Impossible Whopper, the 'meatless burger,' is coming to every Burger King nationwide

Everyone in the United States will soon have a chance to try plant-based burgers.

Impossible Whopper, the 'meatless burger,' is coming to every Burger King nationwide
Impossible Foods / Burger King
  • The plant based "Impossible Whopper" by Impossible Foods will be available August 8th nationwide at all Burger Kings.
  • The Impossible Burger is one of the most popular "meatless meat" options in the industry.
  • Americans are increasingly becoming more interested in alternative options for meat.

Burger King recently announced it will begin selling its meatless Whopper nationwide across the United States on August 8th. This will be the biggest rollout of its kind, concerning "meatless meat" products.

The fast food chain has been selling its plant-based product (by Impossible Foods) locally around St. Louis for the past couple months. It's been a banner year for plant-based protein products and the companies creating them. In the U.S., retail sales have grown 11 percent in the last year.

Impossible Whopper at Burger King

The Impossible Burger in particular has led in this market as one of the fastest growing and most popular products in 2019. The company had been working with the FDA to get approval for a number of additives inside the burger. The Food and Drug Administration recently approved the key ingredient heme, an animal compound in meat that gives the bloody look and adds to the iron-rich flavor. Impossible Foods sources this from soy leghemoglobin, which is naturally found in soybean roots.

For Burger King, the product is meant to appeal mostly to flexitarian sensibilities — carnivores looking to expand their meat preferences into the plant-based domain. Vegetarians and vegans are welcome to try it as well.

Burger King's president, Chris Finazzo, says that so far the Impossible Whopper has been doing well and, "It's driven new guests into the restaurant," as well as also bringing back customers that haven't been there for years. "We're really excited to be able to attract that customer."

Customers will be able to get the deal from August 8th to September 1st, with the option to taste test both the original and Impossible Whopper.

Americans’ future is meatless

Burger King hasn't made any plans for putting the Impossible Whopper permanently on its menu yet. The fast food chain will be reviewing the Impossible Whopper's performance over the next few months before making a decision on its permanence. Finazzo has been encouraged by the results so far.

Barclays predicts that the alternative meat industry could be worth $140 billion in the next decade. Impossible Foods is confident that the Whopper will be a great gateway product in the new burgeoning industry.

Impossible Foods has its work cut out for them. Their main competitor Beyond Meat sells meat substitutes to companies such as Dunkin' Donuts and Tim Hortons. Both companies are fighting to dominate the industry. The world's second largest meat processor, Tyson, also debuted a number of new alternative meat products under the Raised & Rooted brand. A new report predicts that by 2040, 60 percent of meat will come from plant-based substitutes and cultured meat.

With the influx of vegan meat replacements, cultured meat and other lab grown alternatives — the future market is going to cater increasingly to this new kind of palate.

COVID-19 amplified America’s devastating health gap. Can we bridge it?

The COVID-19 pandemic is making health disparities in the United States crystal clear. It is a clarion call for health care systems to double their efforts in vulnerable communities.

Willie Mae Daniels makes melted cheese sandwiches with her granddaughter, Karyah Davis, 6, after being laid off from her job as a food service cashier at the University of Miami on March 17, 2020.

Credit: Joe Raedle/Getty Images
Sponsored by Northwell Health
  • The COVID-19 pandemic has exacerbated America's health disparities, widening the divide between the haves and have nots.
  • Studies show disparities in wealth, race, and online access have disproportionately harmed underserved U.S. communities during the pandemic.
  • To begin curing this social aliment, health systems like Northwell Health are establishing relationships of trust in these communities so that the post-COVID world looks different than the pre-COVID one.
Keep reading Show less

Mathematical model shows how the Nazis could have won WWII's Battle of Britain

With just a few strategical tweaks, the Nazis could have won one of World War II's most decisive battles.

Photo: Heinrich Hoffmann/ullstein bild via Getty Images
Politics & Current Affairs
  • The Battle of Britain is widely recognized as one of the most significant battles that occurred during World War II. It marked the first major victory of the Allied forces and shifted the tide of the war.
  • Historians, however, have long debated the deciding factor in the British victory and German defeat.
  • A new mathematical model took into account numerous alternative tactics that the German's could have made and found that just two tweaks stood between them and victory over Britain.
Keep reading Show less

The neoliberal era is ending. What comes next?

The next era in American history can look entirely different. It's up to us to choose.

  • The timeline of America post-WWII can be divided into two eras, according to author and law professor Ganesh Sitaraman: the liberal era which ran through the 1970s, and the current neoliberal era which began in the early 1980s. The latter promised a "more free society," but what we got instead was more inequality, less opportunity, and greater market consolidation.
  • "We've lived through a neoliberal era for the last 40 years, and that era is coming to an end," Sitaraman says, adding that the ideas and policies that defined the period are being challenged on various levels.
  • What comes next depends on if we take a proactive and democratic approach to shaping the economy, or if we simply react to and "deal with" market outcomes.

Keep reading Show less

10 ways to prepare for rise of intelligent machines – MIT study

A new MIT report proposes how humans should prepare for the age of automation and artificial intelligence.

An employee cleans around early test robot displays at the Akin Robotics factory on March 15, 2018 in Konya, Turkey.

Photo by Chris McGrath/Getty Images
Technology & Innovation
  • A new report by MIT experts proposes what humans should do to prepare for the age of automation.
  • The rise of intelligent machines is coming but it's important to resolve human issues first.
  • Improving economic inequality, skills training, and investment in innovation are necessary steps.
Keep reading Show less
Scroll down to load more…