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Its not about sex, DiSesa says. Its about having people respect rather than dismiss you.
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DiSesa has always worked in boys clubs.
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Not all creative people are creative “direct material.” In order to be a creative leader, says Nina DiSesa, you have to keep your brain neatly divided in half.
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The creative mind is the most illusive thing.
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You have to have some creative credentials yourself, DiSesa says.
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People are afraid to be led by someone who isn’t decisive.
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Advertising is an art form, too, DiSesa says.
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Look for the unexpected, DiSesa says.
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DiSesa talks about making the famous “Priceless” commercials, start to finish.
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3 min
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The best thoughts come in the bathroom.
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Is there an advertising personality?
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2 min
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The chairman of McCann Erickson never thought she’d end up there.
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It’s important not to be an alarmist, but it’s important to be alarmed, Copeland says.
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4 min
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Two years ago, environmental consciousness was a luxury, says Copeland.
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Ultimately, it’s about self-preservation.
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It’s what got us into the mess to begin with
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We need to engage the political end of the spectrum, Copeland says.
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We need business, government and individuals to cooperate actively, Copeland says.
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There’s a danger that this too will fade in our consciousness, Copeland says.
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It took far more than that, Copeland says.
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It’s hard to have a dialogue of conservation when renewable energy technology is still in its infancy, says Copeland
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3 min
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Americans, Copeland says, have become complacement.
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After photographing the human footprint on Antarctica, Copeland believes the planet will be fine; it’s the rest of us he’s worried about.
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How does Copeland know when and what to shoot? What kind of cameras does he use?
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Copeland on the difference between scenic beauty and portraiture.
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The array of outlets and amount of disposable income we have made our gossip consumption mind-boggling, says Copeland.
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6 min
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Sebastian Copeland on the business of seduction
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