Should you be for-profit or nonprofit? Why not both?

Cutting edge social innovators should consider hybrid models

Close up of handful of one hundred dollar notes
Technology & Innovation

Over the past fifteen years, I've had the opportunity to provide strategy for well over a hundred social change start-ups seeking to make the world a better place. The most common question they ask, "Should we be a for-profit or a nonprofit."

My answer, "Why not consider both?" Let's review the advantages and disadvantages.

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Facebook CEO, Mark Zuckerberg appears for a hearing with the House Energy and Commerce Committee at the Rayburn House Office Building on Wednesday April 11, 2018 in Washington, DC. (Matt McClain/The Washington Post via Getty Images)
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