- The future of work is going to require a range of skills learned that take into account cutting edge advancements in technology and science.
- The most valuable college majors in the future will prepare students for new economies and areas of commerce.
- Mathematics, engineering and science related educational majors will become an ubiqitous feature of the new job market.
The future of work is going to be something beyond our wildest dreams. Our universities and future crop of students cannot afford to fall behind in this incredibly new and competitive environment. While fears of automation taking away all our jobs are largely unfounded and overhyped, many professions will cease to exist. But the foundations for entire new spectrums of commerce and education are already being laid.
We may be in the infancy of a new space age, where we'll need structural engineers to build Moon buildings and lawyers who can fight for their clients in new land domains outside of Earth. Personalized medicine may turn a regular old trip to the doctor more akin to a cosmetic enhancement appointment.
The students and citizens of the future world need to be prepared. These seven most valuable college majors take into account short-term job growth prospects, future relevance and need for problems we've yet to face.
Aerospace & Aeronautical Engineering
Bill Ingalls NASA via Getty Images
Aeronautics and aviation technology is a major area of growth both on this planet and off of it.
In the nearterm, expected employment rate is estimated to grow 5 percent by 2020. These degree programs focus mostly on aerodynamics and mechanics, preparing their students to either become pilots or focus on applied engineering.
Most aerospace programs have a rigorous curriculum designed to produce only the best engineers and weed out those that can't hack it. Students will be learning about thermodynamics, flight mechanics and on the space side – spacecraft design, orbital mechanics and more.
New heavy hitters like billionaires Jeff Bezos, Richard Branson and Elon Musk are all funnelling billions into rocket companies intent on exploring and colonizing our closest celestial neighbors. That's not even taking into account the booming drone business taking to the skies here on Earth and established institutions and companies like NASA and Boeing advancing into space.Applied Mathematics
The underpinnings of our greatest technology is written in the language of math. While Americans in primary schools may not be faring that well in the subject, it's still vitally important to understand as a precedent for a multitude of scientific disciplines. With an unemployment rate of only two percent and high paying salaries right out the gate, applied mathematics is a necessity in almost every field.
Someone highly skilled in mathematics can take established techniques and apply them in new ways in emerging fields. Mathematicians are highly prized in research institutes, chemical manufacturers and within start-ups.
Advertising
Photo by Thierry Falise/LightRocket via Getty Images
Advertising is a dynamic field that is continually changing as new media mediums emerge into the fold. Writing ad copy once reserved for print advertisements now flows out from our smartphones and pervades the digital realm as we explore virtual worlds.
The future of augmented and virtual realities will bring about a multi-trillion dollar industry run off the back of advertising dollars.There is an expected ten percent growth by 2022. Massive companies like Alphabet and Facebook solely exist because they've created a new need and space for companies and customers alike to connect. Commerce will never tire of the marketing or ad executive.
Future electronic Mad Men will sell you trips to orbital resorts. Holographic screens will advertise the best place to get a genomic tune up. There will always be a need to advertise.
Robotics
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The robotics field has been active nearly since the early 20th century. Myths and the history of automatons is as old as human civilization. But the field has never more exciting than it is now. While some universities offer standalone robotics degrees – skills needed to enter the robotics field usually come from a number of different engineering degrees.
The robotics field is so vast with specialized niches growing in number everyday. Skillsets range from programming to mechanical engineering. A good background in computer science or engineering is a plus. But it really depends on what type of aspect of robotics you want to study. Even psychologists could be useful in the event our robotics become conscious, we'll need every skill set and variety of human expertise involved for our new silicon creations.
Bioengineering
Many scientists believe that the next best programming language to learn has been with us forever – at least as far as the biosphere is concerned. DNA is the language of life and it's something we're realizing can be programmed, augmented and made greater than it already is. The future of medicine and how we view ourselves will be dependent on the next great artists… Biological artists will use the minutatie of DNA as their new pastels and paint brushes, the body as the ultimate canvas.
We may be a long way from tweaking the genomes of our new children and one day genetically engineering full grown adults, but with tools like CRISPR-Cas9 – we're on our way there. Currently bioengineers work in hospitals and build medical devices among other things. The field is as broad and varied as life's genome itself. Within the next ten years the job market is expected to grow by 7 percent.
Computer Science
Some people liken understanding how to code nowadays as being on par with literacy a thousand or so years ago. While we won't all need to be proficient in writing C++ and querying databases, the computer wizzes who can are the ones speaking the language of the computational zeitgeist.
There is a large need for information technology and software engineering related jobs. The foundations of our society are all online and connected. Core computational knowledge will be a necessity as we build new super computers and delve into the exciting world of quantum computing. Employment of software developers alone is projected to increase by 24 percent to the mid 2020s.
Law
Signing of the Outerspace Treaty
As long as humanity exists there will be disputes. Lawyers are the ultimate arbiters of dispute between individuals, nationstates, and corporations. Space law is an exciting and growing new field. Diplomatic policy between the many new actors in space is a must if we're to live in a peaceful and prosperous new era.
Right now the Space Treaty is our piece of old legislation that governs the great beyond. That was also written in a time when we knew nothing of our capabilities and desires to spread through the stars. These problems were reserved for far out science fiction writers, but not any longer. With NASA giving out space law grants to universities and Ronald Reagan-esque proclamations about the new Space Force coming from President Donald Trump, people are seriously thinking about our future in space. And for that, we'll always need more lawyers.
Arches of chaos in space manifolds.
Humanity could be making its way through the Solar System much faster thanks to the discovery of a new superhighway network among space manifolds. Don't get your engines roaring along this "celestial autobahn" just yet, but the researchers believe the new pathways can eventually be used by spacecraft to get to the outer reaches of our Solar System with relative haste.
The celestial highway could get comets and asteroids from Jupiter to Neptune in less than a decade. Compare that to hundreds of thousands or even millions of years it might ordinarily take for space objects to traverse the Solar System. In a century of travel along the new routes, a 100 astronomical units could be covered, project the scientists. For reference, an astronomical unit is the average distance from the Earth to the Sun or about 93 million miles.
The international research team included Nataša Todorović, Di Wu, and Aaron Rosengren from the Belgrade Astronomical Observatory in Serbia, the University of Arizona, and UC San Diego. Their new paper proposes a dynamic route, going along connected series of arches within so-called space manifolds. These structures, coming into existence from gravitational effects between the Sun and the planets, stretch from the asteroid belt to past Uranus.
The most pronounced of these structures are linked to Jupiter by its strong gravitational pull, explained UC San Diego's press release. They influence the comets around the gas giant as well as smaller space objects called "centaurs," with are like asteroids in size but exhibit the composition of comets.
This animation shows space manifolds over a hundred years. Each frame of the animation shows how the arches and substructures appear over three-year increments.
Credit: Nataša Todorović, Di Wu and Aaron Rosengren/Science Advances
"Space manifolds act as the boundaries of dynamical channels enabling fast transportation into the inner- and outermost reaches of the Solar System," write the researchers. "Besides being an important element in spacecraft navigation and mission design, these manifolds can also explain the apparent erratic nature of comets and their eventual demise."
A closer image of the manifolds showing colliding and escaping objects.
Credit: Science Advances
The researchers discovered the structures by analyzing collected numerical data on the millions of orbits in the Solar System. The scientists figured out how these orbits were contained within known space manifolds. To detect the presences and structure of the space manifolds, the team employed the fast Lyapunov indicator (FLI), used to detect chaos. The scientists ran simulations to compute how the trajectories of particles approaching different planets like Jupiter, Uranus and Neptune would be affected by possible collisions and the manifolds.
While the results are encouraging, the next step is to figure out how these arches can be used by spacecraft for much speedier travel. It's also not clear how similar manifolds work near Earth. Also unclear is how they impact our planet's run-ins with asteroids and meteorites or any of the man-made objects floating up in space near us.
Check out the new paper "The arches of chaos in the Solar System" in Science Advances.
Apple logo
How Apple and Nike have branded your brain | Your Brain on Money | Big Think youtu.be
Brands can manipulate our brains in surprisingly profound ways. They can change how we conceptualize ourselves and how we broadcast our identities out to the social world. They can make us feel emotions that have nothing to do with the functions of their products. And they can even sort us into tribes.
To grasp the power of brands, look to Apple. In the 1990s, the company was struggling to compete with Microsoft over the personal computer market. Despite flirting with bankruptcy in the mid-1990s, Apple turned itself around to eventually become the most valuable company in the world.
That early-stage success wasn't due to superior products.
"People talk about technology, but Apple was a marketing company," John Sculley, a former Apple marketing executive, told The Guardian in 1997. "It was the marketing company of the decade."
So, how exactly does branding make people willing to wait hours in line to buy a $1,000 smartphone, or pay exorbitant prices for a pair of sneakers?
Branding and the brain
For more than a century, brands have capitalized on the fact that effective marketing is much more than simply touting the merits of a product. Some ads have nothing to do with the product at all. In 1871, for example, Pearl Tobacco started advertising their cigarettes through branded posters and trading cards that featured exposed women, a trend that continues to this day.
It's crude, sure. But research shows that it's also remarkably effective, even on monkeys. Why? The answer seems to center on how our brains pay special attention to information from the social world.
"In theory, ads that associate sex or status with specific brands or products activate the brain mechanisms that prioritize social information, and turning on this switch may bias us toward the product," wrote neuroscience professor Michael Platt for Scientific American.
Brands can burrow themselves deep into our subconscious. Through ad campaigns, brands can form a web of associations and memories in our brains. When these connections are robust and positive, it can change our behavior, nudging us to make "no-brainer" purchases when we encounter the brand at the store.
Nike storeThamKC
It's a marketing principle that's related to the work of Daniel Kahneman, a psychologist and economist who won the 2002 Nobel Memorial Prize in Economic Sciences. In his book "Thinking Fast and Slow", Kahneman separates thinking into two broad categories, or systems:
- System 1 is fast and automatic, requiring little effort or voluntary control.
- System 2 is slow and requires subjective deliberation and logic.
Brands that tap into "system 1" are likely to dominate the competition. After all, it's far easier for us as consumers to automatically reach for a familiar brand than it is to analyze all of the available information and make an informed choice. Still, the most successful brands can have an even deeper impact on our psychology, one that causes us to conceptualize them as something like a family member.
A peculiar relationship with brands
Apple has one of the most loyal customer bases in the world, with its brand loyalty hitting an all-time high earlier this year, according to a SellCell survey of more than 5,000 U.S.-based smartphone users.
Qualitatively, how does that loyalty compare to Samsung users? To find out, Platt and his team conducted a study in which functional magnetic resonance imaging scanned the brains of Samsung and Apple users as they viewed positive, negative, and neutral news about each company. The results revealed stark differences between the two groups, as Platt wrote in "The Leader's Brain":
"Apple users showed empathy for their own brand: The reward-related areas of the brain were activated by good news about Apple, and the pain and negative feeling parts of the brain were activated by bad news. They were neutral about any kind of Samsung news. This is exactly what we see when people empathize with other people—particularly their family and friends—but don't feel the joy and pain of people they don't know."
Meanwhile, Samsung users didn't show any significant pain- or pleasure-related brain activity when they saw good or bad news about the company.
"Interestingly, though, the pain areas were activated by good news about Apple, and the reward areas were activated by bad news about the rival company—some serious schadenfreude, or "reverse empathy," Platt wrote.
The results suggest a fundamental difference between the brands: Apple has formed strong emotional and social connections with consumers, Samsung has not.
Brands and the self
Does having a strong connection with a brand justify paying higher prices for their products? Maybe. You could have a strong connection with Apple or Nike and simultaneously think the quality of their products justifies the price.
But beyond product quality lies identity. People have long used objects and clothing to express themselves and signal their affiliation with groups. From prehistoric seashell jewelry to Air Jordans, the things people wear and associate with signal a lot of information about how they conceptualize themselves.
Since the 1950s, researchers have examined the relationship between self-image and brand preferences. This body of research has generally found that consumers tend to prefer brands whose products fit well with their self-image, a concept known as self-image congruity.
By choosing brands that don't disrupt their self-image, consumers are able not only to express themselves personally, but also broadcast a specific version of themselves into the social world. That might sound self-involved. But on the other hand, humans are social creatures who use information from the social world to make decisions, so it's virtually impossible for us not to make inferences about people based on how they present themselves.
Americus Reed II, a marketing professor at the University of Pennsylvania, told Big Think:
"When I make choices about different brands, I'm choosing to create an identity. When I put that shirt on, when I put that shirt on — those jeans, that hat — someone is going to form an impression about what I'm about. So, if I'm choosing Nike over Under Armour, I'm choosing a kind of different way to express affiliation with sport. The Nike thing is about performance. The Under Armour thing is about the underdog. I have to choose which of these different conceptual pathways is most consistent with where I am in my life."
Making smarter decisions
Brands may have some power over us when we're facing a purchasing decision. So, considering brands aren't going away, what can we do to make better choices? The best strategy might be to slow down and try to avoid making "automatic" purchasing decisions that are characteristic of Kahneman's fast "system 1" mode of thinking.
"I think it's important to always pause and think a little bit about, "Okay, why am I buying this product?" Platt said.
As for getting out of the brand game altogether? Good luck.
"I've heard lots of people push back and say, "I'm not into brands,"" Reed II said. "I take a very different view. In some senses, they're not doing anything different than what someone who affiliates with a brand is doing. They have a brand. It's just an anti-brand brand."
