The genius behind creating things too impractical to buy

How do companies keep getting you to buy the "latest and greatest" iteration of the product you already own? By testing the boundaries.

Do you really need another iPhone? Not really, but there's going to be another one anyway. That's because companies, as neuroscientist David Eagleman put it, "need to figure out how to feel out the border of the possible." It's a remarkable way to get you to buy more, and it works across the purchasing spectrum from cars to phones to houses. David's latest book: The Runaway Species: How Human Creativity Remakes the World.

Why your next must-have gadget will probably self-destruct

Major advancements in the field of transient electronics have paved the way for gadgets that evaporate. That's important for consumers, and the planet. 

Cornell University

Electronics. They're pretty good, right?  But while this year's Apple HomePod or other device du jour reigns supreme, there are many (many!) other gadgets from yesteryear that are filling up landfills nationwide. It's not a good thing.  In 2014, over 41 million tons of e-waste was generated across the globe, with only 6.5 tons of that sent to electronic recycling programs. 

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This Ingenious Skyscraper Would Hang from an Asteroid and Float Between Cities

What if we build from the sky down? NYC architects release designs for a skyscraper that would hang from an asteroid and travel between hemispheres.

Collage of renderings of Analemma Tower. Credit: Clouds Architecture Office.

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MIT Freezes Water At Boiling Point

Forget everything you thought you knew about boiling and freezing, thanks to these MIT scientists.


This photo shows a glaciologist removing a core of ice to study the chemical make-up of its body dating back to 1840, in Law Dome Camp, Antartica, 1993. The 2016 MIT study in question happened at a nano-scale – so it'll be a while (or never) before they c

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