Crowd power: How online intensity wiped out traditional politics

Democrats are wondering how to beat Trump. The only way might be to play his game.

The election of Donald J. Trump surprised many, most of all the Democrats. Jeremy Heimans, a political activist and the Founder of the online media company Purpose, explains it simply: Donald Trump won the internet, and thus won the presidency. Heimans is a political activist and the Founder of the online media company Purpose, explains it simply: Donald Trump won the internet, and thus won the presidency. It's largely the same way the NRA stays in the public eye: through dominating the conversation. Trump and the NRA, for all their foibles, are both masters at what Heimans calls "New Power" — being able to seize the moment and keep people talking — and anyone attempting to beat him needs to become a master at it, too. Jeremy's new book is the highly recommended New Power: How Power Works in Our Hyperconnected World-and How to Make It Work for You.

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