Using Intuition in Business

“Could women’s intuition be a key to sustainability for female business leaders in today’s environment? Many female executives saw the signs that the economy was flagging two or three years ago. As a result, they have either realigned their current business structures or reinvented their businesses all together. This bunker mentality, combined with immediate action, may have saved many businesses from failure and made them stronger for the future. According to the results of a 2009 survey conducted by The Commonwealth Institute (TCI) that polled over 100 of the top women business executives in Florida and Massachusetts, 67 women implemented salary cuts, layoffs and changes in their service offerings over the past couple of years.”