficits varied across three cognitive domains, which were estimated by applying principal component analysis with varimax rotation to the nine test summary scores.
Hampshire et al.<p>Participants who suffered the most severe cases of COVID-19, and had to be put on a respirator, showed cognitive "equivalent to the average 10-year decline in global performance between the ages of 20 to 70." For comparison, the study notes that the difference in cognitive performance between this group and the control "equates to an 8.5-point difference in IQ."<br></p><p>The COVID-19 group scored particularly low on tests measuring semantic problem solving and visual selective attention.</p><p style="margin-left: 20px;">"People who have recovered from COVID-19 infection show particularly pronounced problems in multiple aspects of higher cognitive or 'executive' function, an observation that accords with preliminary reports of executive dysfunction in some patients at hospital discharge," the researchers wrote.</p><p>Considering that all participants had recovered from the disease when they completed the cognitive tests, the results suggest that "COVID-19 infection likely has consequences for cognitive function that persist into the recovery phase," the researchers wrote.</p><p>Still, it's unclear whether these deficits (if indeed caused by COVID-19) are permanent, or how long they may last. But there is evidence suggesting that severe respiratory conditions can cause neurological damage. A <a href="https://link.springer.com/article/10.1186/s13054-019-2626-z" target="_blank">2011 study</a>, for example, found that people who'd been hospitalized with acute respiratory distress syndrome can suffer cognitive deficits that persist up to five years after discharge.</p>
The Block Rearrange test [featured in the Great British Intelligence Test] measures spatial problem solving.
Credit: Hampshire et al.<p>It's worth noting the study is limited, mainly because it didn't compare before-and-after cognitive performance of the COVID-19 group. Another possible limitation: People with lower cognitive abilities may be more likely to contract COVID-19 because they're more likely to put themselves in harm's way.</p><p style="margin-left: 20px;">"We consider such a relationship plausible; however, it would not explain why the observed deficits varied in scale with respiratory symptom severity," the researchers wrote. "We also note that the large and socioeconomically diverse nature of the cohort enabled us to include many potentially confounding variables in our analysis."</p>
San Diego-area hospitals treat coronavirus patients during COVID-19 pandemic
Credit: Mario Tama/Getty Images<p>Only time and further research will tell whether COVID-19 leaves people with lasting cognitive deficits. Scientists are already establishing long-term research projects to answer these questions, such as the <a href="https://www.cambridgebrainsciences.com/studies/covid-brain-study" target="_blank" rel="noopener noreferrer">COVID-19 Brain Study</a>, which aims to monitor the long-term health of 50,000 participants who have tested positive for the disease.</p><p>If you've been diagnosed with COVID-19 and want to enroll in the study, visit <a href="https://www.cambridgebrainsciences.com/studies/covid-brain-study" target="_blank" rel="noopener noreferrer">cambridgebrainsciences.com/studies/covid-brain-study</a>.</p>