NASA has turned to the internet for help in naming the newly discovered Trappist-1 exoplanets.
When the UK’s Natural Environment Research Council (NERC) innocently queried the internet in search of a name for their new polar research ship, the web responded gleefully, and NERC got more of a response than they bargained for. They also got a name they hadn’t bargained for: Boaty McBoatface. Although their response was something along the lines of, “Ha, ha. Very funny. We’re naming the boat the RRS Sir David Attenborough,” it drew the world’s attention to the work done by NERC. (As a consolation prize of sorts, NERC bestowed the more awesome moniker on one of the ship’s remotely operated underwater vehicles.)
We never forget a face, but that's because humans are evolutionary predisposed.