What happens when a major social media platform's business model abuses user trust?
- Facebook has been in plenty of hot water lately with user data scandal.
- Columbia Business School professor Rita Gunther McGrath says the early warning signs were there when considering the social media platform's business model and attitude toward user privacy.
- When users don't understand the extent of content ownership, and the platform they're using is willing to abuse that trust, a lot can go wrong.
In today's political world, building a campaign team that is dedicated to a digital presence is key to winning.
- When it comes to developing an effective online campaign, it's important to build a team of members who understand their audience and who have a clear understanding of their team's division of labor.
- Successful campaigns understand the pros and cons of various social media platforms — their respective architectures are important when it comes to strategically propagating a message. Having someone who spends concentrated time to really understand how the platforms work, and how to capitalize on their algorithms, is vital to compete in today's political world.
- Young people aren't automatically savvy when it comes to boosting a campaign's engagement. What matters most is having the resources to train team members how to better utilize social media.
When it comes to effectively propagating a message in the modern day, few do it quite like internet activists.
- Groups with more resources, more organizational infrastructure, and more conservatives leanings tend to use the internet for political activism more so than their working class, left-leaning counterparts.
- Building a political movement with a strong online component takes a tremendous amount of work and expertise, such as understanding how to leverage algorithms on social media to better propagate a message.
- When it comes to sending out a message online to as wide an audience as possible, be mindful to develop ways to not just reach those who have the time and resources to be constantly online.
Virtual borders have also been subtly dividing the world
How to deal with death in the digital age and save your loved ones from headache.
- Death brings new challenges as we must consider the likelihood that our digital presence will outlive us. Whether it's through social media or an online bank account, the majority of people lead a digital life that they'll leave behind.
- BJ Miller, assistant clinical professor of medicine at the University of California, suggests preparing to close out your digital life with steps like itemizing digital accounts and passwords.
- Miller also recommends including a spouse on any credit card accounts. These precautions will save loved ones major time and headache after you're gone.