VR experiments manipulate how people feel about coffee

A new study looks at how images of coffee's origins affect the perception of its premiumness and quality.

Credit: Escobar / Petit / Velasco, Frontiers in Psychology
  • Images can affect how people perceive the quality of a product.
  • In a new study, researchers show using virtual reality that images of farms positively influence the subjects' experience of coffee.
  • The results provide insights on the psychology and power of marketing.
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Viewing nature in VR or on television boosts wellbeing, study finds

"Interacting" with nature through virtual reality applications had especially strong benefits, according to the study.

Credit: Jag_cz via Adobe Stock
  • Previous studies have shown that spending time in nature can lead to a variety of mental and physical health benefits.
  • The new study involved exposing people to a high-definition nature program through one of three mediums: TV, VR and interactive VR.
  • The results suggest that nature programs may be an easy and effective way to give people a "dose" of nature, which may be especially helpful during pandemic lockdowns.
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How experiencing discrimination in VR can make you less biased

What would it be like to live in the body of someone else? With VR, now you can actually find out.

What would it be like to live in the body of someone else? Since the dawn of mankind, people have imagined what it would be like to inhabit another body, just for a day or even for a few minutes. Thanks to the magic of VR, we can now do that. Jeremy Bailenson, the creator of the Virtual Human Interaction Lab, has designed a VR experience called 1000 Cut Journey that may change the way people see race: by experiencing it firsthand. Jeremy explains to us, "You start out as an elementary school child and you’re in a classroom. You then become a teenager and you’re interacting with police officers. You then become an adult who’s going on a job interview, and what you experience while wearing the body of a black male is implicit bias that happens repeatedly and over time." Jeremy is brought to you today by Amway. Amway believes that diversity and inclusion ​are ​essential ​to the ​growth ​and ​prosperity ​of ​today’s ​companies. When woven ​into ​every ​aspect ​of ​the talent ​life ​cycle, companies committed to diversity and inclusion are ​the ​best ​equipped ​to ​innovate, and ​improve ​brand image ​and ​drive ​performance.

How VR can dissolve your ego and unlock your empathy

By being someone else, and seeing and discovering the world through the eyes of other people, that can only increase our empathy... and decrease our own egocentric view of the world.

VR could very well be a greater storytelling medium than video games and TV. By being someone else, and seeing and discovering the world through the eyes of other people, that can only increase our empathy... and decrease our own egocentric view of the world. Documentarian Danfung Dennis thinks that virtual reality is an untapped resource that we should keep our eyes on (literally and figuratively), as the right story at the right time could change the world. Imagine a congressman from Texas watching climate change happen at the polar ice caps before their very eyes. It's a powerful prospect. Danfung Dennis is the founder of Condition One, a VR production and technology studio that has created VR experiences for National Geographic, The New York Times, Google, and Hulu.

‘Human Uber’ lets you pay a stranger to live your life for you

A new technology hopes to provide customers with "human surrogates" who strap screens to their faces so they can interact with the world on customers' behalf. 

A developer demonstrates a telepresence technology called ChameleonMask

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