How the Cute Pikachu Is a Chocolate Milkshake for the Brain

Cute things are usually vulnerable, fragile, and weak. But cuteness itself is mighty indeed.

 

Pikachu Outbreak Festival 2016 In Yokohama (Photo by Tomohiro Ohsumi/Getty Images)

Cute things are usually vulnerable, fragile and weak. But cuteness itself is mighty indeed. Morten L Kringelbach and his colleagues at the University of Oxford recently described cuteness as ‘one of the most basic and powerful forces shaping our behaviour’. And yet, despite its elemental importance, cuteness might be a fluid, evolving concept and trait.

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Why the Pokemon Go Mania May Be Settling, Game Loses 10 Million Daily Active Users

The Pokemon Go craze is finally reaching an equilibrium. The game had a stellar run while it lasted, but over the last few weeks Pokemon Go has seen a steady drop-off in daily active users (DAUs).

TAINAN, TAIWAN - AUGUST 08: A man reads a Pokemon Go article in the newspaper on August 7, 2016 in Tainan, Taiwan. 'Pokemon Go,' which has been a smash-hit across the globe was launched in Taiwan on 6th August. Since its global launch, the mobile game has

The Pokemon Go craze is finally reaching an equilibrium. The game had a stellar run while it lasted, but over the last few weeks Pokemon Go has seen a steady drop-off in daily active users (DAUs).

As of August 18th, Axiom Capital Management reports the app had a little over 30 million DAUs, down significantly from its July 19th peak of slightly under 45 million DAUs. At one point, this app had overtaken Twitter in the United States, but the popular game seems to be settling after the summer hype.

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