from the world's big
How do companies keep getting you to buy the "latest and greatest" iteration of the product you already own? By testing the boundaries.
Do you really need another iPhone? Not really, but there's going to be another one anyway. That's because companies, as neuroscientist David Eagleman put it, "need to figure out how to feel out the border of the possible." It's a remarkable way to get you to buy more, and it works across the purchasing spectrum from cars to phones to houses. David's latest book: The Runaway Species: How Human Creativity Remakes the World.
Major advancements in the field of transient electronics have paved the way for gadgets that evaporate. That's important for consumers, and the planet.
Electronics. They're pretty good, right? But while this year's Apple HomePod or other device du jour reigns supreme, there are many (many!) other gadgets from yesteryear that are filling up landfills nationwide. It's not a good thing. In 2014, over 41 million tons of e-waste was generated across the globe, with only 6.5 tons of that sent to electronic recycling programs.
What if we build from the sky down? NYC architects release designs for a skyscraper that would hang from an asteroid and travel between hemispheres.
Forget everything you thought you knew about boiling and freezing, thanks to these MIT scientists.