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WATCH: Forget Cars, Tesla Wants to Revolutionize Power Storage (Updated)

The major upshot of more and cheaper batteries and much more widespread energy storage could, in the long term, be a true energy revolution — as well as a much greener planet.

Updated 5/1


Complete with a reference to Dr. Evil from the Austin Powers movie franchise — because two *billion* new Tesla batteries could get the whole world, and all its transportation, running on clean energy — Elon Musk knocked it out of the park last night with a brilliantly demure keynote speech about the future of global clean energy (#demure).

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There are three main products: two home batteries — one for daily use and one for backup power — and a larger industrial model which, as we noted yesterday, companies like Walmart are already using. A round of applause breaks out when Musk reveals the attractive price point of $3,500 for a home model (industry observers thought the price may be above $10,000).

Chris Mooney at The Washington Post offers the best rundown of what the announcement means, such as helping create a new competitive industry of energy storage, bring renewable energy into the grid (reducing your monthly bills), and allowing individuals to go completely off the grid for a modest investment.

Musk is pretty cool guy — his interviews with Big Think are great — and the anticipating that culminated in last night’s announcement of the new battery product was intense. It goes to show that having a good design and marketing approach can be an extremely influential way to bring people around to your ideas.

“Prices for batteries have already been dropping, but if Tesla adds a “coolness factor” to the equation, people might even be willing to stretch their finances to buy one. … The major upshot of more and cheaper batteries and much more widespread energy storage could, in the long term, be a true energy revolution — as well as a much greener planet.”

We’re looking forward to what Musk does next and congratulate him on this remarkable idea.

Orion Jones contributed to this post.

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Update 4/30

Ever the social media tease, Tesla CEO Elon Musk‘s Twitter game has been opaque, cheeky, and extremely effective at building hype. A month ago, Musk first teased a major announcement set for today:

Major new Tesla product line — not a car — will be unveiled at our Hawthorne Design Studio on Thurs 8pm, April 30

— Elon Musk (@elonmusk) March 30, 2015


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